ch challenges allenges of of cs csr intr troduction
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CH CHALLENGES ALLENGES OF OF CS CSR Intr troduction oduction - PowerPoint PPT Presentation

CH CHALLENGES ALLENGES OF OF CS CSR Intr troduction oduction CSR continues to evolve CSR a shift from CWP CSR lends toward Sustainability Pu Purvi view ew -Drivers -Challenges -Innovations People -JSL CSR Initiatives


  1. CH CHALLENGES ALLENGES OF OF CS CSR

  2. Intr troduction oduction CSR continues to evolve CSR a shift from CWP CSR lends toward Sustainability

  3. Pu Purvi view ew -Drivers -Challenges -Innovations People -JSL CSR Initiatives -Sustainability of CSR CSR Planet Profit

  4. Drivers vers - License to operate - Benefit distribution - Behavior Pattern - Risk Mitigation BALANCE GET T IT RI RIGHT HT

  5. Cha hallenges llenges - Internal Environment – Top - Down - External Environment – Bottom - up - Community Challenge – What the community needs and NOT what the corporate thinks it needs

  6. IN INNO NOVA VATION TION Develop New Products Action Plan – Inform, Inspire, Involve, Implement, Increase outreach

  7. JSL CSR INITIATIVES Cor ore e Iss ssues es Addres ressed sed  Education and Skill Training,  Integrated Health Care,  Women Empowerment & Livelihood  Community Development  Human Rights and Global Compact Network Loc ocations ations  Hisar (Haryana)  Jajpur (Odisha),  Visakhapatnam (Andhra Pradesh),  Delhi and NCR.

  8. Education – - Non Formal Education Centres - Computer Centres - Remedial Education Centres - Coaching Centres – For competitive exams 8

  9. Skill Training – Implemented / In process Details Impact Remarks Youth now being * Initiatives under skill Himayat Programme trained in industrial training in partnership is a PPP model with trades with GoI, NIIT Foundation, Centres opened up in Over 600 youth have Schneider Foundation, J&K for short term been trained Usha International, Don programme and Approx 35 % self Bosco / ITC outside J&K for the employed BPO Skill long term programme Approx 30 % placed Himayat Programme – – An innovative J&K youth model * The program has a revenue model wherein the fees collected from students is put back into the programme Outcome : Bridging the skill gap between the industry needs and manpower available. Economic empowerment of community . 9

  10. Livelihood Skills • Agro based product training programmes • Mushroom cultivation • Beetle vine cultivation • Stitching / embroidery • Soft toy making • Detergent and phenyl making • Micro Enterprise Development Production Centre – Resourcing to big stores like fabIndia etc.

  11. Production Centre Items Jaipur Exhibition

  12. Integrated Health Care Programmes • Mobile Clinics • Specialist camps – eye camps, ortho camps, cancer detection camps etc. • Drug abuse and rehab programme • Malaria & TB / Respiratory disease interventions • HIV & AIDS awareness programmes • Save the girl child • Clean drinking water programme

  13. Women Empowerment & Livelihood Programs • SHG formation & strengthening (Rs. 20, 000, 000) • Promotion of Entrepreneurs – opening up shops, tuition centres, beauty salons, etc. • Focus on production units – Home linen, tailoring centres (cater to requirements of the plant / hospitals / schools, etc. • Community based training activities • Linking with Government programs like NABARD, MoRD etc. • Bamboo packaging programme

  14. Community Infra Development • Access to water – Tube well, bore well, hand pumps, pipe lines, cleaning of ponds, etc. • Access to Education – School infra development • Access to health care – CHC / other Government institutions / dental care etc. • Connectivity – Construction roads, culverts • Miscellaneous Infra Development Construction of community centres, High mast lights payments of electricity bills, Beautification drives – Dhubri circle

  15. Environment • Tree Plantation – Carbon Sequestration • Waste Management Programme • Bamboo packaging • Energy Conservation Programme – Corporate Office

  16. Business and Human Rights, UN Global Compact Network, Other Forums / National Voluntary Guidelines Member of Global Business Initiative & HR  – Member of the UN WEP Leadership Group Invited to speak at UN Headquarters , Wilton Park (Agency of office of Commonwealth & U.K. Govt.) OHCHR, Geneva  Conducted awareness programme on Business & Human Rights for students and faculty members of Business & Law schools  Facilitated launch of the First CEO Forum on Business and Human Rights

  17. Employee Engagement & Volunteering Impact:  Awareness about the various CSR initiative undertaken by JSL  Sense of social responsibility and contribution  Employees encouraged to volunteer their time and resources toward community based programmes – Highlight personnel contribution through recognition award and include their engagement through HR systems

  18. Household making ‘Pattachitra’ Bamboo Root-Work Terracotta Figurines Golden Grass Work Silverwork Dokra-craft Artisan

  19. CSR SR & & Su Sustain inabi bilit lity

  20. Conclu clusion ion CSR is a direct ct connect ect betwee een n head and heart when when you speak k the language ge of the he he hear art

  21. Thank You Jindal Stainless Limited Jindal Centre,12, Bhikaiji Cama Place, New Delhi – 110066 INDIA www.jindalstainless.com

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