Campina Verde Naturgut Bio Helden & Junior Helden Ein - PowerPoint PPT Presentation

Campina Verde Naturgut Bio Helden & Junior Helden

Ein Unternehmen der REWE GROUP. PENNY – SUSTAINABILITY DISCOUNT IN GERMANY 7,0 Billions 2.200 Stores Euro 2

Ein Unternehmen der REWE GROUP. NEW BRANDING AND ROLL OUT IN 2016: NATURGUT BIO HELDEN https://www.youtube.com/watch?v=cW_DTOGK7jo 3

Ein Unternehmen der REWE GROUP. SUSTAINABILITY PROJECTS IN SPAIN AND GERMANY Fostering Biodiversity on selected “Bio Helden ” farms 4

Ein Unternehmen der REWE GROUP. FOSTERING CONVERSION TO ORGANIC AGRICULTURE Trading good s “in the process of conversion to organic farming ” under the Naturgut Sub-Brand “Junior Helden ” 5

Ein Unternehmen der REWE GROUP. VERNA LEMONS Especially suitable for Bio Helden : Thicker skin and uneven fruit shape. Very high content of essential oils. I´m soon Organic. Permanent crop : Long conversion period - only the third harvest after the date of conversion can be marketed as organic. 6

Ein Unternehmen der REWE GROUP. RESULT JUNIOR HELDEN IN DEUTSCHLAND Permanent crops: Greatest interest because of longer conversion period Project Apples: I´m soon Elbe fruit growers' association. Organic. Advantage in procurement due to the possibility of marketing “in - conversion” (especially in years with problematic weather conditions). 7

Ein Unternehmen der REWE GROUP. NEW PROJECTS Bio Helden supporting organic potatoe growers Sustainability – Follow-up Projects Permanent trading of „in - conversion“ products is difficult 8

Ein Unternehmen der REWE GROUP. NEW PROJECTS Bio Helden supporting organic potatoe growers 9

Ein Unternehmen der REWE GROUP. NEW PROJECTS Permanent trading of „in - conversion“ products is difficult • Only one Junior Held “special article” in the product range • Throughout the year different and rotating products • Increasing availability of “in - conversion” -products throughout the year 10

Ein Unternehmen der REWE GROUP. IMPLEMENTATION OF SUSTAINABILITY PROJECTS IN SPAIN 2019 Beneficial Insects and Spider-mites: Fostering permanent presence of biological control agents – Free ecosystem service Organic Barrier : Innovative and complementary element of biological pest control Landscape : Positive Impact Naturgut Bio Helden & Naturgut Junior Helden 11

Ein Unternehmen der REWE GROUP. IMPLEMENTATION OF SUSTAINABILITY PROJECTS IN SPAIN 2019 Organic Barrier Organic Barrier Natural Enemies Natural Enemies Pests Pests Greenhouse Greenhouse 12