17.08.20 OPPORTUNITY DAY Every Team Needs a Great Leader But they - PowerPoint PPT Presentation

17.08.20 OPPORTUNITY DAY

Every Team Needs a Great Leader…

…But they also need a Good Team. Meet our TEAM. TEAM LINEUP Head of Operations Head of Expansion Head of Apple Business Head of True Business Head of E-Commerce Head of Brand Marketing

BRANCHES Brand Shop Other franchise 123 394 86 128 37 11 Total 779 As of June 2020

REVENUE & PROFIT COMPARISON BY QUARTER 36% 8% Q1 Q2 15% 43% 71% NP 271 NP 294 NP 286 46% GP 12.2% GP 13.7% NP 289 NP 216 GP 13.8% GP 13.1% GP 13.2% NP 174 NP 126 GP 13.5% 15% PAR NP 120 7% GP 14.3% 18% 36% GP 13.1% 32% 4,909 6,466 7,636 8,143 4,973 6,756 7,750 7,744 2017 2018 2019 2020 2017 2018 2019 2020

REVENUE BY CHANNEL Q2 Revenue by Channel Average Sales per Bill 8,000 8,700 7,365 8,626 6,622 7,000 8,360 -10% YOY 8,382 6,000 -13% QoQ 5,000 8,020 8,061 4,000 7,750 7,680 -4% YOY 3,000 -10% QoQ 2,000 7,340 1,123 1,000 385 7,000 0 2019 2020 2019 2020 2019 2020 Q2 Q1 B2C Other

PRODUCTS MIX 50% 1% 4% 2% Q2 Service Phone 1% 2019 50% 13% Watch 3% 14% 17% Desktop 1% Q2 52% 1% Accessories 2020 5% 11% Q1 1% 2020 14% Laptop Tablet 16% 12% 15% 18% Service Desktop Watch Tablet Laptop Accessories Phone

HOW COM7 AFFECTED BY COVID-19 ? MAY 787 779 500 329 209 185 Revenue 53% 50% Store opening 9% 10% Store closed 287 458 25 578 602

WHAT WE DO DURING LOCKDOWN ? DEVELOPING NEW SALE CHANNELS ONLINE PLATFORM POP-UP STORE NEW OPPORTUNITY ENTERPRISE SEGMENT

DEVELOPING NEW SALE CHANNELS : ONLINE PLATFORM CHAT & SHOP SHOP ONLINE BNN.in.th

DEVELOPING NEW SALE CHANNELS : BRICK AND MORTAR STORE POP-UP STORE DRIVE - THRU

NEW OPPORTUNITY ENTERPRISE SEGMENT

THAILAND’S E-COMMERCE GROWTH DURING COVID-19 PANDEMIC + 1,403% Printer memory modules + 66% Commuter Accessories + 451% Tablets + 38% 10% Gadgets + 37% Of COM7 sale over Laptop Top Growing categories + 35% Streaming Media Players + 29% Mobile Accessories + 103% Monitors + 91% Desktops Computers ที่มา : www.everydaymarketing.co

e-commerce

BNN.in.th I e-Commerce Milestone Q3 : 2020 Studio7 at Lazada Q1 : 2020 Banana IT at JD Central Q2 : 2019 Go Live BNN.IN.TH Q2 : 2017 Banana IT at SHOPEE Q3 : 2015 Banana IT at Lazada 2015 - 2019 Bananastore.com

BNN.in.th I Traffic & Revenue Q1 2018 - Q2 2020 Covid19 Lockdown 957M 957M 5M 960M 3M 720M +Web BNN.IN.TH 2M 480M Performance Banana 276M 276M store.com 1M 240M 162M 162M 150M 150M 150M 150M 141M 141M 135M 135M 130M 130M 117M 117M 114M 114M 0M 0M Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 Q2/20 Revenue Unique User

BNN.in.th I Activities & Campaign During Covid-19 Lockdown

BNN.in.th I Delivery Campaign During Covid-19 Lockdown

Offline VS Online I Product Mix Q2 : 2020 Others 1% Watch Watch 3% 3% Desktop Desktop 5% 1% Accessories Smartphone 11% 26% Accessories 17% Online Only 
 O ffl ine + Online Laptop 12.4 Smartphone Q2 2020 Q2 2020 17% 50% Tablet Laptop 23% 26% Tablet 18%

BNN.in.th I Web visits compare with competitive web Q1 2019 - Q2 2020 Q3 Trend Average by quarter *unique user = Web visit Source : iPrice Insight/SimilarWebs

BNN.in.th I e-Commerce Warehouse

BNN.in.th I New Website Coming Soon 2021 O ff er Best Site Speed Promotions Smart Smart Search Suggestion Easy Pick & Easy Pay in store Checkout Mobile Stock Friendly Notification Consumer Behaviour Tracking

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Apple Financial Report Q3 2020 (April - June) Published July 30, 2020  +2% +31% +22% +17%

New Product Launch During Covid-19 Lock down MacBook Air

New Product Launch During Covid-19 Lock down

New Product Launch During Covid-19 Lock down MacBook Pro Power. Moves.

New Product Launch During Covid-19 Lock down

iPhone in COM7 13% 29% 38% 19% 11 
 11Pro 
 11 
 X 
 XR 
 11Pro Max 
 11Pro 
 8 
 Xs 
 SE 11Pro Max 8Plus Xs Max 62% 81% 71% 87% 2019-2020 2018-2019 2017-2018 Q2 2020 N - N

Impact Radius 10% 30% Upcountry 6 POS BKK & Revenue Vicinity Contribution 27 POS Central 69 POS BKK 60%

Store Traffic Apple Retail Opens July 31, 2020 Upcountry BKK & Vicinity Central BKK 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 1 2 3 4 5 6 7 8 9 0 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 1 l g u u J A

Weekly Sales Trend 2020 Covid-19 
 LOCK Upcountry Apple Retail Opens BKK & Vicinity Central BKK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Week

True Shops by Com7 North 15 Shop Type of Mall Shops Northeast 15 Shop Big C 45 Tesco Lotus 61 Central 9 Shop Robinson 11 Local Mall 6 East 22 Shop West Total 123 15 Shop BMA 31 Shop South 16 Shop

Timeline of Covid-19 impact On-going Start Crisis Opened +11 Opened +9 Opened +38 (76 Shops) (123 Shops) (114 Shops) In major provinces Included minor provinces Closed all shops in BMA 40% of total shops. 50% of total shops. 30% of total shops. 25 Apr 2020 1 May 2020 17 May 2020 22 Mar 2020 31 Mar 2020 3 Apr 2020 65 Shops Never close Recovery Fully operated Resumed Re-opened in minor All shops were opened. Closed +8 Closed 38 Closed +12 90% of total shops (58 Shops) Shops (50 Shops) provinces Represented were re-opened. 62% of total shops.

New Normal : Ways to Move Forward 1 2 3 Social media Pop-up shops Telesales Telesales over 120K.calls/ Opened pop-up shops in front Live via Facebook page to month to customers in order to of the stores and supermarket promote products and up sell/cross sell and offer services value-added services

Keys Performance SSSG Q2 2020 Device True Online YoY -10% YoY + 0 % Postpay YoY - 30 % Entrepreneurial Service transaction activities differ substantially YoY - 15%

A True partnership is a win-win Leverage broadband Shop expansion 5G network with Customer satisfaction business to next up to 20 shops potential with level by yearend mobile subscribers service excellence and handsets

STORE EXPANSION PLANS TARGET WE GO 787 +160 900+ 2019 2020 2020

Thank You.