CA CAJ I J Infrastruct cture Di Digital Ca Camp mpaign a and - PowerPoint PPT Presentation

CA CAJ I J Infrastruct cture Di Digital Ca Camp mpaign a and V Voter M Modeling

CAJ Federal Infrastructure Campaign • Targeted 16 California members including Nancy Pelosi and Kevin McCarthy • Between May 13 th and May 27 th campaign served over 10M impressions • 10.6K website visits to www.FixCaRoads.com • Over 1400 digital letters to targeted members of Congress • Coordinated with national Transportation Construction Coalition ads • NASCAR Coalition Letter on Federal Infrastructure Stimulus • 57 groups signed on to the letter

CAJ Federal Infrastructure Campaign

CAJ Federal Infrastructure Campaign

Transportation Voter Modeling • Transportation Voter Model Built off Prop 6 Campaign • No on Prop 6 campaign defeated gas tax repeal in 2018 • Spent over $1M dollars on voter research • Statewide Voter Modeling • Model ranks voters on likely support of transportation issues on a sliding scale • Combined with PDI voter database that includes 90% of registered voters • Giving every registered voter a transportation support ranking • Can be applied to Federal, State and Local issues • Updated with every election cycle

Voter Modeling and Digital Targeting • Sub-divide Infrastructure Messages Across Electorate • Driven by polling and focus group data • Micro Targeting of Swing Voters • Remove likely Yes and likely No from universe • Cost effective way to reach persuadable voters • Reach Voters With Issues They Care Most About • Increasing probability of support and engagement