- Case Study of DBS Saket Saith DBS is one of the leading - - PowerPoint PPT Presentation

The Rise of Invisible Banking

• Case Study of DBS

Saket Saith

DBS is one of the leading financial services group in Asia

Largest bank in South-East Asia with over 280 branches in 18 markets

• Market leader in Singapore
• Growing presence in Asia
• 24,000 staff with over 40 nationalities
• Credit ratings of AA-/Aa1 / AA-
• Digital channel share of retail products of 43%1
• AI-driven virtual assistant processes >80% of

queries1

1 As of December 31, 2016 2 As of March 21, 2017 3 Ratings for DBS Bank Ltd. Source: Company Website and Presentations

In the digital era, consumers’ ability to access information and make choices has changed dramatically, and new technologies are revolutionizing our way of life. To remain relevant, we need to continuously innovate. Piyush Gupta, CEO, DBS

• Jan. 2014

1994

Banking is necessary, but banks are not

Bill Gates, 1994

2018

We are still here…

Embed ourselves in Customer journeys Be Digital to the core Transform into a 24,000 startup

Make banking ‘invisible’ Fast. Simple. Smart.

CASA Cards TD Investments Loans Mortgages Payments Insurance My Utilities My Health My Shopping My Transport My Car My House My Pension My Child’s Education My Wedding My Entertainment My Travel My Education

Everyday needs Life goals

(1) My Everyday Life & Goals (2) My Finance (3) My Way

Globalization of Platform Giants

BIG TECH BANKS

Make banking ‘invisible’ Start-ups unbundling banking

What is an API? and How does it work?

Bank Platform

CUSTOMER BANK

API Platform

Publishing, managing, securing, monitoring, monetizing Core Bank Services Managing Customer Experience

Fintech Platforms and Apps

a standard way for one app (application) to interface with another to get access to its data and / or functionality

Your App Their App API Consumer API Provider Request Data

Ecosystem APIs Internal APIs

Operational Efficiencies

• Build applications faster and cheaper
• Easy integration of new technology
• Exposure of internal systems and

data in a controlled manner

New Business Opportunities

• Open innovation to create new revenue
• Third parties co-create new products and

services

• New channels for customer acquisition,

transaction and engagement

Data

• New inflows of data
• Opportunities of leveraging

data as a commodity i.e. anonymized data as a revenue source

Branding

• Positive branding as market

leaders in API

• Allow third parties to

elevate their experiences for DBS customers

Partner APIs

Evolution of API strategy

CASA Cards TD Investments Loans Mortgages Payments Insurance My Utilities My Health My Shopping My Transport My Car My House My Pension My Child’s Education My Wedding My Entertainment My Travel My Education

Everyday needs Life goals

(1) My Everyday Life & Goals (2) My Finance (3) My Way

Banking as a Solar System

You can’t do it alone...

The whole internet is becoming a playground

We should be everywhere where our customers are!

We are already live!

180+

180

CASA Cards TD Investments Loans Mortgages Payments Insurance My Utilities My Health My Shopping My Transport My Car My House My Pension My Child’s Education My Wedding My Entertainment My Travel My Education

Everyday needs Life goals

(1) My Everyday Life & Goals (2) My Finance (3) My Way

Make banking ‘invisible’ Fast. Simple. Smart.