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BRC TAMS UPDATE APRIL 2018 FACTS FROM THE ES P7D TV VIEWERS - PowerPoint PPT Presentation

Oct 16, 2022 •379 likes •1.06k views

BRC TAMS UPDATE APRIL 2018 FACTS FROM THE ES P7D TV VIEWERS GEOGRAPHIC LANDSCAPE PROVINCE % and population figures 26% (9.7m) 10% (3.6m) 42% METRO LP 7% (2.5m) 7% (2.7m) GP MP NW 29% 5% (2.0m) FS URBAN KZN NC 2% (0.8m) 19%

  1. BRC TAMS UPDATE APRIL 2018

  2. FACTS FROM THE ES…

  3. P7D TV VIEWERS GEOGRAPHIC LANDSCAPE… PROVINCE % and population figures 26% (9.7m) 10% (3.6m) 42% METRO LP 7% (2.5m) 7% (2.7m) GP MP NW 29% 5% (2.0m) FS URBAN KZN NC 2% (0.8m) 19% (7.1m) 29% EC 13% (4.7m) RURAL 12% (4.3m) WC 3

  4. FREE TO AIR VIEWERS DEMOGRAPHIC LANDSCAPE… COLOURED BLACK WHITE INDIAN 3% 86% 10% 1% 16.8 million 52% 48% ADULTS 15 YEARS+ AGE % HOME LANGUAGE % Zulu 28 15 - 24 7 Xhosa MONTHLY 19 25 15 Afrikaans 11 25 - 34 HOUSEHOLD INCOME Setswana 10 AVERAGE: R6,409 35 - 49 Sesotho 9 Sepedi 9 50 - 64 24 English 5 29 Tsonga 4 65 + R Swati 2 Venda 2 Ndebele 1 4

  5. PAY TV SUBSCRIBERS DEMOGRAPHIC LANDSCAPE… BLACK WHITE COLOURED INDIAN 71% 15% 9% 4% 17.2 million 51% 49% ADULTS 15 YEARS+ AGE % HOME LANGUAGE % Zulu 25 15 - 24 7 English MONTHLY 16 24 16 Afrikaans 15 25 - 34 HOUSEHOLD INCOME Xhosa 10 35 - 49 AVERAGE: R17,442 Sepedi 10 Sesotho 8 50 - 64 Setswana 26 7 27 Swati 3 65 + R Tsonga 3 Venda 2 Ndebele 1 5

  6. TV SETS IN HH… Average of 1.1 working TV sets in household 1 94% Have 1 working TV set 5% 2 3% Have 2 working TV sets Also have a non-working 1% TV set in home 3+ Have 3+ working TV sets 6

  7. EQUIPMENT IN HH… FLAT SCREEN/HD VS STANDARD PLUG-IN EQUIPMENT BOX TELEVISION SETS IN HH 53% 57% DVD player Standard box 4% Media player 44% Flat screen/HD 2% VHS recorder 1% Games console 7

  8. TECHNOLOGY IN HH… 51% 9% Satellite dish PVR decoder 49% 41% Antenna/Aerial Standard decoder 8

  9. TV & INTERNET PLATFORMS… 50% 1% 0.4% 36,450 individuals 0.09% ** very small base 9

  10. VIEWING BEHAVIOUR… 11% 96% Recorded TV Live TV 8% Automatically stored on decoder 13% 3% DVD box set Online 9% have internet enabled TV sets 3% claim internet usage on TV set 10

  11. TAMS UNIVERSE UPDATE

  12. TV UNIVERSE UPDATES (from the ES)

  13. ES SURVEY 60 000 000 50 513 686 50 492 030 50 481 148 51 051 539 51 052 000 45 000 000 44 300 000 50 000 000 44 100 000 45 353 968 45 062 117 40 000 000 30 000 000 20 000 000 13 400 000 13 700 000 13 996 400 14 085 579 14 006 143 10 000 000 0 April September June October April 2018 +0.29M 2017 +0.99M HOUSEHOLDS INDIVIDUALS HOUSEHOLDS INDIVIDUALS SA POPULATION

  14. BRC TAMS INSTALLED PANEL LOOKS LIKE THE ES TV UNIVERSE… BRC TAMS PANEL ES TV Universe (installed H/H) 79% 80% BLACK BLACK 9% 7% COLOURED COLOURED 3% ASIAN/INDIAN ASIAN/INDIAN 3 % 9% 8% WHITE 11% WHITE

  15. PANEL BALANCE BY PROVINCE… New Universe Update PROVINCE 853 843 525 525 341 318 302 299 282 285 214 211 200 197 157 159 55 55 WC NC FS EC KZN MP LP GP NW Ideal Installed AREA 1282 1280 871 839 792 758 Metro Urban Rural Ideal Installed

  16. THE PANEL DEMOGRAPHICS ARE WEIGHTED UP TO THE TV UNIVERSE DEMOGRAPHICS Total Universe TV Universe TAMS Panel Demographic Profile Race IHS Demographic Gender Profile Universe Age 0 1 2 3 4 Race Gender Age 0 2 4 16

  17. THE NATURE OF LIVE PANELS... Panels churn, CHANGE and • EVOLVE all the time Polling on any given day will not • collect data from the whole panel. To represent the TV Universe, the • panel demos are weighted to the TV Universe demos – DAILY

  18. RIM Weights changed 2015 2016 2017 2018 AMPS AMPS ES ES Total Universe Total Universe Total Universe Total Universe TV TV TV TV Universe Universe Universe Universe IHS Universe TAMS TAMS TAMS TAMS PANEL PANEL PANEL PANEL 18

  19. INDIVIDUAL RIM WEIGHTING STRUCTURE… INDIVIDUAL RIM WEIGHTS CATEGORIES Age Group 8 Kids/Adults x Pay TV/Non Pay TV 4 Kids/Adults x Gender 4 Kids/Adults x Province 18 Kids/Adults x Race 8 Kids/Adults x Area (M/U/R) 6 Total Number of Categories 48

  20. HOUSEHOLD RIM WEIGHTING STRUCTURE… HOUSEHOLD RIM CATEGORIES WEIGHTS Province 9 Race 4 Area (M/U/R) 3 Pay TV/Non Pay TV 2 Household Size 2 20 Total Number of Categories

  21. TARGET MARKETS Province • Area (M/U/R) • Race Group • Gender • Age • Pay TV / FTA TV •

  22. THE PANEL, WEIGHTING EFFICIENCIES & PANEL HEALTH

  23. THE PANEL… April August August August August KPI Panel Health 2018 2014 2015 2016 2017 2919 Installed Panel 2658 2667 2899 2935 96% Polling 95% 93% 97.1% 94.5% 92.0% Reporting (Intabs) 90.9% 89.8% 89.7% 91.0% 93.4%

  24. WEIGHTING EFFICIENCIES… August August August August April KPI Panel Health 2014 2015 2016 2017 2018 Ind. weighting efficiency 64.9% 79.5% 75% 93% 91.4% 76% H/H weighting efficiency 54.5% 65% 65% 74% 22 618 20 704 Ind. maximum weight 40 860 22 618 18 634

  25. PANEL TENURE 10+Years 2.09% 3.39% 8-10Years 6-8Years 4.59% 4-6Years 47.04% 32.45% 1-3Years 7-12Months 5.34% 5.10% 0-6Months

  26. BRC TAMS VITAL SIGNS… Universe: Population age 4+ 13 975 Sample 45 million APRIL 2018 44% METRO 29% URBAN 27% RURAL

  27. BRC TAMS SNAPSHOTS… TOTAL TV HOUSEHOLDS H/H 14 085 579 TOTAL TV HOUSEHOLDS H/H FREE TO AIR (FTA) 14.09 MILLION 7 928 834 No, of TV CHANNELS DSTV 107 6 156 745 OVHD 811 000 TV DATA is tracked DAILY and by EVERY SECOND viewed

  28. VIEWING BEHAVIOUR

  29. 10.0 15.0 20.0 25.0 30.0 35.0 0.0 5.0 TOTAL TELEVISION 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 SOURCE: 29 Jan – 9 Feb 18 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  30. SABC 1 10.0 12.0 14.0 16.0 18.0 20.0 0.0 2.0 4.0 6.0 8.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  31. SABC 2 10.0 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  32. SABC 3 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 13:30 New Universe 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  33. eTV 10.0 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  34. eNCA 0.0 0.1 0.2 0.3 0.4 0.5 0.6 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 13:30 New Universe 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  35. DStv 10.0 12.0 14.0 16.0 0.0 2.0 4.0 6.0 8.0 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  36. MTV 0.00 0.05 0.10 0.15 0.20 0.25 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 Current 11:30 12:00 12:30 13:00 New Universe 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 SOURCE: 29 Jan – 9 Feb 18 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30

  37. TOTAL TV- ALL DAY TOTAL TV: ALL DAY - ALL INDIVIDUALS 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 2015 2016 2017 2018

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