CA CAJ I J Infrastruct cture Di Digital Ca Camp mpaign a and - - PowerPoint PPT Presentation

CA CAJ I J Infrastruct cture Di Digital Ca Camp mpaign a and V Voter M Modeling

CAJ Federal Infrastructure Campaign

• Targeted 16 California members including Nancy Pelosi and Kevin

McCarthy

• Between May 13th and May 27th campaign served over 10M impressions
• 10.6K website visits to www.FixCaRoads.com
• Over 1400 digital letters to targeted members of Congress
• Coordinated with national Transportation Construction Coalition ads
• NASCAR Coalition Letter on Federal Infrastructure Stimulus
• 57 groups signed on to the letter

CAJ Federal Infrastructure Campaign

CAJ Federal Infrastructure Campaign

Transportation Voter Modeling

• Transportation Voter Model Built off Prop 6 Campaign
• No on Prop 6 campaign defeated gas tax repeal in 2018
• Spent over $1M dollars on voter research
• Statewide Voter Modeling
• Model ranks voters on likely support of transportation issues on a sliding scale
• Combined with PDI voter database that includes 90% of registered voters
• Giving every registered voter a transportation support ranking
• Can be applied to Federal, State and Local issues
• Updated with every election cycle

Voter Modeling and Digital Targeting

• Sub-divide Infrastructure Messages Across Electorate
• Driven by polling and focus group data
• Micro Targeting of Swing Voters
• Remove likely Yes and likely No from universe
• Cost effective way to reach persuadable voters
• Reach Voters With Issues They Care Most About
• Increasing probability of support and engagement