C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson A LITTLE - - PowerPoint PPT Presentation

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C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson A LITTLE - - PowerPoint PPT Presentation

C ROSSMEDIA S TORYTELLING AND G AME D ESIGN Drew Davidson A LITTLE BIT ABOUT ME S KETCH N OTE O VERVIEW @wilg C ROSS M EDIA Transmedia Henry Jenkins Fictional Universes Storytelling Game Design Interactivity T RANSMEDIA


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CROSSMEDIA STORYTELLING

AND GAME DESIGN

Drew Davidson

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A LITTLE BIT ABOUT ME

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SKETCHNOTE OVERVIEW

 @wilg

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CROSSMEDIA

 Transmedia  Henry Jenkins  Fictional Universes  Storytelling  Game Design  Interactivity

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TRANSMEDIA

 Storytelling across Multiple forms of Media  Multimodal Representations  Various Entry Points  Social Authorship  Franchise, Marketing, Native

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ACROSS MEDIA

 Books, Comics, Movies, TV, Web,

Games, Mobile, Toys, Music, etc.

 Transparency, Ubiquity  Ethics, Literacy  Tentpoles and Rabbit Holes  Story Tree

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TRANSPARENCY | UBIQUITY

 Fitting into Our Lives  Distributed All around Us  Easy to Use  Cloud Media  Snackable

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ETHICS | LITERACY

 Privacy & Freedom  IP and CC  Open Source  Read/Write

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TENTPOLE

 Central Media Experience  Supports all other Media

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RABBIT HOLE

 Entry Point into Fictional Universe  Down into the Story

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STORY TREE

 Trunk  Heart of the Tale  Branches  Inter-related Threads

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ENGAGEMENT

 Connection  Reading=Writing  Fans  Post-Secret

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PROMISES

 Ownership  Read-Write  Fan Fiction  Avatars

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PROBLEMS

 Spoilers  FAQs  IP  Messy

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FICTIONAL UNIVERSES

 Star Wars  Matrix  Lost  Buffy  Myst  One Life to Live  Cathy’s Book  Lost Zombies

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STAR WARS

 Expanded Universe Databank

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MATRIX

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LOST

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BUFFY

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MYST

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ONE LIFE TO LIVE

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CATHY’S BOOK

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LOST ZOMBIES

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GAME DESIGN

 Alternate Reality Games  Active Interactivity, Narrative Agency  Interest Curves and Flow  Procedural and Interactivity  Gamepocalypse  Goals and Glue

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ARGS

 Blur the Line between Game/Fiction and Reality  Explore the World

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INTEREST CURVES

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FLOW

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PROCEDURAL

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INTERACTIVITY

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GAMEPOCALYPSE

 Gamification  Funware  MSG  Secret Sauce  Make it Seem Game-like  Gameful  Spirit of Games

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GOALS AND GLUE

 Threads across and between Media  Connections  Throughline  Purposes for Deeper Engagement

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POKEMON

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ENTERTAINMENT TECHNOLOGY CENTER

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LUDIC NARRANS

 Homo Ludens  +  Homo Narrans  =  Ludic Narrans  Playful Stories

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CROSS MEDIA

 stories in between  narratives and mediums @ play  Cross-Media Communications  the Art of Creating Integrated Media Experiences  http://etc.cmu.edu/etcpress/

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QUESTIONS?

 drdrew@cmu.edu