CENSUS 2020 Why Business & Philanthropy Should Support the - - PowerPoint PPT Presentation
CENSUS 2020 Why Business & Philanthropy Should Support the Census 30 CMF Members Supporting $4.7M Pooled Fund & Engaging in the Michigan Nonprofit Association Nonprofit Counts Campaign CENSUS: CONSTITUTIONAL MANDATE TO COUNT EVERY
years; it has been conducted since 1790.
information from a sampling of persons in the U.S.
implementation.
Businesses rely on data to inform creation of many products that the public and private sectors use.
Companies use data to make decisions about customers, the workforce and the economic landscape.
Census data is utilized to allocate over $800 billion in federal funding, including transportation, education and workforce development services necessary for a thriving economy.
Under current funding figures, Michigan would lose an average of $1,800 of federal funds per year for each person not counted - for 10 years.
Census data is used to determine distribution
and services, including:
Those with the most to lose from an undercount are the hardest to count, including communities of color, immigrants, young children, seniors, people experiencing homelessness and others traditionally served by nonprofits.
Head Start Special Education Free / Reduced Lunch Programs Supplemental Nutrition Assistance Program Medicaid WIC
Increased Demand on Philanthropy and Nonprofits
Census data is used to reapportion government representation, including police & fire service areas.
responsibility, the business and nonprofit sectors have long been partners.
indicated need for trusted partners to negate challenges.
participate early; post messages, videos and a link to the census questionnaire on the company website, intranet and social media channels. – In 2010 PepsiCo focused on Latino residents; Mead Johnson Nutrition, makers of Enfamil focused on educating parents to include their young children; Nickelodeon utilized Dora the Explorer in videos to encourage parents to complete census forms and include young children.
– In 2010 the Census Bureau worked with more than 267,000 public/private partners including Target, 3M, Walgreens, NBC, BestBuy and NASCAR.
the census is adequately funded and help identify activities to encourage employees and customers to complete the census.
– In 2000 Georgia Power Company co-hosted an Asian-American Census Summit that led to multiple census initiatives to engage the community.
employees to complete their census questionnaires at employee meetings and through inserts in company pay stubs, flyers in break rooms, and general company communications. Provide a private place at work to complete the questionnaire. – In 2010 Hy-Vee Grocery Stores hosted centers in their stores. In 2010 Target dedicated a section
such as education programs that strengthen the workforce or how data is used by business to get products where needed.
– In 2010 Comcast provided $3.5M for the “Make a Difference - Be Counted!” campaign. Time Warner, Cox Communications and Charter Communications also contributed air time for PSAs.
– In 2000 Georgia Power Company placed inserts in customer bills explaining the importance of the census and encouraged completion.
– For 2020 Consumers Energy Foundation, Steelcase Foundation and Dow Chemical Foundation are supporting MI’s nonprofit campaign.
CMF is hosting a Michigan Census Funders Learning Community for funders to continue to learn and share their census work. Discussions include:
national efforts
Resource List
https://tinyurl.com/CensusActionForFunders https://tinyurl.com/CensusResources
Actions and Tips for Funders
Additional resources are available online: https://www.michiganfoundations.org/census-2020
Business needs a thorough and accurate census. Businesses & Corporate Philanthropy have many