Candidat didates s Toda day Hirin ring g Toda day Unemployment - - PowerPoint PPT Presentation
Candidat didates s Toda day Hirin ring g Toda day Unemployment - - PowerPoint PPT Presentation
Candidat didates s Toda day Hirin ring g Toda day Unemployment at a 7 year low Model business buyer behavior - Expect a transparent and personalised experience Candidate decision journey now 41% longer 16 with an average of touch points
Hirin ring g Toda day
Candidate decision journey now 41% longer with an average of touch points
16
Unemployment at a 7 year low Taking longer to hire at ~52 days
Candidat didates s Toda day
Model business buyer behavior - Expect a transparent and personalised experience Only 10% of releva levant talent lent is active Only 4% are ‘hire ready’ today
See Tweets See Instagram Posts See Facebook Posts Visit Glassdoor Watch Company Videos Follow Company Page on LinkedIn Click
- n
Email Visit Careers Website Read CEO Blog Register for Talent Network Watch Employee Testimonials Read Career Progression Attend Online Event Engage with Recruiter (or Apply)
Today’s Candidate Journey
The “flight of the bumblebee” demands tracking the entire “digital footprint”
Visit Company Website Multiple Visit Careers Website
AWARENESS Industry insights Employer news Expert opinion Employee insights Peer knowledge
What at conte tent nt actua uall lly y drives ves candi ndidat date e engage gagement ment
EDUCATION Talent development Hiring manager insights Subtle EVP introduction Mission, vision and values Colleague career stories CONSIDERATION Employer value proposition Talent brand Career progression What others say Specific opportunities
See Tweets See Instagram Posts See Facebook Posts Visit Glassdoor Watch Company Videos Follow Company Page on LinkedIn Click
- n
Email Visit Careers Website Read CEO Blog Register for Talent Network Watch Employee Testimonials Read Career Progression Attend Online Event Engage with Recruiter (or Apply)
Today’s Candidate Journey
The “flight of the bumblebee” demands tracking the entire “digital footprint”
Visit Company Website Multiple Visit Careers Website
+25 +15 +1 +1 +1 +3 +3 +3 +5 +5 +5 +5 +5 +10 +10 +10
Identifying ‘hire ready’ candidates:
Who Goes Where, When?
Built ”Candidate First” – Mobile + Tablet + Desktop
Javier Ruiz, Open Rights Group December 2017
“Privacy only for those who can afford it is not ok."
Let’s talk GDPR….
What can you automate in the GDPR?
- Unsubscribes
- Retention policies
- Data subject access requests
- Subject information updates and corrects
- Legal basis of processing a subject records
- Deletion of incorrect data
What does this mean for you as recruiters?
You need to keep in touch regularly with each and every candidate who you might potentially hire in the future. You need to tell them how you are going to use the information you hold about them and give them every
- pportunity to say no. You need to track this and retain and audit trail.
This needs resource…or technology.
Only 4% of candidates are ‘hire ready’ today
"The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’"
Jamie Turner, SIXTY Marketing February 2017
RESULTS
EMEA + USA, Software Engineers (Analog, Digital, Applications, CAD)