17.08.20 OPPORTUNITY DAY Every Team Needs a Great Leader But they - - PowerPoint PPT Presentation

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Oct 04, 2022 181 likes •606 views

17.08.20 OPPORTUNITY DAY Every Team Needs a Great Leader But they also need a Good Team. Meet our TEAM. TEAM LINEUP Head of Operations Head of Expansion Head of Apple Business Head of True Business Head of E-Commerce Head of Brand

SLIDE 1

17.08.20

OPPORTUNITY DAY

SLIDE 2

Every Team Needs a Great Leader…

SLIDE 3

TEAM LINEUP

Head of Brand Marketing Head of E-Commerce Head of Apple Business Head of True Business Head of Operations Head of Expansion

…But they also need a Good Team.

Meet our TEAM.

SLIDE 4

BRANCHES

394 128

779

Total

Other

franchise

86 123 37

Brand Shop

As of June 2020

SLIDE 5

2017 2018 2019 2020 8,143 7,636 6,466 4,909 2017 2018 2019 2020 7,744 7,750 6,756 4,973

Q1 Q2

REVENUE & PROFIT COMPARISON BY QUARTER

32% 18% 7% 36% 15% PAR

15% 8%

NP 286

GP 13.8%

NP 271

GP 12.2%

46%

NP 174

GP 13.5%

NP 120

GP 13.1%

43%

NP 289

GP 13.1%

NP 126

GP 14.3%

71%

NP 216

GP 13.2%

NP 294

GP 13.7%

36%

SLIDE 6

Q2 2019 2020

7,750 8,061

REVENUE BY CHANNEL

4% YOY
10% QoQ

7,000 7,340 7,680 8,020 8,360 8,700

Q1 2019 2020

8,626 8,382

Average Sales per Bill 2019 2020

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000

1,123 385 6,622 7,365

B2C Other

10% YOY
13% QoQ

Revenue by Channel

SLIDE 7

PRODUCTS MIX

Phone Tablet Laptop Accessories Desktop Watch Service

Service 1% Watch 3% Desktop 1% Accessories 11% Laptop 16% Tablet 18% Phone 50%

2020

1% 4% 2% 13% 14% 17% 50%

2019

1% 5% 1% 14% 12% 15% 52%

2020

SLIDE 8

HOW COM7 AFFECTED BY COVID-19 ?

Store opening

787

Store closed

287 500

Revenue

53%

602 185

578 209

10%

458 329

MAY

779 25

50%

SLIDE 9

WHAT WE DO DURING LOCKDOWN ?

DEVELOPING NEW SALE CHANNELS NEW OPPORTUNITY ENTERPRISE SEGMENT ONLINE PLATFORM POP-UP STORE

SLIDE 10

DEVELOPING NEW SALE CHANNELS : ONLINE PLATFORM

SHOP ONLINE BNN.in.th CHAT & SHOP

SLIDE 11

DEVELOPING NEW SALE CHANNELS : BRICK AND MORTAR STORE

POP-UP STORE DRIVE - THRU

SLIDE 12

NEW OPPORTUNITY ENTERPRISE SEGMENT

SLIDE 13

THAILAND’S E-COMMERCE GROWTH DURING COVID-19 PANDEMIC

Desktops Computers

10%

Printer memory modules

+ 1,403%

Tablets

+ 451%

Commuter Accessories

+ 66%

Monitors

+ 103% + 91%

Gadgets

+ 38%

Laptop

+ 37%

Streaming Media Players

+ 35%

Mobile Accessories

+ 29%

Of COM7 sale over Top Growing categories

ที่มา : www.everydaymarketing.co

SLIDE 14

e-commerce

SLIDE 15

BNN.in.th I e-Commerce Milestone

2015 - 2019 Bananastore.com Q3 : 2015 Banana IT at Lazada Q2 : 2017 Banana IT at SHOPEE Q1 : 2020 Banana IT at JD Central Q3 : 2020 Studio7 at Lazada Q2 : 2019 Go Live BNN.IN.TH

SLIDE 16

0M 1M 2M 3M 5M

0M 240M 480M 720M 960M Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 Q2/20

Revenue Unique User

957M 276M 150M 162M 141M 114M 150M 135M 117M 130M 957M 276M 150M 162M 141M 114M 150M 135M 117M 130M

BNN.in.th I Traffic & Revenue

Q1 2018 - Q2 2020

BNN.IN.TH +Web Performance Covid19 Lockdown

Banana store.com

SLIDE 17

BNN.in.th I Activities & Campaign

During Covid-19 Lockdown

SLIDE 18

BNN.in.th I Delivery Campaign

During Covid-19 Lockdown

SLIDE 19

Offline VS Online I Product Mix

Q2 : 2020

Others 1% Watch 3% Desktop 1% Accessories 11% Laptop 12.4 17% Tablet 18% Smartphone 50%

Offline + Online Q2 2020

Watch 3% Desktop 5% Accessories 17% Laptop 26% Tablet 23% Smartphone 26%

Online Only   Q2 2020

SLIDE 20

BNN.in.th I Web visits compare with competitive web

Q1 2019 - Q2 2020 Average by quarter *unique user = Web visit

Q3 Trend

Source : iPrice Insight/SimilarWebs

SLIDE 21

BNN.in.th I e-Commerce Warehouse

SLIDE 22

BNN.in.th I New Website

Coming Soon 2021

Site Speed Easy Pick & Pay in store Mobile Friendly Offer Best Promotions Smart Suggestion Easy Checkout Smart Search Stock Notification Consumer Behaviour Tracking

SLIDE 23



SLIDE 24

Apple Financial Report Q3 2020 (April - June)

Published July 30, 2020



+2% +31% +22% +17%

SLIDE 25

MacBook Air

New Product Launch

During Covid-19 Lock down

SLIDE 26

New Product Launch

During Covid-19 Lock down

SLIDE 27

Power. Moves.

MacBook Pro

New Product Launch

During Covid-19 Lock down

SLIDE 28

New Product Launch

During Covid-19 Lock down

SLIDE 29

iPhone in COM7

X  8  8Plus

29% 71%

2017-2018 XR  Xs  Xs Max

38% 62%

2018-2019 11  11Pro  11Pro Max  SE

13% 87%

Q2 2020 11  11Pro  11Pro Max

19% 81%

2019-2020

N N -

SLIDE 30

SLIDE 31

69 POS

27 POS

Impact Radius

6 POS

60% 30% 10%

Revenue Contribution

Central BKK BKK & Vicinity Upcountry

SLIDE 32

J u l 1 2 3 4 5 6 7 8 9 1 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 3 3 1 A u g 1 2 3 4 5 6 7 8 9 1

Store Traffic

Apple Retail Opens July 31, 2020

Central BKK BKK & Vicinity Upcountry

SLIDE 33

Weekly Sales Trend 2020

Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

Covid-19  LOCK

Central BKK BKK & Vicinity Upcountry

Apple Retail Opens

SLIDE 34

SLIDE 35

North

15 Shop

Northeast

15 Shop

East

22 Shop

West

15 Shop

South

16 Shop

Central

9 Shop

BMA

31 Shop

Type of Mall Shops Big C 45 Tesco Lotus 61 Robinson 11 Local Mall 6 Total 123

True Shops by Com7

SLIDE 36

Recovery

Re-opened in minor provinces Represented 62% of total shops.

Resumed

90% of total shops were re-opened.

Fully operated

All shops were opened.

25 Apr 2020 17 May 2020 1 May 2020

Opened +11 (76 Shops) Opened +38 (114 Shops) Opened +9 (123 Shops)

Start

Closed all shops in BMA 30% of total shops.

On-going

In major provinces 40% of total shops.

Crisis

Included minor provinces 50% of total shops.

22 Mar 2020 31 Mar 2020 3 Apr 2020

Closed 38 Shops Closed +12 (50 Shops) Closed +8 (58 Shops)

Timeline of Covid-19 impact

65 Shops Never close

SLIDE 37

New Normal : Ways to Move Forward

Telesales

Telesales over 120K.calls/ month to customers in order to up sell/cross sell and offer value-added services

Social media

Live via Facebook page to promote products and services

Pop-up shops

Opened pop-up shops in front

f the stores and supermarket

SLIDE 38 Entrepreneurial activities differ substantially

Device YoY -10% True Online YoY + 0 % Postpay YoY - 30 %

Service transaction YoY - 15%

Keys Performance SSSG

Q2 2020

SLIDE 39

A True partnership is a win-win

Leverage broadband business to next level Shop expansion up to 20 shops by yearend 5G network with potential mobile subscribers and handsets Customer satisfaction with service excellence

SLIDE 40

STORE EXPANSION PLANS

787

2019

+160

2020 TARGET WE GO 2020

900+

SLIDE 41

Thank You.