SLIDE 1
CancerBase How might we collect and leverage patient data to improve - - PowerPoint PPT Presentation
CancerBase How might we collect and leverage patient data to improve - - PowerPoint PPT Presentation
CancerBase How might we collect and leverage patient data to improve patients lives? Collecting Data CancerBase CB needs more than makes an impact just users. It needs a through their data. community. Branding is the way to a community.
SLIDE 2
SLIDE 3
Collecting Data
SLIDE 4
CancerBase makes an impact through their data. CB needs more than just users. It needs a community.
SLIDE 5
Branding is the way to a community.
National Geographic Red Bull
SLIDE 6
CancerBase’s current branding Lack of uniformity Lack of clarity
SLIDE 7
Process of Rebranding
SLIDE 8
Defining the Community
mbc patients
Caregivers Oncologists Cancer Advocates Data scientists
Primary users Secondary users
SLIDE 9
Understanding the Tools
Infusion MedMind Atom HP CancerBase.org SideEffects
SLIDE 10
What branding will be the most effective for CB in particular? To do this we began researching and developing a brand feeling, logo, and typeface.
Branding Research
SLIDE 11
How can we create unified, welcoming, helpful brand that mbcp feel connected to?
Problem Definition:
SLIDE 12
Design Thinking is Iterative and Cyclical
SLIDE 13
We Need User Input Interviews with patients
Ask about interpretation of branding & logos Observe interaction with wireframes
Virtual Immersion
Use case: #BCSM twitter chat We will observe themes or insights about what matters most to users by reading, exploring the threads of these posts.
SLIDE 14
Prototyping, Testing, & Implementing later….
This is what we will give you:
Branding guidelines for CancerBase and any current or future applications in the CB Ecosphere A more effective website (as outlined by our design guidelines & problem statement) Branding implementation for Atom-HP and MedMind
SLIDE 15
How might we leverage patient data to accelerate discovery of patient treatment?
SLIDE 16
Who needs this data the most?
SLIDE 17
Patients
- Care mostly about their
specific case
- Typically not experts
Oncologists
- Follow NCCN guidelines
- Need to treat their
patients
Researchers
- Develop treatments for
those who need it most
- Deep understanding of
disease
SLIDE 18
PATIENT DATA NCCN GUIDELINES DEVELOP NEW DRUGS
SLIDE 19
M-TSNE
High dimensional time series data
c
SLIDE 20
M-TSNE PARALLEL PLOTS
High dimensional time series data
c
SLIDE 21
M-TSNE PARALLEL PLOTS MARKOV CHAIN VISUALIZATIONS
High dimensional time series data
c
SLIDE 22
High dimensional time series data
M-TSNE PARALLEL PLOTS MARKOV CHAIN VISUALIZATIONS c
SLIDE 23
M-TSNE PARALLEL PLOTS MARKOV CHAIN VISUALIZATIONS
High dimensional time series data
c
SLIDE 24
Needs:
Highly interpretable visualizations Drive decisions for new treatment development Capable of deep insights
c
SLIDE 25
Next Steps:
Immerse ourselves in the workflow of drug discovery researchers Design prototypes Build and implement a tool for Researchers
c
SLIDE 26
Questions
c