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Presentation Cam Charlton 14 th March 2012 Outline of presentation Context The journey and current status The case for change The C4 Model Advance Cairns the new structure Setting Future Directions


  1. Presentation Cam Charlton 14 th March 2012

  2. Outline of presentation • Context – The journey and current status • The case for change • The C4 Model • Advance Cairns – the new structure • Setting Future Directions • Continuing initiatives – brief update • Sharing some personal thoughts

  3. Advance Cairns – Current Structure • Private company (CRC & Ports Nth) • Role: To lead sustainable economic development in the region • Regional footprint – Cairns, Cassowary, Cook, Tablelands • Representational & nominated Board • A collaborative forum of organisations • Staff of 6 • Mixed funding

  4. The case for change • Difficult times drive a need for review and reform • Strong interest from business to participate & contribute • Recognised need for better & best effectiveness & results

  5. The case for change • How can we do it better? • We need to shift focus: - Strategic rather than operational - More effective influencing: • Greater advocacy & regional representation • Direct & active participation by business in policy

  6. The C4 Model • A pro-active, independent, apolitical , not-for-profit organisation • Brings together key decision makers to work closely with business, community agencies, public sector organisations and 3 levels of government to leave a notable and sustainable legacy for a city and its people • Acts as a long term vision holder beyond political cycles • Motivated to work in the best interests of the city • Strategic not operational • Private sector initiated and driven • Value adds to existing frameworks

  7. C4 Model - Australia & New Zealand •Committee for Canberra Committee for Melbourne •Committee for Sydney Committee for Echuca Moama •Committee for Perth •Committee for Gippsland •Committee for Geelong •Committee for Bellarine •Committee for Ballarat •Committee for Christchurch & •Committee for Auckland Canterbury •Committee for Albany Committee for Wyndham •Committee for Portland •Committee for Wagga Wagga

  8. C4 Model - Australia & New Zealand • Committee for • Committee for Ballarat Melbourne (25 yrs) (8 yrs) • Brand Melbourne • $240 million Deer Park Bypass • Citylink • Safe, secure water • Docklands • Leadership program • Leadership program • 10,000 jobs in 10 years • Shaping gov. policy on urban growth Committee for Portland Committee for Geelong (22 months) (10 yrs) • Renewable Energy Hub • Regional ring roads • Putting Portland ‘on the map’ for • Waterfront revitalisation state & federal planning • Leadership program • Business Networking • Rail connectivity

  9. Scope  Operates at high-level with long-term, big-ticket focus (heavy emphasis on infrastructure)  Galvanises business community through extensive membership and networks  Tight focus – clear list of top agenda items (5-6)  Key emphasis on lobbying/advocacy  Value add not duplicate  Limited involvement in delivering on-the-ground programs

  10. Funding / Membership  Funded primarily by business  Two-tier level of membership – executive ($20K pa) and general ($3.6k pa) with initial 3-year commitment then annual

  11. Philosophy  Politically connected, politically active but apolitical (work both sides of the fence) and not tied to election cycles  Consultative but decisive and not influenced by minorities. Embraces other existing groups where relevant  Widespread engagement from top-level business leaders (CEOs, owners) who are actively engaged at board level or as general members  High media profile as the principle lobbying voice for the region  High-status organisation where members are recognised/celebrated regularly  Clear targets and accountability for any program/project work

  12. Focus • Vision – setting up a longer term future • Leadership - building capacity and succession • Policy development and effective Advocacy and – lobbying • Facilitating and causing things to happen • Strategic Projects – founded on evidence based research • Collaboration – outlet for passion for the region • Engagement with organisations who have a substantial investment in regional assets have a stake in a positive future • Networking and events

  13. Advance Cairns - New Structure • New “Limited by Guarantee” Company (effective 4 April) • New Constitution • Move to influential business membership • 13 Executive Members • 87 General Members • 10 Community Members • Reconstituted Board • 13 Executive Members nominees • 8 elected General Members • 2 optional Special Skills Directors (if required) • Refocused operation strategy – to broader regional development

  14. Executive Members 1. BDO (Nth Qld) 8. FR Ireland Pty Ltd 2. Cairns Airport 9. James Cook University 3. Cairns Convention Centre 10. Ports North 4. Cairns Regional Council 11. Sea Swift Pty Ltd 5. Chapman Group 12. Skytrans 6. FNQ Regional Organisation of Councils 13. The Cairns Post 7. Morris Family (Port Bajool)

  15. General Members 1. Adam Wholesales 17. North QLD Institute of TAFE 32. Quicksilver Connections 2. AFL Cairns Limited 18. EMBECA 33. Ramsay Cairns 3. All Construction Approvals 19. Ergon Energy 34. Ray White, Cairns Beaches 4. ANZ 20. FGF Developments 35. Reef Magic Cruises 5. Babinda Electrics 21. Freight For You 36. RSP (Australia East) 6. Big Cat Green Island Reef 22. Good Price Pharmacy 37. SBJ Joint Ventures Cruises Warehouse 38. Skill360 Australia 7. Blue Sky Brewery 23. Greenwoods 39. Suncorp Business Bank 8. Boland's Centre 24. Halpin Partners Accountants 40. Taylor Byrne Valuers 9. Brilliant Technologies 25. Herron Todd White (Cairns) 41. Telstra Business Centre Pty Ltd 10. BSE Cairns Slipways 42. The CaPTA Group 26. Hot Croc Advertising 11. Cairns Steel Fabricators 43. The Reef Hotel Casino 27. LDI Constructions (QLD) 12. Cairns Wholesale Paint 44. Tropical Reef Shipyard 28. MacDonnells Law 13. CBRE Cairns 45. WHK 29. Mark Dodge Auto Repairs 14. Century Cranes 46. Williams Graham Carman 30. Miller Harris Lawyers 15. Charles O'Neill Surveyors 31. Professionals Edge Hill 16. Choice Australia Management

  16. General Members

  17. Directors – Qualities • Passion • prepared to work with others to make a difference • Expertise • broad community values • leadership • compliance • political nous • Availability • to generate ideas • to volunteer to fulfil ideas • Spread • all major sectors represented • geographic representation • gender representation

  18. How the Model Works

  19. Organisation Structure Board 21 members CEO + Admin Support Sub Committees - Strategy &Governance Project Taskforces: - Finance audit Risk mgt - Board members - Membership, events - General members - -Co-opted experts - Communications

  20. Future Direction • New Board Workshop to determine future focus strategy and priorities. • Continue priority initiatives currently under way.

  21. Advance Cairns- Continuing Regional Economic Leadership  TNQ Regional Economic Plan 2011-2031 Advocacy  5 Regional Priorities – identified from TNQREP  Key policy issues that affect business and trade in the region including Tourism Regional Promotion & Investment Attraction  Attracting new industries/businesses/government agencies  Marketing the region – investment attraction Supporting and strengthening industry  FI-FO Coordinator  Mining Skilled Worker Attraction + ICT + Business Enterprise Centre  Skills Formation Strategy

  22. ADF Posture Review - FNQ

  23. Advance Cairns Priorities • Incentives for direct flights from China and Singapore • Increased State Government jobs in FNQ • Optimising seaport and marine industry opportunities and facilities • Protecting & expanding ADF presence • Enhanced business links into PNG

  24. Why become a member?? ( What’s in it for me ) • Make your voice heard & make a difference (grow the pie!!) • Enjoy exposure and collaboration opportunities with Board, taskforce and lobbying activities • Share and receive knowledge & intelligence • Participate in networking functions & social events • Link to the Australasian C4 network • Special programs

  25. Thankyou We look forward to working with you!!

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