C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson A LITTLE - PowerPoint PPT Presentation

C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson

A LITTLE BIT ABOUT ME

S KETCH N OTE O VERVIEW  @wilg

C ROSS M EDIA  Transmedia  Henry Jenkins  Fictional Universes  Storytelling  Game Design  Interactivity

T RANSMEDIA  Storytelling across Multiple forms of Media  Multimodal Representations  Various Entry Points  Social Authorship  Franchise, Marketing, Native

A CROSS M EDIA  Books, Comics, Movies, TV, Web, Games, Mobile, Toys, Music, etc.  Transparency, Ubiquity  Ethics, Literacy  Tentpoles and Rabbit Holes  Story Tree

T RANSPARENCY | U BIQUITY  Fitting into Our Lives  Distributed All around Us  Easy to Use  Cloud Media  Snackable

E THICS | L ITERACY  Privacy & Freedom  IP and CC  Open Source  Read/Write

T ENTPOLE  Central Media Experience  Supports all other Media

R ABBIT H OLE  Entry Point into Fictional Universe  Down into the Story

S TORY T REE  Trunk  Heart of the Tale  Branches  Inter-related Threads

E NGAGEMENT  Connection  Reading=Writing  Fans  Post-Secret

P ROMISES  Ownership  Read-Write  Fan Fiction  Avatars

P ROBLEMS  Spoilers  FAQs  IP  Messy

F ICTIONAL U NIVERSES  Star Wars  Matrix  Lost  Buffy  Myst  One Life to Live  Cathy’s Book  Lost Zombies

S TAR W ARS  Expanded Universe Databank

M ATRIX

L OST

B UFFY

M YST

O NE L IFE TO L IVE

C ATHY ’ S B OOK

L OST Z OMBIES

G AME D ESIGN  Alternate Reality Games  Active Interactivity, Narrative Agency  Interest Curves and Flow  Procedural and Interactivity  Gamepocalypse  Goals and Glue

ARG S  Blur the Line between Game/Fiction and Reality  Explore the World

I NTEREST C URVES

F LOW

P ROCEDURAL

I NTERACTIVITY

G AMEPOCALYPSE  Gamification  Funware  MSG  Secret Sauce  Make it Seem Game-like  Gameful  Spirit of Games

G OALS AND G LUE  Threads across and between Media  Connections  Throughline  Purposes for Deeper Engagement

P OKEMON

E NTERTAINMENT T ECHNOLOGY C ENTER

L UDIC N ARRANS  Homo Ludens  +  Homo Narrans  =  Ludic Narrans  Playful Stories

C ROSS M EDIA  stories in between  narratives and mediums @ play  Cross-Media Communications  the Art of Creating Integrated Media Experiences  http://etc.cmu.edu/etcpress/

Q UESTIONS ?  drdrew@cmu.edu