BRC RAM November 2019 Release Presentation 12 Month Rolling: Oct18 - - PowerPoint PPT Presentation

BRC RAM™

November 2019 Release Presentation 12 Month Rolling: Oct’18-Sep’19

BRC RAM November 2019: Improved reporting data reads - shifting from rolling 6 months data to rolling 12 months data

2

The objective of the revised scope is to provide increased stability across quarterly releases by way of including 12-month rolling data, this approach yields larger and robust listenership samples and allows for an increased number of Community Radio Stations within a reporting period.

Jul'18-Jun'19 (sample=60,995) Oct'18-Sep'19 (sample=61,310)

Trending

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BRC RAMTM - Vital signs

1

4

60 20 20

Metro-skewed Sample (%)

Metro Urban Rural

Random selection Small areas Starting points Households Main respondents

BRC RAM™

At a glance...

Annual universe update Methodology Placement interviews 7-day Diary

41 28 31

Re-weighted To population (%)

Metro Urban Rural

Weighting variables Province Area Type Gender Age Race IHS population estimates

5

60 20 20

Consistent area split (sample frame) %

Metro Urban Rural Number of Stations included

2016 2017 2018 2019 Commercial and PBS stations

39 39 39 39

Community stations

274 264 266 270 12 months sample:

Community Stations qualify for reporting (n=40>) February 2019 - Jan'18-Dec'18 (Q1-Q4’18): 84 Stations May 2019 - Apr'18-Mar'19 (Q2'18-Q1’19): 81 Stations August 2019 - Jul'18-Jun'19 (Q3'18-Q2’19): 77 Stations November 2019 - Oct'18-Sep'19 (Q4'18-Q3’19): 77 Stations

BRC RAM™

Vital signs…

6

Random selection, household flooding

30,000

Households

61,310

Individuals Oct’18-Sep’19 sample

BRC RAM™

Vital signs… Population (Age 15+): 40,7 million

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Universe Update

2

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November 2019 Universe Update

IHS 2018 applied for ...

Sample

July 2019 – September 2019: Quarter 3 2019

Weighting

April 2019 – September 2019: Quarter 2 and Quarter 3 2019

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Jun’18 IHS Universe from Jun’17 has increased by 2%

Area Types (000s)

11 751 12 145 12 318 12 502 10 929 11 212 11 361 11 534 15 574 16 116 16 393 16 681 Jun'15 Jun'16 Jun'17 Jun'18 Rural Urban Metro 39,473 40,073 40,716 38,254

10

Age Group 15-34 yrs continues to decline vs. previous years

Age Groups (000s)

9 504 9 541 9 418 9 373 9 369 10 916 10 984 10 988 9 437 9 869 10 329 10 789 9 944 9 120 9 343 9 566 Jun'15 Jun'16 Jun'17 Jun'18 15-24 25-34 35-49 50+

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Population race proportions remain stable, with 2% black race group increase from Jun’17 to Jun’18

Population Groups (000s)

29 895 31 085 31 631 32 220 3 463 3 606 3 655 3 706 1 059 1 082 1 095 1 108 3 837 3 700 3 691 3 683 Jun'15 Jun'16 Jun'17 Jun'18 Black Coloured Indian White

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Scrutiny & Weighting

3

13

Sample gate Stability gate Weighting gate Station change gate

The four gates validated ...

✓ ✓ ✓ ✓

14

Sample frame:

The Metro Sample

Population:

60% 20% 20% 41% 28% 31%

Metro Urban Rural 15

Weighting ...

Weighting gate

The RIM weighting efficiency is the percentage which gives an indication of how well balanced the sample is

Average weighting efficiency Jan’16 - Dec'16 Jan’17 - Dec'17 Jan’18- Dec’18 Apr’18- Mar’19 Jul’18- Jun’19 Oct’18- Sep’19 86% 87% 86% 88% 86% 88%

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Key soundbites

4

17

69 68 71 90

Jul'18-Jun'19

90% weekly reach =

36.1 million listeners listening anytime in the week

71% daily reach (Mon- Fri) =

28.5 million listeners on an average weekday 70 68 72 91

Oct'18-Sep'19

91% weekly reach =

37.0 million listeners listening anytime in the week

72% daily reach (Mon- Fri) =

29.4 million listeners on an average weekday

Radio Reach is …

Total Mon-Fri Sat Sun Total Mon-Fri Sat Sun

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GP 90% = 9.3m NW 87% = 2.4m FS 82% = 1.7m NC 85% = 800k WC 91% = 4.5m

… Everywhere!

KZN WC NW NC MP LP GP FS EC

LP 93% = 3.6m MP 92% = 2.8m KZN 94% = 7.3m EC 93% = 4.6m

19

3.00 3.42 4.12 Metro Urban Rural

2.42 2.48 3.36 3.42

Indian White Coloured Black

TOTAL:

3h36

Long listening: Average time spent listening per day

2.54 3.30 3.30 3.36 3.48 3.48 4.00 4.18 4.30 GP NW WC MP EC LP KZN FS NC 2.42 3.24 3.30 3.36 3.36 3.36 3.36 3.36 3.48 3.48 3.54 English Venda Setswana Afrikaans Swati Sesotho Sepedi Tsonga Zulu Xhosa Ndebele

Hour:min

Hour:min

20

HEAVY

47%

(More than 20 hours per week)

MEDIUM

27%

(10.25-20 hours per week)

LIGHT

26%

(0.25-10 hours per week)

Heavy listening

21

63% 69% 76% Metro Urban Rural

TOTAL:

69%

Listen to only

• ne station

per week

Loyal listeners …

91% 79% 76% 73% 69% 68% 67% 64% 57% LP FS NC KZN MP WC NW EC GP 90% 83% 81% 78% 72% 69% 66% 66% 65% 65% 63% Venda Tsonga Sepedi Ndebele Swati Sesotho Zulu Xhosa Setswana Afrikaans English

22

71% 34% 25% 15% 2% Radio Cell Phone Vehicle radio TV Computer

Radio listening by device

23

87% 30% 10% 5% Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Radio listening by location

24

Programme Content

5

25

“Which of the following types of broadcast / topics do you normally listen to on the radio?” “And which do you listen to most often?” General radio preference, not asked of a specific station Can provide insight into general preferences of key demographics

Programme content ...

Sports News Religious Music Weather Competitors Current affairs Financial market Advice Soapies Celebrity Phone-in Traffic

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Music News Phone-in Religious Current affairs Soapies Advice Celebrity Weather Sports Traffic Competitions Financial market 83% 80% 55% 54% 52% 50% 45% 43% 37% 36% 32% 27% 25% 33% 21% 8% 9% 7% 7% 5% 4% 0% 2% 1% 0% 0%

Programmes listen to / most often

Listen to Most often

27

SEM’s

6

28

41% 60% ES BRC RAM

Metro

SEM’s in BRC RAM™…

Different sample frames: Different recruitment:

ES: Individuals (One individual per household) BRC RAM™: Households (Flooding)

28% 20% ES BRC RAM

Urban

31% 20% ES BRC RAM

Rural

29

SEM’s vs. LSM’s in BRC RAM™…

8% 13% 13% 11% 11% 11% 10% 8% 7% 8% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10

SEM

0% 1% 3% 12% 21% 31% 14% 7% 7% 4% LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

LSM

30

9 15 76 Area (%)

Metro Urban Rural 17 7 7 26 23 8 1 9 1 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 1 – Radio Listeners

Population: 3.0 million (8.0%)

71 49 12 12 2 72 49 14 12 2 Radio Cellphone Vehicle radio TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

31

16 17 67 Area (%)

Metro Urban Rural 19 5 9 25 22 8 1 7 3 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 2 – Radio Listeners

74 48 16 15 2 73 48 17 16 2 Radio Cellphone Vehicle radio TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 4.9 million (13.3%)

32

18 25 57 Area (%)

Metro Urban Rural 21 6 10 24 13 9 3 8 5 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 3 – Radio Listeners

76 42 21 20 3 76 44 22 20 3 Radio Cellphone TV Vehicle radio Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 5.0 million (13.4%)

33

29 34 37 Area (%)

Metro Urban Rural 14 6 14 23 12 9 3 7 10 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 4 – Radio Listeners

78 42 20 19 3 78 42 21 19 2 Radio Cellphone TV Vehicle radio Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 3.9 million (10.5%)

34

41 37 22 Area (%)

Metro Urban Rural 13 4 23 21 7 10 2 7 13 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 5 – Radio Listeners

81 40 22 18 3 80 40 21 19 3 Radio Cellphone Vehicle radio TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 4.0 million (10.9%)

35

52 37 11 Area (%)

Metro Urban Rural 10 3 31 17 4 6 3 6 19 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 6 – Radio Listeners

81 39 23 17 3 81 37 22 18 2 Radio Cellphone Vehicle radio TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 4.0 million (10.9%)

36

62 32 6 Area (%)

Metro Urban Rural 7 2 41 14 3 5 2 6 20 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 7 – Radio Listeners

84 34 28 15 3 84 34 28 15 3 Radio Cellphone Vehicle radio TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 3.6 million (9.8%)

37

64 31 5 Area (%)

Metro Urban Rural 3 3 44 15 3 7 1 5 19 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 8 – Radio Listeners

84 38 28 14 3 83 38 27 14 2 Radio Vehicle radio Cellphone TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 3.1 million (8.4%)

38

70 28 1 Area (%)

Metro Urban Rural 2 4 44 15 2 5 2 3 23 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 9 – Radio Listeners

80 51 21 12 3 81 52 22 12 3 Radio Vehicle radio Cellphone TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 2.6 million (7.0%)

39

81 18 1 Area (%)

Metro Urban Rural 7 3 51 12 1 5 1 2 18 EC FS GP KZN LP MP NC NW WC

Province (%)

SEM 10 – Radio Listeners

79 60 17 10 4 79 60 18 12 4 Radio Vehicle radio Cellphone TV Computer

Devices (%)

Jul'18-Jun'19 Oct'18-Sep'19

Population: 2.9 million (7.8%)

40

12 17 17 12 12 10 8 6 4 2 11 17 17 12 13 10 8 6 4 2 1 2 3 4 5 6 7 8 9 10

Ukhozi

Station Profile by SEM

Commercial and PBS

Station Profile (%)

9 18 20 13 13 12 8 4 2 1 8 18 22 13 12 12 8 4 2 1

Umhlobo Wenene

15 27 16 13 9 8 6 4 2 1 15 25 17 14 9 8 6 4 2 1

Thobela FM

9 12 14 11 13 14 13 9 4 2 9 12 14 11 12 14 11 9 4 2

Lesedi FM

2 5 6 7 12 16 16 15 10 11 2 4 6 7 12 16 17 15 11 11

Metro FM

41

10 14 17 13 13 11 9 7 3 2 10 13 17 13 14 13 10 7 2 2 1 2 3 4 5 6 7 8 9 10

Motsweding FM

Station Profile by SEM

Commercial and PBS

Station Profile (%)

1 1 3 6 9 9 12 16 18 24 1 1 5 7 11 14 9 13 19 21

RSG

21 30 15 7 9 4 5 3 3 1 20 29 17 8 9 4 5 4 3 1

Munghana Lonene

8 16 15 13 15 10 11 6 3 3 7 15 16 13 14 12 11 7 3 3

Gagasi

4 8 12 17 19 15 12 7 4 3 4 7 13 17 19 16 10 7 5 2

Ikwekwezi

42

10 22 22 10 10 7 7 6 2 3 10 22 22 11 11 6 7 6 2 2 1 2 3 4 5 6 7 8 9 10

Ligwalagwala

Station Profile by SEM

Commercial and PBS

Station Profile (%)

4 4 5 3 5 5 10 19 20 24 3 4 6 4 4 8 10 21 19 21

East Coast Radio

2 3 3 3 4 6 8 16 22 33 2 4 3 3 4 4 8 17 19 36

Jacaranda FM

1 4 8 15 13 15 11 14 19 1 6 8 18 15 16 10 11 16

KFM

1 2 2 4 5 7 17 18 43 1 1 2 3 5 7 17 20 42

947

43

1 2 7 14 18 19 22 18 1 2 5 14 21 19 21 17 1 2 3 4 5 6 7 8 9 10

Heart FM

Station Profile by SEM

Commercial and PBS

Station Profile (%)

20 25 18 14 7 5 4 3 2 1 20 27 18 13 8 3 4 2 3 1

Phalaphala

1 3 4 5 9 14 17 18 13 16 1 3 4 4 8 14 19 17 14 17

Kaya

1 5 5 6 11 17 19 16 10 10 1 5 5 6 12 17 18 15 10 11

YFM

1 2 2 4 6 6 12 14 16 36 3 2 4 6 6 11 15 17 34

5FM

44

2 6 7 8 11 13 11 17 10 16 2 6 8 9 11 13 11 15 10 14 1 2 3 4 5 6 7 8 9 10

Radio 2000

Station Profile by SEM

Commercial and PBS

Station Profile (%)

1 2 3 8 16 18 24 17 11 1 3 3 8 16 19 23 18 11

Good Hope

3 4 6 9 13 14 8 7 5 31 3 2 5 9 16 13 7 6 5 33

Algoa FM

1 1 1 2 4 5 14 13 20 42 1 1 1 1 3 4 13 14 19 43

702

1 2 5 6 8 2 12 12 26 27 1 4 7 10 6 2 11 11 26 23

OFM

45

1 2 2 6 8 13 33 36 2 2 6 8 11 37 33 1 2 3 4 5 6 7 8 9 10

Smile

Station Profile by SEM

Commercial and PBS

Station Profile (%)

1 1 8 3 13 7 6 11 22 27 2 1 8 3 12 3 7 11 26 26

SAfm

7 9 11 9 15 12 16 10 5 7 4 11 11 11 12 13 17 8 7 5

Vuma 103 FM

1 2 4 7 13 22 36 15 2 4 12 11 30 29 12

Lotus FM

6 29 11 15 12 7 11 2 2 4 6 25 14 16 15 9 4 1 7 3

Capricorn

46

14 19 19 10 17 8 3 5 1 3 13 18 26 8 16 8 3 5 2 3 1 2 3 4 5 6 7 8 9 10

trufm

Station Profile by SEM

Commercial and PBS

Station Profile (%)

10 11 13 15 4 16 12 15 1 3 12 8 12 13 8 16 12 16 1 2

North West FM

3 5 9 4 8 12 16 13 13 17 2 6 11 4 9 8 11 12 13 22

Power

1 6 7 37 49 1 1 5 9 35 48

CapeTalk

1 3 3 3 5 21 21 43 2 2 4 2 5 2 11 18 18 37

Classic 1027

47

9 7 10 3 1 12 12 16 16 14 13 10 6 9 6 5 13 13 13 13 1 2 3 4 5 6 7 8 9 10

Rise

Station Profile by SEM

Commercial and PBS

Station Profile (%)

6 27 18 11 39 3 14 13 26 7 37

LM Radio*

6 16 78 5 27 68

Magic828 AM*

31 59 10 28 52 20

X-K FM*

48

1 2 6 8 16 21 23 12 9 2 1 2 6 6 16 22 22 13 8 2 1 2 3 4 5 6 7 8 9 10

Jozi

Station Profile by SEM

Community

Station Profile (%)

1 18 28 23 20 5 5 1 4 14 25 27 17 9 3

Eden

3 7 3 9 13 19 17 14 9 5 3 7 4 9 12 22 15 12 9 7

Kasie

1 5 4 22 21 18 28 1 4 3 19 19 20 33

Voice of the Cape

15 37 30 8 6 2 1 1 13 35 31 10 7 2 1 1

Unitra (UCR-FM)

49

2 1 10 11 25 17 19 15 2 1 1 9 14 26 20 16 11 1 2 3 4 5 6 7 8 9 10

CCFM

Station Profile by SEM

Community

Station Profile (%)

4 30 23 17 12 6 3 1 3 4 37 29 13 8 4 3 1 2

Vukani

1 11 15 19 12 21 15 6 1 13 18 17 11 20 13 7

Radio Zibonele

8 19 16 17 14 12 6 5 2 1 6 16 17 18 14 16 7 4 2 1

Izwi LoMzansi

1 4 4 13 24 20 22 13 1 2 3 14 24 20 24 13

Radio Tygerberg

50

1 5 5 11 26 24 15 8 4 2 6 4 14 24 22 15 9 4 1 2 3 4 5 6 7 8 9 10

Thetha

Station Profile by SEM

Community

Station Profile (%)

20 21 14 7 15 7 9 3 4 16 16 14 9 19 6 11 3 5

Mkhondo

20 29 32 13 3 1 1 19 34 35 8 3 1

Nongoma

39 21 25 9 5 31 23 30 12 4

Inkonjane

2 4 14 19 37 24 3 8 10 15 31 33

Hindvani

51

27 20 28 16 4 5 23 23 24 18 5 1 6 1 2 3 4 5 6 7 8 9 10

Alfred Nzo

Station Profile by SEM

Community

Station Profile (%)

9 29 28 11 8 7 5 3 1 6 26 35 12 7 6 4 3

Forte

1 15 12 24 23 9 10 5 3 1 15 10 22 26 14 3 4

Heartbeat

3 17 7 6 15 13 16 12 10 1 5 17 7 4 12 13 17 13 10 1

Voice of Tembisa

2 9 26 11 16 20 11 1 4 5 7 30 14 15 18 7 1 3

Moretele

52

17 8 40 27 2 6 13 12 36 26 6 6 1 2 3 4 5 6 7 8 9 10

Valley

Station Profile by SEM

Community

Station Profile (%)

27 23 31 18 2 26 24 29 16 4

Maputaland

16 24 35 10 7 7 1 4 37 32 12 9 5 1

Icora

2 19 15 23 10 20 6 5 2 19 18 24 6 20 5 5

Radio KC

17 25 22 2 15 12 5 2 13 23 27 3 13 6 7 6 2

Mahikeng

53

Device & Location

7

54

Ukhozi Umhlobo Wenene Metro FM Thobela FM Lesedi FM Motsweding FM RSG Munghana Lonene Gagasi Ikwekwezi

Station listening by Device

Commercial and PBS

82 75 74 68 78 74 80 67 77 78

Radio

37 43 35 43 30 32 14 49 46 38

Cellphone

20 19 32 15 16 17 32 16 21 20

Vehicle radio

15 19 15 21 18 19 13 21 10 16

TV

2 2 3 2 2 2 1 2 2 2

Computer

55

Ligwalagwala East Coast Radio Jacaranda FM KFM 947 Heart FM Phalaphala Kaya YFM 5FM

Station listening by Device

Commercial and PBS

76 81 65 81 71 89 66 77 68 63

Radio

39 23 18 23 24 20 47 32 48 28

Cellphone

26 35 48 33 55 32 15 36 26 47

Vehicle radio

21 6 10 8 10 6 26 13 18 11

TV

3 1 3 1 4 1 1 4 4 4

Computer

56

Radio 2000 Good Hope Algoa FM 702 OFM Smile SAfm Vuma 103 FM Lotus FM Capricorn

Station listening by Device

Commercial and PBS

73 79 78 72 67 75 73 84 88 55

Radio

26 26 18 18 28 9 21 34 14 46

Cellphone

32 30 27 57 43 61 43 21 28 23

Vehicle radio

13 11 6 10 17 1 9 4 7 33

TV

3 1 1 7 5 1 1 1 3

Computer

57

trufm North West FM Power CapeTalk Classic 1027 Rise LM Radio* Magic828 AM* X-K FM*

Station listening by Device

Commercial and PBS

59 74 68 80 77 85 39 81 80

Radio

46 40 31 11 17 46 7 20

Cellphone

14 13 38 50 29 29 43 45

Vehicle radio

21 10 16 7 10 10 50 3

TV

1 3 3 2 5 2 5

Computer

*Small Base Station

58

Jozi Eden Kasie Voice of the Cape Unitra (UCR-FM) CCFM Vukani Radio Zibonele Izwi LoMzansi Radio Tygerberg

Station listening by Device

Community

78 89 84 95 54 84 66 66 80 88

Radio

40 21 35 8 63 15 61 53 40 16

Cellphone

22 5 19 20 25 24 23 12 9 19

Vehicle radio

16 10 1 13 7 11 10 5 4

TV

2 1 1 2 1 2

Computer

59

Thetha Mkhondo Nongoma Inkonjane Hindvani Alfred Nzo Forte Heartbeat Voice of Tembisa Moretele

Station listening by Device

Community

82 85 77 71 95 73 61 93 77 81

Radio

24 32 47 50 4 61 55 17 31 27

Cellphone

10 26 18 14 29 9 26 7 15 12

Vehicle radio

7 10 12 10 11 11 22 7 7

TV

1 6 3 2 6 2 2

Computer

60

Valley Maputaland Icora Radio KC Mahikeng

Station listening by Device

Community

96 72 81 90 72

Radio

15 44 39 26 49

Cellphone

10 10 5 33 20

Vehicle radio

4 4 2 24

TV

2 2

Computer

61

Ukhozi Umhlobo Wenene Metro FM Thobela FM Lesedi FM Motsweding FM RSG Munghana Lonene Gagasi Ikwekwezi

Station listening by Location

Commercial and PBS

97 98 92 98 96 95 89 97 95 95

Home

26 25 37 21 22 22 35 23 29 28

Vehicle

9 10 11 5 7 5 9 7 11 9 Work / University / College 5 6 4 3 4 3 8 4 6 3 Restaurant / Shopping Centre / Airport

62

Ligwalagwala East Coast Radio Jacaranda FM KFM 947 Heart FM Phalaphala Kaya YFM 5FM

Station listening by Location

Commercial and PBS

96 89 72 90 80 92 97 88 91 76

Home

34 38 53 35 59 35 23 42 39 50

Vehicle

9 10 14 25 13 18 6 14 12 11 Work / University / College 4 5 3 15 4 8 5 4 6 5 Restaurant / Shopping Centre / Airport

63

Radio 2000 Good Hope Algoa FM 702 OFM Smile SAfm Vuma 103 FM Lotus FM Capricorn

Station listening by Location

Commercial and PBS

88 88 86 78 82 76 83 95 95 95

Home

35 35 29 61 49 63 44 27 26 31

Vehicle

10 15 9 15 12 14 11 7 5 7 Work / University / College 4 8 7 1 12 5 1 5 3 6 Restaurant / Shopping Centre / Airport

64

trufm North West FM Power CapeTalk Classic 1027 Rise LM Radio* Magic828 AM* X-K FM*

Station listening by Location

Commercial and PBS

96 96 87 85 85 97 75 81 100

Home

19 20 43 56 40 35 43 50

Vehicle

7 5 8 3 10 9 6 4 52 Work / University / College 3 3 4 6 2 9 Restaurant / Shopping Centre / Airport

65

Jozi Eden Kasie Voice of the Cape Unitra (UCR-FM) CCFM Vukani Radio Zibonele Izwi LoMzansi Radio Tygerberg

Station listening by Location

Community

96 96 97 95 95 88 97 96 97 94

Home

33 9 27 21 29 25 27 18 12 22

Vehicle

6 6 5 6 8 20 13 9 6 8 Work / University / College 3 11 3 10 9 11 3 4 3 Restaurant / Shopping Centre / Airport

66

Thetha Mkhondo Nongoma Inkonjane Hindvani Alfred Nzo Forte Heartbeat Voice of Tembisa Moretele

Station listening by Location

Community

96 94 90 99 95 100 89 93 96 94

Home

12 38 28 15 30 19 34 17 19 20

Vehicle

2 5 14 8 6 5 12 6 3 4 Work / University / College 1 3 11 4 1 6 15 3 2 2 Restaurant / Shopping Centre / Airport

67

Valley Maputaland Icora Radio KC Mahikeng

Station listening by Location

Community

98 93 97 99 99

Home

10 21 9 38 31

Vehicle

35 7 11 6 Work / University / College 24 5 1 2 6 Restaurant / Shopping Centre / Airport

68

The Provinces

8

69

71 65 77 93

Listening

75 42 21 17 2 Radio Cellphone Vehicle radio TV Computer

Device

97 26 9 7 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

Eastern Cape

(%)

Mon-Fri Sat-Sun

• Avg. per day

3h48

70

Eastern Cape

2 2 2 2 3 3 5 6 6 53 2 2 2 3 3 3 5 6 6 53 Lesedi FM Forte RSG Vukani trufm Unitra (UCR-FM) Metro FM Ukhozi Algoa FM Umhlobo Wenene Jul'18-Jun'19 Oct'18-Sep'19 1 1 1 2 2 2 3 4 5 68 2 2 2 1 2 2 2 4 6 67 Alfred Nzo Vukani trufm RSG Lesedi FM Unitra (UCR-FM) Metro FM Algoa FM Ukhozi Umhlobo Wenene Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 4.6m listeners who listen in a week)

Share of Listening

(% of 7.3b listening minutes a week)

71

62 59 63 82

Listening

75 34 23 20 4 Radio Cellphone TV Vehicle radio Computer

Device

95 25 9 6 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

Free State

(%)

Mon-Fri Sat-Sun

• Avg. per day

4h18

72

Free State

2 2 2 2 2 3 3 4 5 61 3 2 2 2 2 3 4 4 5 58 Ukhozi Motheo Motsweding FM Radio 2000 The Rock Radio Rosestad RSG Metro FM OFM Lesedi FM Jul'18-Jun'19 Oct'18-Sep'19 1 1 2 2 2 2 3 3 4 72 1 1 3 1 3 2 3 4 4 68 Umhlobo Wenene The Rock Ukhozi Motsweding FM Mosupatsela Metro FM Radio Rosestad OFM RSG Lesedi FM Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 1.7m listeners who listen in a week)

Share of Listening

(% of 3.1b listening minutes a week)

73

81 36 34 14 4 Radio Vehicle radio Cellphone TV Computer

Device

93 43 13 4 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

70 67 69 90

Listening

Gauteng

(%)

Mon-Fri Sat-Sun

• Avg. per day

2h54

74

Gauteng

4 4 4 4 5 5 6 10 12 19 4 4 4 4 5 5 6 10 12 18 Jozi Thobela FM Motsweding FM YFM Jacaranda FM Kaya 947 Lesedi FM Ukhozi Metro FM Jul'18-Jun'19 Oct'18-Sep'19 4 4 5 5 5 5 5 11 14 16 4 4 5 5 5 5 5 11 14 15 Kaya Ikwekwezi Motsweding FM Jozi Jacaranda FM 947 Thobela FM Lesedi FM Ukhozi Metro FM Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 9.3m listeners who listen in a week)

Share of Listening

(% of 11.5b listening minutes a week)

75

83 38 23 14 2 Radio Cellphone Vehicle radio TV Computer

Device

96 29 10 5 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

74 75 76 94

Listening

KwaZulu-Natal

(%)

Mon-Fri Sat-Sun

• Avg. per day

4h00

76

KwaZulu-Natal

1 1 1 1 2 2 5 10 13 51 1 1 1 1 1 2 5 10 14 50 Nongoma Hindvani Izwi LoMzansi Umhlobo Wenene Lotus FM Vuma 103 FM Metro FM East Coast Radio Gagasi Ukhozi Jul'18-Jun'19 Oct'18-Sep'19 1 1 1 1 1 1 3 7 9 66 1 1 1 1 1 1 3 7 10 64 Nongoma Maputaland Umhlobo Wenene Lotus FM Izwi LoMzansi Vuma 103 FM Metro FM East Coast Radio Gagasi Ukhozi Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 7.3m listeners who listen in a week)

Share of Listening

(% of 12.4b listening minutes a week)

77

65 48 25 16 2 Radio Cellphone TV Vehicle radio Computer

Device

99 22 4 4 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

70 70 75 93

Listening

Limpopo

(%)

Mon-Fri Sat-Sun

• Avg. per day

3h48

78

Limpopo

1 1 1 1 1 2 3 13 15 50 1 1 2 1 1 2 3 14 16 50 Sekgosese Jacaranda FM Giyani (GCR) Motsweding FM Energy Metro FM Capricorn Munghana Lonene Phalaphala Thobela FM Jul'18-Jun'19 Oct'18-Sep'19 1 1 1 1 1 2 2 14 15 53 1 1 1 2 1 2 2 13 18 52 Jacaranda FM Energy Ikwekwezi Metro FM Sekgosese Giyani (GCR) Capricorn Munghana Lonene Phalaphala Thobela FM Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 3.6m listeners who listen in a week)

Share of Listening

(% of 5.8b listening minutes a week)

79

77 44 29 20 3 Radio Cellphone Vehicle radio TV Computer

Device

95 38 8 4 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

72 71 73 92

Listening

Mpumalanga

(%)

Mon-Fri Sat-Sun

• Avg. per day

3h36

80

Mpumalanga

2 2 2 5 5 6 7 13 15 25 2 2 3 5 6 6 7 13 17 23 Lesedi FM Emalahleni Mkhondo Jacaranda FM Thobela FM Metro FM Munghana Lonene Ukhozi Ikwekwezi Ligwalagwala Jul'18-Jun'19 Oct'18-Sep'19 1 2 2 4 5 6 10 12 18 26 1 2 3 4 4 6 10 12 21 24 Emalahleni Lesedi FM Mkhondo Jacaranda FM Metro FM Thobela FM Munghana Lonene Ukhozi Ikwekwezi Ligwalagwala Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 2.8m listeners who listen in a week)

Share of Listening

(% of 4.2b listening minutes a week)

81

76 34 21 18 2 Radio Cellphone Vehicle radio TV Computer

Device

95 25 5 3 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

65 61 64 87

Listening

North West

(%)

Mon-Fri Sat-Sun

• Avg. per day

3h30

82

North West

2 2 2 2 2 3 5 5 10 48 2 3 3 3 3 5 5 10 46 Mmabatho Kopanong Mahikeng RSG Jacaranda FM Thobela FM North West FM Metro FM Lesedi FM Motsweding FM Jul'18-Jun'19 Oct'18-Sep'19 2 2 2 2 2 3 3 4 11 56 1 3 3 2 3 3 3 10 55 Kopanong OFM Thobela FM Mahikeng Umhlobo Wenene RSG North West FM Metro FM Lesedi FM Motsweding FM Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 2.4m listeners who listen in a week)

Share of Listening

(% of 3.5b listening minutes a week)

83

71 38 33 26 3 Radio Cellphone TV Vehicle radio Computer

Device

97 33 16 10 Home Vehicle Restaurant / Shopping Centre / Airport Work / University / College

Location

63 62 66 85

Listening

Northern Cape

(%)

Mon-Fri Sat-Sun

• Avg. per day

4h30

84

Northern Cape

2 2 3 3 5 5 7 11 23 26 2 2 4 4 4 6 7 11 23 28 Radio NFM KFM Metro FM Lesedi FM Umhlobo Wenene Radio Riverside Kurara OFM Motsweding FM RSG Jul'18-Jun'19 Oct'18-Sep'19 2 2 2 2 4 6 7 10 26 32 2 3 2 2 4 3 8 10 23 34 Metro FM Lesedi FM KFM Radio NFM Kurara Umhlobo Wenene Radio Riverside OFM Motsweding FM RSG Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 800k listeners who listen in a week)

Share of Listening

(% of 1.4b listening minutes a week)

85

85 33 28 10 2 Radio Vehicle radio Cellphone TV Computer

Device

95 38 18 9 Home Vehicle Work / University / College Restaurant / Shopping Centre / Airport

Location

72 72 76 91

Listening

Western Cape

(%)

Mon-Fri Sat-Sun

• Avg. per day

3h30

86

Western Cape

2 3 3 3 4 7 8 12 14 23 3 2 3 3 4 7 8 12 13 22 Voice of the Cape Eden Radio Zibonele Smile Metro FM RSG Good Hope Heart FM KFM Umhlobo Wenene Jul'18-Jun'19 Oct'18-Sep'19 2 2 2 3 4 6 8 11 15 29 2 2 3 3 3 6 8 12 14 29 CCFM Smile Voice of the Cape Metro FM Eden Good Hope RSG Heart FM KFM Umhlobo Wenene Jul'18-Jun'19 Oct'18-Sep'19

Share of Audience

(% of 4.5m listeners who listen in a week)

Share of Listening

(% of 6.7b listening minutes a week)

87

Key station measures The currency

Jul'18-Jun'19 Oct'18-Sep'19

9

88

Key Station Measures

Commercial and PBS

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 Ukhozi 5,584 5,720 7,549 7,671 Umhlobo Wenene 4,054 4,219 5,407 5,621 Metro FM 2,440 2,580 4,220 4,386 Thobela FM 2,160 2,219 2,887 2,952 Lesedi FM 2,039 2,177 3,112 3,247 Motsweding FM 1,560 1,689 2,407 2,588 RSG 961 960 1,317 1,311 Munghana Lonene 828 834 1,118 1,122 Gagasi 882 796 1,402 1,279 Ikwekwezi 771 755 1,074 1,055

89

Ukhozi Umhlobo Wenene Metro FM Thobela FM Lesedi FM Motsweding FM RSG Munghana Lonene Gagasi Ikwekwezi

Key Station Measures

Commercial and PBS

59 61 33 77 57 56 49 80 37 57 62 63 32 77 56 54 49 79 38 54

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

3h18 3h12 1h42 3h12 3h00 2h42 2h54 3h12 2h12 3h00 3h18 3h12 1h42 3h12 2h54 2h42 2h48 3h12 2h12 3h00

90

Key Station Measures

Commercial and PBS

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 Ligwalagwala 674 736 1,013 1,094 East Coast Radio 693 682 1,027 1,019 Jacaranda FM 637 676 1,032 1,061 KFM 608 665 877 932 947 606 597 913 896 Heart FM 536 545 770 767 Phalaphala 574 535 773 752 Kaya 445 450 765 765 YFM 389 414 647 689 5FM 375 375 647 629

91

Ligwalagwala East Coast Radio Jacaranda FM KFM 947 Heart FM Phalaphala Kaya YFM 5FM

Key Station Measures

Commercial and PBS

54 58 50 40 36 44 85 25 28 28 54 54 49 40 37 49 86 25 28 28

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

2h36 2h06 1h54 2h36 1h36 2h24 3h18 1h30 1h36 1h30 2h36 2h12 1h54 2h24 1h36 2h18 3h30 1h24 1h36 1h24

92

Key Station Measures

Commercial and PBS

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 Radio 2000 348 360 640 665 Good Hope 345 350 554 553 Algoa FM 314 303 473 463 702 314 283 514 457 OFM 169 182 264 272 Smile 124 139 185 193 SAfm 110 114 184 202 Vuma 103 FM 114 112 184 180 Lotus FM 88 111 162 175 Capricorn 100 103 156 157

93

Radio 2000 Good Hope Algoa FM 702 OFM Smile SAfm Vuma 103 FM Lotus FM Capricorn

Key Station Measures

Commercial and PBS

22 35 47 21 56 51 13 19 35 50 20 38 48 25 58 57 19 23 30 46

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

1h30 1h42 1h42 1h30 2h36 1h42 1h24 2h18 2h00 2h36 1h30 1h42 1h42 1h24 2h24 1h36 1h24 2h18 1h36 2h30

94

Key Station Measures

Commercial and PBS

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 trufm 89 87 179 179 North West FM 92 80 172 153 Power 63 64 113 115 CapeTalk 53 56 72 76 Classic 1027 31 28 57 50 Rise 16 21 27 35 LM Radio* 17 17 26 27 Magic828 AM* 8 11 10 13 X-K FM* 2 2 5 3

95

trufm North West FM Power CapeTalk Classic 1027 Rise LM Radio* Magic828 AM* X-K FM*

Key Station Measures

Commercial and PBS

7 22 21 54 23 15 50 30 7 22 18 57 18 14 56 46

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

1h24 1h36 1h30 1h54 1h18 1h18 2h30 2h36 1h00 1h36 1h36 1h30 1h54 1h18 1h24 2h18 2h12 1h24

96

Key Station Measures

Community

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 Jozi 340 373 568 614 Eden 95 136 135 182 Kasie 125 119 208 205 Voice of the Cape 123 113 173 153 Unitra (UCR-FM) 105 109 194 202 CCFM 100 95 146 140 Radio Zibonele 97 87 214 189 Vukani 98 87 182 161 Izwi LoMzansi 87 85 141 139 Radio Tygerberg 102 84 160 129

97

Jozi Eden Kasie Voice of the Cape Unitra (UCR-FM) CCFM Radio Zibonele Vukani Izwi LoMzansi Radio Tygerberg

Key Station Measures

Community

37 53 12 39 6 32 13 3 23 38 37 56 10 48 6 34 11 1 26 40

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

2h06 3h18 1h18 2h12 1h42 2h00 1h24 1h36 2h42 2h06 2h06 2h54 1h24 2h18 1h36 2h00 1h30 1h36 2h30 2h12

98

Key Station Measures

Community

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 Thetha 86 80 151 147 Mkhondo 69 69 107 98 Nongoma 54 65 84 98 Inkonjane 50 65 81 102 Alfred Nzo 83 64 125 97 Hindvani 58 64 83 95 Forte 53 60 99 119 Heartbeat 53 60 79 85 Voice of Tembisa 64 56 117 105 Moretele 46 55 75 85

99

Thetha Mkhondo Nongoma Inkonjane Alfred Nzo Hindvani Forte Heartbeat Voice of Tembisa Moretele

Key Station Measures

Community

49 21 17 19 30 43 2 42 26 55 41 28 22 21 35 34 3 48 25 61

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

1h36 2h30 3h06 2h18 2h24 2h24 1h30 1h42 1h30 2h12 1h48 2h36 2h54 2h06 2h24 2h12 1h48 1h48 1h30 1h42

100

Key Station Measures

Community

• Avg. daily cume - (Mon-Sun) (‘000s)

One week - cume (‘000s) Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19 Valley 48 54 66 72 Maputaland 41 53 67 90 Icora 59 49 102 83 Radio KC 48 49 59 61 Mahikeng 55 48 83 77

101

Valley Maputaland Icora Radio KC Mahikeng

Key Station Measures

Community

20 15 20 58 20 24 13 29 56 26

Exclusive Listeners (%)

• Avg. hrs p.d

Jul'18-Jun'19 Oct'18-Sep'19 Jul'18-Jun'19 Oct'18-Sep'19

3h06 3h24 2h24 2h42 2h24 2h48 3h48 2h18 2h36 3h00

102

Station Dashboards TRENDING:

JAN’18-DEC’18 / APR’18-MAR’19 / JUL’18-JUN’19 / OCT’18-SEP’19

BRC RAMTM Station Detail

• 50+ years

• Urban

• Rural

• SEM 5

• Cell phone

• TV

• Source: BRC RAM Oct'18-Sep'19

• Avg. daily audience Mon-Fri ('000s)

• Avg. daily audience Mon-Sun ('000s)

103

See you again

In February 2020