CENSUS 2020 Michigans Resources and Lessons Learned Raising $4.7M - - PowerPoint PPT Presentation

CENSUS 2020

Michigan’s Resources and Lessons Learned

Raising $4.7M Pooled Fund to Support the Michigan Nonprofit Association Nonprofit Counts Campaign

Presented by Debbie McKeon, Executive Vice President & Chief Operating Officer, CMF

$4.7M POOLED FUND REPRESENTS OVER 30 INDIVIDUAL FUNDERS

• This was a pooled fund with a customized funder approach.
• Lessons learned are relevant whether funding individually or in

pooled or aligned funds.

• It took us a year - Hopefully with shared learning and resources,

work is accelerated in other regions.

• With pooled funds, secure a nonprofit partner to design /

implement the campaign so potential funder conversations can include discussion of the plan and identify the grantee.

LEAD WITH EDUCATION

• Describe the census process and new challenges for 2020.
• Explain that though this is a government responsibility, the

nonprofit sector has long been a partner.

• Use the Census Bureau report on the need for trusted partners to

negate the concern of providing funding in a political environment.

• Connect census data to funder grantmaking priorities.
• Discuss impact of an undercount on funders/NPOs.

EXPLAIN PHILANTHROPY’S ADVOCACY WORK

Census-related advocacy work has included these issues: – Ensuring sufficient funding for Census 2020 preparation and implementation through state and federal efforts & NPO campaign. – Appointing a Census Bureau director with requisite expertise. – Including only questions that have been field tested for Census 2020 questionnaire. – Dismantling disinformation campaigns.

Basis for Resources Communities Receive

USE DATA TO DEMONSTRATE MAGNITUDE OF FUNDING INVOLVED

Under current funding figures, Michigan would lose an average of $1,800 of federal funds per year for each person not counted - for 10 years.

Census data is used to determine distribution

• f federal funds that support vital programs

and services, including:

Those with the most to lose from an undercount are the hardest to count, including communities of color, immigrants, young children, seniors, the homeless and others traditionally served by nonprofits.

CONNECT FUNDER PRIORITIES & FUNDING

Head Start Special Education Free / Reduced Lunch Programs Supplemental Nutrition Assistance Program Medicaid WIC

Increased Demand on Philanthropy and Nonprofits

Ensuring Accurate Representation in Government & Policy

REFERENCE REPRESENTATION

E V E N T H O U G H R E S E A R C H S H O W S I T I S N O T P R I M A R Y M O T I VAT O R

Census data is used to reapportion government representation, from the federal to the local level.

CREATE CAMPAIGN FRAMEWORKS TO LEVERAGE NATIONAL & PLACE-BASED FUNDER SUPPORT

WHAT CAN FUNDERS DO?

CMF is hosting a Michigan Census Funders Learning Community for funders to continue to learn and share their census work. Discussions include:

• What funders are doing
• Progress on campaign implementation
• Michigan's work in the context of

national efforts

• Stories from the field
• Strategies to amplify the outcomes

FUNDER - CAMPAIGN RESOURCES

Resource List

https://tinyurl.com/CensusActionForFunders https://tinyurl.com/CensusResources

Actions and Tips for Funders

Additional resources are available online: https://www.michiganfoundations.org/census-2020

EVERY ONE COUNTS, SO... ENSURE EVERYONE IS COUNTED.

Good luck with your Census 2020 efforts – Your support helps ensure a thorough, fair and accurate census.