Cancer Research UK Stacey Arnold TOBACCO CONTROL DOES IT MATTER? - - PowerPoint PPT Presentation

Cancer Research UK

Stacey Arnold

TOBACCO CONTROL

DOES IT MATTER?

Up to 64,500 cases of cancer could be prevented in the UK by going smoke free Smoking causes over a quarter of UK cancer deaths and nearly one in five cancer cases Up to two thirds of all long-term smokers will be killed by their habit

WHY WE NEED A SMOKE FREE GREATER MANCHESTER

TAKING A READING: TRAFFORD

• 16.4% of adults smoke, and while this is in line with

the England average it belies the fact that in some areas smoking prevalence is as high as 40%

• 29.3% of adults in routine and manual occupations

smoke (England average: 26.5%)

• The correlation between deprivation and smoking

prevalence is well known. Tackle smoking in the most deprived areas = address health inequalities.

• Smoking costs society an est. £54.6m per year.
• Roughly 4,299 people wouldn’t be below the poverty

line if smoking costs were returned to the household.

• Lung cancer incidence in Trafford is significantly

higher than the England average.

TAKING A READING: TRAFFORD

• Smoking accounts for half the difference in life

expectancy between social class 1 and 5

• Smokers who require care in later life cost

Trafford Council £2.8m and NHS £7.3m p/a

• Employers will save an average of £1,664 per

year in productivity for every smoker who quits

• 90% of smokers start before the age of 19 –

by the age of 20, 80% regret they ever started

SO WHAT CAN BE DONE?

IT PAYS TO QUIT…

• Giving up smoking is the best thing a person

can do for their health.

• Comprehensive tobacco control is the best

thing a local authority can do for public health

• Smokers need the specialist support to quit

via local Stop Smoking Services

• Smokers are around three times more likely

to quit with specialist support and medication

• Evidence-based tobacco control measures

include:

• commissioning Stop Smoking Services
• mass media campaigns to inspire quits
• measures to target the illicit tobacco trade
• Services are encouraged to be e-cigarette

friendly - supporting people to quit as part of a harm reduction strategy

WHAT WE’RE DOING

WORKING NATIONALLY…

• Developing national and local policy on Tobacco

Control

• Building political will at all levels: Westminster,

Devolved Nations, EU, Local Government

• Influencing external strategies and policies –

calling on the Government to publish the new Tobacco Control strategy

• ‘Don’t Quit on Us’ campaign – to put public

health funding on a sustainable footing and protect services

• UK e-cigarette research forum, with Public Health

England

• Commissioned policy research:

ASH/CRUK local authority report

WORKING LOCALLY…

• Funding research locally – our Manchester

Institute is a Lung Cancer Centre of Excellence

• Joining the Greater Manchester Tobacco

Control Leaders’ Network and other groups

• Building relationships with local authorities to

ensure prevention remains a priority

• Engaging councillors and candidates on cancer

and tobacco control policy

• Providing practical support for GPs, CCGs and

primary care professionals across GM

• Raising public awareness via the Cancer

Awareness Roadshow

• Delivering Talk Cancer training for community-

based healthcare professionals

WHAT CAN YOU DO?

TRENDS IN LIFE EXPECTANCY AND HEALTHY LIFE EXPECTANCY BY IMD FOR TRAFFORD (2009-2013)

Tackle the illicit trade & health inequalities NHS Statement of Support for Tobacco Control Local Government Declaration

• n Tobacco

Control Health and Wellbeing strategy

TOBACCO: ON THE POLITICAL AGENDA

WHO Framework Convention

• n Tobacco

Control

BEAT CANCER SOONER: TOBACCO CONTROL

Invest in Stop Smoking Services Local health marketing campaigns Tobacco control plans and alliances

WORKING WITH YOU…

Tobacco Control S

Ensuring specialist NCSCT training for Healthy Lifestyle staff Detailed analysis of likely smoking rates within localities using ACORN data Working in partnership to improve tobacco control and cancer screening uptake Audit of Tobacco Control activity using CLeaR Councillor engagement with community and workforce and public health more widely Supporting the tobacco steering group and the development of a tobacco control plan

WHAT MORE CAN BE DONE…

In 2014/15 Trafford had 1300 successful quitters at 4 weeks – just 36 quitters above the lowest rate in the North West = increase capacity within your Healthy Lifestyle service and Public Health team = retain as many of the elements of a specialist Stop Smoking Service as possible = inspire quits and drive footfall through health promotion 2013/14: £10,171,000 £163,513 1.6% 2014/15: £10,455,800 £160,394 1.53% 2015/16: £11,698,859 £166,130 1.42%

SUPPORTING YOU

WE CAN HELP WITH…

• Briefings, speaking notes and notices of

motion

• Policy advice and support
• Local cancer statistics, including local profiles
• Advocacy with external partners
• Local visits to our research facilities, shops

and Cancer Awareness Roadshows

• One-to-one meetings and Tobacco Control

presentations

• Workforce engagement on smoking cessation
• Support prevention work within primary care

ANY QUESTIONS?