BRC TAMS UPDATE APRIL 2018 FACTS FROM THE ES P7D TV VIEWERS - - PowerPoint PPT Presentation

BRC TAMS UPDATE APRIL 2018

FACTS FROM THE ES…

3

PROVINCE % and population figures

P7D TV VIEWERS GEOGRAPHIC LANDSCAPE…

MP LP NW NC WC EC FS KZN 26% (9.7m) 7% (2.5m) 2% (0.8m) 5% (2.0m) 13% (4.7m) 10% (3.6m) 7% (2.7m) 19% (7.1m) 12% (4.3m) GP

42%

METRO

29%

RURAL

29%

URBAN

4

FREE TO AIR VIEWERS DEMOGRAPHIC LANDSCAPE…

28 19 11 10 9 9 5 4 2 2 1 Zulu Xhosa Afrikaans Setswana Sesotho Sepedi English Tsonga Swati Venda Ndebele

25 29 24 15 7 15 - 24 25 - 34 35 - 49 50 - 64 65 +

16.8 million

ADULTS 15 YEARS+

WHITE

3%

COLOURED

10%

INDIAN

1%

48% 52% BLACK

86%

AGE % HOME LANGUAGE % MONTHLY HOUSEHOLD INCOME AVERAGE: R6,409

R

5

PAY TV SUBSCRIBERS DEMOGRAPHIC LANDSCAPE…

24 27 26 16 7 15 - 24 25 - 34 35 - 49 50 - 64 65 +

17.2 million

ADULTS 15 YEARS+

WHITE

15%

COLOURED

9%

INDIAN

4%

49% 51% BLACK

71%

AGE %

25 16 15 10 10 8 7 3 3 2 1 Zulu English Afrikaans Xhosa Sepedi Sesotho Setswana Swati Tsonga Venda Ndebele

MONTHLY HOUSEHOLD INCOME AVERAGE: R17,442

R

HOME LANGUAGE %

6

TV SETS IN HH…

Average of 1.1 working TV sets in household

1%

Have 3+ working TV sets

94%

Have 1 working TV set

5%

Have 2 working TV sets

1 2 3+ 3%

Also have a non-working TV set in home

7

EQUIPMENT IN HH…

FLAT SCREEN/HD VS STANDARD BOX TELEVISION SETS IN HH PLUG-IN EQUIPMENT

57%

Standard box

44%

Flat screen/HD

53%

DVD player

4%

Media player

2%

VHS recorder

1%

Games console

8

TECHNOLOGY IN HH…

9%

PVR decoder

41%

Standard decoder

51%

Satellite dish

49%

Antenna/Aerial

9

TV & INTERNET PLATFORMS…

36,450 individuals 0.09% ** very small base

50%

1% 0.4%

10

VIEWING BEHAVIOUR…

11%

Recorded TV

8%

Automatically stored on decoder

3%

Online

96%

Live TV

13%

DVD box set

9% have internet enabled TV sets 3% claim internet usage on TV set

TAMS UNIVERSE UPDATE

TV UNIVERSE UPDATES

(from the ES)

10 000 000 20 000 000 30 000 000 40 000 000 50 000 000 60 000 000 April September June October April

13 400 000 13 700 000 13 996 400 14 006 143 14 085 579 44 300 000 45 000 000 44 100 000 45 062 117 45 353 968 50 492 030 50 481 148 50 513 686 51 051 539 51 052 000

HOUSEHOLDS INDIVIDUALS HOUSEHOLDS INDIVIDUALS

ES SURVEY

SA POPULATION

2017 +0.99M 2018 +0.29M

BRC TAMS INSTALLED PANEL LOOKS LIKE THE ES TV UNIVERSE…

BRC TAMS PANEL (installed H/H) ES TV Universe

BLACK WHITE BLACK WHITE ASIAN/INDIAN COLOURED ASIAN/INDIAN COLOURED

80% 9% 3% 9% 79% 7% 8% 11% 3 %

PANEL BALANCE BY PROVINCE…

New Universe Update

341 55 157 299 525 211 282 843 197 318 55 159 302 525 214 285 853 200 WC NC FS EC KZN MP LP GP NW

PROVINCE

Ideal Installed 1280 839 792 1282 871 758 Metro Urban Rural

AREA

Ideal Installed

16

IHS Universe TV Universe

TAMS Panel

2 4 Age Gender Race

Demographic Profile

1 2 3 4 Age Gender Race

Demographic Profile

Total Universe

THE PANEL DEMOGRAPHICS ARE WEIGHTED UP TO THE TV UNIVERSE DEMOGRAPHICS

THE NATURE OF LIVE PANELS...

• Panels churn, CHANGE and

EVOLVE all the time

• Polling on any given day will not

collect data from the whole panel.

• To represent the TV Universe, the

panel demos are weighted to the TV Universe demos – DAILY

18

2015 AMPS 2016 AMPS 2017 ES 2018 ES

Total Universe Total Universe Total Universe Total Universe

TV Universe TV Universe TAMS PANEL TV Universe TV Universe

IHS Universe

RIM Weights changed

TAMS PANEL TAMS PANEL TAMS PANEL

INDIVIDUAL RIM WEIGHTING STRUCTURE…

INDIVIDUAL RIM WEIGHTS

CATEGORIES

Total Number of Categories 48

Age Group Kids/Adults x Pay TV/Non Pay TV Kids/Adults x Gender Kids/Adults x Province Kids/Adults x Race Kids/Adults x Area (M/U/R) 8 4 4 18 8 6

HOUSEHOLD RIM WEIGHTING STRUCTURE…

HOUSEHOLD RIM WEIGHTS

CATEGORIES Province Race Area (M/U/R) Pay TV/Non Pay TV Household Size Total Number of Categories 9 4 3 2 2 20

TARGET MARKETS

• Province
• Area (M/U/R)
• Race Group
• Gender
• Age
• Pay TV / FTA TV

THE PANEL, WEIGHTING EFFICIENCIES & PANEL HEALTH

KPI Panel Health Installed Panel Polling Reporting (Intabs) August 2014 2658 95% 90.9% August 2015 2667 94.5% 89.8% August 2016 2899 93% 89.7% August 2017 2935 97.1% 91.0%

THE PANEL…

April 2018 2919 96% 92.0% 93.4%

KPI Panel Health August 2014 64.9% 54.5% August 2015 79.5% 65% August 2016 75% 65%

• Ind. weighting efficiency

H/H weighting efficiency 40 860 22 618 22 618

• Ind. maximum weight

August 2017 93% 74% 18 634

WEIGHTING EFFICIENCIES…

April 2018 91.4% 76% 20 704

PANEL TENURE

5.10% 5.34% 32.45% 47.04% 4.59% 3.39% 2.09%

0-6Months 7-12Months 1-3Years 4-6Years 6-8Years 8-10Years 10+Years

BRC TAMS VITAL SIGNS…

Universe: Population age 4+ 45 million

13 975 Sample APRIL 2018 44%

METRO

27%

URBAN

29%

RURAL

BRC TAMS SNAPSHOTS…

TV DATA is tracked DAILY and by EVERY SECOND viewed

TOTAL TV HOUSEHOLDS H/H

14 085 579

FREE TO AIR (FTA)

7 928 834

DSTV

6 156 745

OVHD

811 000

TOTAL TV HOUSEHOLDS H/H

14.09 MILLION

No, of TV CHANNELS

107

VIEWING BEHAVIOUR

TOTAL TELEVISION

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

SABC 1

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 20.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

SABC 2

0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

SABC 3

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

eTV

0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

eNCA

0.0 0.1 0.2 0.3 0.4 0.5 0.6 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

DStv

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

MTV

0.00 0.05 0.10 0.15 0.20 0.25 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

Current New Universe

SOURCE: 29 Jan – 9 Feb 18

TOTAL TV- ALL DAY

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% TOTAL TV: ALL DAY - ALL INDIVIDUALS

2015 2016 2017 2018

TOTAL TV-ALL DAY

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

TOTAL TV: ALL DAY BY ADULTS/KIDS

Total Indv (incl guests) Kids Age: 4-14 Adults Age 15+

TOTAL TV-ALL DAY

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

TOTAL IND: ALL DAY PAY VS NO PAY

Ind: Pay Ind: non-Pay Total Indv(incl guests)

TOTAL TV-ALL DAY

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

TOTAL TV: ALL DAY BY RACE

Ind: Coloured Ind: Indian Ind: White Ind: Blacks

TOTAL TV- PRIME TIME

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% TOTAL TV: PRIME TIME - ALL INDIVIDUALS

2015 2016 2017 2018

TOTAL TV- PRIME TIME

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

TOTAL TV: PRIME TIME ADULTS/KIDS

Total Indv (incl guests) Kids Age: 4-14 Adults Age 15+

TOTAL TV- PRIME TIME

0.0% 4.0% 8.0% 12.0% 16.0% 20.0% 24.0% 28.0% 32.0% 36.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

TOTAL IND: PRIME TIME PAY VS NO PAY

Ind: Pay Ind: non-Pay Total Indv(incl guests)

TOTAL TV- PRIME TIME

0.0% 4.0% 8.0% 12.0% 16.0% 20.0% 24.0% 28.0% 32.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

TOTAL TV: PRIME TIME BY RACE

Ind: Coloured Ind: Indian Ind: White Ind: Blacks

TVR% TIME SHIFTED VIEWING

2%2%2% 2%2%2%2%1%2%2%2%1%1%2% 2%2%2%2%2%2%2% 2%2%2%2%2%2%2%2%2%2%2%2%2%2%2%2%2%2%2% 2%2%2%2%2%2%2%2%2%2%2%2% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

PVR: ALL DAY

Live Consolidated(+7days) 4%5%5%5%5%5%5%4%4%5%4%4%4%4% 4%5%5%4%5%4%4%4%4%5%5%5%4%5%5%5%5%5%5%5%5%5%5%6%5%5%4%4%5%5%5%6%6%6%5%5%5%5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

PVR: PRIME TIME

Live Consolidated(+7days)

AVERAGE TIME VIEWED- ATV (MINUTES)

90

2018

20 40 60 80 100 120 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 Week 20 Week 21 Week 22 Week 23 Week 24 Week 25 Week 26 Week 27 Week 28 Week 29 Week 30 Week 31 Week 32 Week 33 Week 34 Week 35 Week 36 Week 37 Week 38 Week 39 Week 40 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 2015 2016 2017 2018

CHANNEL SHARE

32.5% 33.3% 34.0% 33.2% 33.5% 32.6% 32.2% 32.2% 32.4% 32.3% 32.3% 32.1% 26.1% 24.7% 23.6% 24.6% 24.3% 24.9% 25.4% 26.0% 24.6% 25.2% 25.7% 25.4% 11.1% 10.9% 10.9% 10.1% 10.2% 11.1% 11.2% 11.1% 11.5% 11.6% 11.4% 11.6% 4.6% 4.5% 4.3% 4.5% 4.6% 5.1% 5.0% 5.8% 4.7% 5.1% 5.2% 4.8% 14.4% 14.9% 14.8% 13.8% 14.8% 13.4% 13.5% 12.8% 13.2% 12.8% 12.7% 13.2%

Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

ALL DAY - ALL INDIVIDUALS

27.1% 27.5% 28.1% 27.9% 28.6% 27.5% 27.6% 27.6% 28.1% 27.4% 27.4% 27.1% 32.1% 30.5% 29.6% 30.9% 29.7% 31.6% 32.0% 33.3% 31.1% 32.2% 33.4% 33.1% 11.9% 12.0% 12.4% 12.0% 11.8% 12.3% 12.2% 12.0% 12.4% 12.5% 12.6% 11.8% 3.6% 3.5% 3.4% 3.3% 3.4% 3.9% 3.9% 4.1% 3.8% 4.2% 4.0% 4.2% 16.6% 17.5% 17.0% 15.2% 17.4% 15.1% 14.6% 13.6% 14.3% 13.9% 13.0% 13.9%

Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

PRIME TIME - ALL INDIVIDUALS

SEM VIEWING PROFILES BY TV CHANEL

SEM VIEWING PROFILE… SABC1

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… SABC 2

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… SABC 3

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… SABC NEWS INTERNATIONAL

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… ETV

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… eNCA

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… DSTV COMMERCIAL

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… MZANZI MAGIC

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… M-NET

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… CARTOON NETWORK

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… NAT GEO WILD

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… AFRICA MAGIC EPIC

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… MTV

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… COMEDY CENTRAL

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… NICKELODEON

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… eMOVIES EXTRA

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… eMOVIES+

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

SEM VIEWING PROFILE… eTOONZ

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% SEM1 SEM2 SEM3 SEM4 SEM5 SEM6 SEM7 SEM8 SEM9 SEM10

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