SLIDE 1
PENNY – SUSTAINABILITY DISCOUNT IN GERMANY
2
Ein Unternehmen der REWE GROUP.
Campina Verde Naturgut Bio Helden & Junior Helden Ein - - PowerPoint PPT Presentation
Campina Verde Naturgut Bio Helden & Junior Helden Ein - - PowerPoint PPT Presentation
Campina Verde Naturgut Bio Helden & Junior Helden Ein Unternehmen der REWE GROUP. PENNY SUSTAINABILITY DISCOUNT IN GERMANY 7,0 Billions 2.200 Stores Euro 2 Ein Unternehmen der REWE GROUP. NEW BRANDING AND ROLL OUT IN 2016: NATURGUT BIO
SLIDE 2
SLIDE 3
NEW BRANDING AND ROLL OUT IN 2016: NATURGUT BIO HELDEN
3
Ein Unternehmen der REWE GROUP.
https://www.youtube.com/watch?v=cW_DTOGK7jo
SLIDE 4
SUSTAINABILITY PROJECTS IN SPAIN AND GERMANY
4
Ein Unternehmen der REWE GROUP.
Fostering Biodiversity on selected “Bio Helden” farms
SLIDE 5
FOSTERING CONVERSION TO ORGANIC AGRICULTURE
5
Ein Unternehmen der REWE GROUP.
Trading goods “in the process of conversion to organic
farming” under the Naturgut Sub-Brand “Junior Helden”
SLIDE 6
VERNA LEMONS
6
Especially suitable for Bio Helden: Thicker skin and uneven fruit shape. Very high content of essential oils. Permanent crop: Long conversion period -
- nly the third harvest after the date of
conversion can be marketed as organic.
Ein Unternehmen der REWE GROUP.
I´m soon Organic.
SLIDE 7
RESULT JUNIOR HELDEN IN DEUTSCHLAND
7
Permanent crops: Greatest interest because of longer conversion period Project Apples: Elbe fruit growers' association. Advantage in procurement due to the possibility
- f marketing “in-conversion” (especially in years
with problematic weather conditions).
Ein Unternehmen der REWE GROUP.
I´m soon Organic.
SLIDE 8
NEW PROJECTS
8
Ein Unternehmen der REWE GROUP.
Permanent trading of „in- conversion“ products is difficult Bio Helden supporting
- rganic potatoe
growers Sustainability – Follow-up Projects
SLIDE 9
NEW PROJECTS
9
Ein Unternehmen der REWE GROUP.
Bio Helden supporting
- rganic
potatoe growers
SLIDE 10
NEW PROJECTS
10
Ein Unternehmen der REWE GROUP.
Permanent trading of „in- conversion“ products is difficult
- Only one Junior Held “special
article” in the product range
- Throughout the year different and
rotating products
- Increasing availability of “in-
conversion”-products throughout the year
SLIDE 11
IMPLEMENTATION OF SUSTAINABILITY PROJECTS IN SPAIN 2019
11 Naturgut Bio Helden & Naturgut Junior Helden
Ein Unternehmen der REWE GROUP.
Beneficial Insects and Spider-mites: Fostering permanent presence of biological control agents – Free ecosystem service Organic Barrier: Innovative and complementary element of biological pest control Landscape: Positive Impact
SLIDE 12
IMPLEMENTATION OF SUSTAINABILITY PROJECTS IN SPAIN 2019
12
Ein Unternehmen der REWE GROUP.
Greenhouse Organic Barrier Organic Barrier Greenhouse Pests Pests Natural Enemies Natural Enemies