MAY 18 RELEASE 1 TRENDING Jul17 - Dec17 (sample=30,098 diaries) - - PowerPoint PPT Presentation

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MAY 18 RELEASE 1 TRENDING Jul17 - Dec17 (sample=30,098 diaries) - - PowerPoint PPT Presentation

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BRC RAM MAY 18 RELEASE 1 TRENDING Jul17 - Dec17 (sample=30,098 diaries) Oct17 - Mar18 (sample=30,162 diaries) 2 BRC RAM - VITAL SIGNS BRC RAM AT A GLANCE... Random selection Methodology Metro-skewed sample

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BRC RAM™ – MAY ‘18 RELEASE

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TRENDING…

Oct’17-Mar’18 (sample=30,162 diaries) Jul’17-Dec’17 (sample=30,098 diaries)

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BRC RAM™ - VITAL SIGNS

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Small areas Starting points Households Main respondents

BRC RAM™ AT A GLANCE...

Metro Metro-skewed sample

60%

Urban

20%

Rural

20%

Metro

41%

Urban

28%

Rural

31%

Province Area type Gender Age Race Random selection Methodology Placement interview 7-day diary Re-weighted to population Weighting variables Annual universe update

IHS population estimates

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REPRESENTATIVE SAMPLE…

30,000 households per annum

BRC RAM™ sample: representative of the South African population on a National and Provincial level

300,000 households per annum

Sample that would be required to be representative of all small areas in South Africa

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Population (Age 15+):

39,5 million

BRC RAM™ – VITAL SIGNS…

Source: BRC RAM Oct’17-Mar’18 (n=30,162)

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Consistent area split (sample frame)

BRC RAM™ – VITAL SIGNS…

60%

Urban Rural

20% 20%

Metro Stations included 6 months sample:

An additional 8 community stations can be reported as they have a sample greater than 40.

2016 2017 2018

39 39 39 274 264 267

Commercial and PBS stations Community stations

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SLIDE 8

BRC RAM™ – VITAL SIGNS…

15,067

Random selection, household flooding

30,162

Households Individuals Oct’17-Mar’18 sample

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SCRUTINY & WEIGHTING

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THE FOUR GATES…

SAMPLE GATE STABILITY GATE

✓ ✓

STATION CHANGE GATE WEIGHTING GATE

✓ ✓

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REVIEW, EXAMINE, REFINE…

Queries Weighting review Sampling review

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THE METRO SAMPLE… 60%

Urban Rural

20% 20%

Metro

41% 28% 31%

Sample Frame: Population:

Source: BRC RAM Oct’17-Mar’18 (n=30,162)

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WEIGHTING…

Average weighting efficiency OCT’16- MAR’17 JAN’17- JUN’17 APR’17- SEP’17 JUL’17- DEC’17 Oct’17- Mar’18

87% 89% 88% 88% 87%

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KEY SOUNDBITES

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69 31 68 32 72 28 90 10

Total Mon-Fri Sat Sun

90% weekly reach = 35.5 million listeners listening anytime in the week 72% daily reach (Mon-Fri) = 28.3 million listeners on an average weekday

Jul'17-Dec'17

70 30 68 32 72 28 91 9

Total Mon-Fri Sat Sun

91% weekly reach = 35.8 million listeners listening anytime in the week 72% daily reach (Mon-Fri) = 28.6 million listeners on an average weekday

Oct'17-Mar'18

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

RADIO REACH is …

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… EVERYWHERE!

92% =

9.2m

86% =

4.2m

95% =

7.2m

93% =

3.5m

92% =

2.7m

93% =

4.4m

76% =

660k

85% =

2.3m

83% =

1.7m

Source: BRC RAM™ Oct'17-Mar'18 (n=30,162)

GP MP LP NW NC WC EC FS KZN

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SLIDE 17

LONG LISTENING…

3h06 3h30 3h42 3h48 3h54 3h54 4h06 4h36 4h36 3h06 3h54 4h12 W 2h18 2h48 3h24 3h48

English Afrikaans Setswana Tsonga Sepedi Zulu Xhosa Sesotho Venda Ndebele Swati

2h36 3h30 3h36 3h36 3h48 3h48 3h54 3h54 3h54 4h12 4h12

Total:

3h42

I W C B

GP MP LP NW NC WC EC FS KZN Source: BRC RAM™ Oct'17-Mar'18 (n=30,162)

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HEAVY LISTENING…

Heavy Medium Light

(0.25-10 hours pw) (10.25-20 hours pw) (>20 hours pw)

47%

27%

26%

Source: BRC RAM™ Oct'17-Mar'18 (n=27,565), filtered on radio listeners

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LOYAL LISTENERS…

52% 58% 59% 63% 65% 65% 66% 69% 85% 60% 60% 68%

Zulu Afrikaans English Xhosa Setswana Sesotho Ndebele Swati Tsonga Sepedi Venda

59% 59% 60% 60% 60% 61% 68% 70% 74% 75% 87%

Total:

63%

listen to only one station % % %

GP MP LP NW NC WC EC FS KZN Source: BRC RAM™ Oct'17-Mar'18 (n=22,488), filtered on radio listeners excl. small base stations <n=40

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DEVICE captures HOW…

TV Radio Vehicle radio Cell phone Computer

73% 3% 12% 36% 25%

Source: BRC RAM™ Oct'17-Mar'18 (n=30,162)

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LOCATION captures WHERE…

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

87% 31% 10% 5%

Source: BRC RAM™ Oct'17-Mar'18 (n=30,162)

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PROGRAMME INSIGHTS

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NEW INSIGHTS…

THE INSTRUMENT (placement survey) MAIN RESPONDENTS PROGRAMME INSIGHTS

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PROGRAMME INSIGHTS...

“Which of the following types of broadcast/topics do you normally listen to on the radio?”

News Current affairs Music Financial market Competitions Sports Weather Traffic Religious Phone-in Celebrity Soapies Advice

“And which do you listen to

most often?”

General radio preference,

not asked of a specific station Can provide insight into general preferences of key demographics

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36 20 8 10 7 6 6 4 2 1

Most often

84 81 53 53 50 47 44 42 36 32 29 26 21

Listen to LISTEN TO/MOST OFTEN…

% %

Music News Phone-in Religious Soapies Current affairs Advice Celebrity Weather Sports Traffic Compe- titions Financial market

Source: BRC RAM™ Oct'17-Mar'18, Main Respondents

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SEM’S IN BRC RAM BROAD PROFILES

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78 15 6 Area Rural Urban Metro

SEM 1 – RADIO LISTENERS

Population: 3.1 million (9%)

Province 73 56 15 10 2 74 53 14 12 2 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18 Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

6 31 19 2 23 7 6 6 GP KZN EC WC LP MP NW FS NC %

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65 19 16 Area Rural Urban Metro

SEM 2 – RADIO LISTENERS

Population: 4.8 million (13%)

% 11 25 19 3 19 9 8 5 1 GP KZN EC WC LP MP NW FS NC

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

79 49 18 11 2 79 49 19 12 2 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Province

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57 24 18 Area Rural Urban Metro

SEM 3 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

10 26 20 5 13 9 10 4 3 GP KZN EC WC LP MP NW FS NC Province 78 48 20 15 2 79 45 19 16 3 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 5.1 million (14%)

%

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32 35 33 Area Rural Urban Metro

SEM 4 – RADIO LISTENERS

%

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

19 24 12 9 10 9 9 6 2 GP KZN EC WC LP MP NW FS NC Province 80 47 20 14 4 80 45 19 17 3 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 4.0 million (11%)

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17 34 49 Area Rural Urban Metro

SEM 5 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

25 19 12 13 7 11 7 5 2 GP KZN EC WC LP MP NW FS NC Province 83 43 23 14 3 83 40 25 14 2 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 4.1 million (12%)

%

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9 35 56 Area Rural Urban Metro

SEM 6 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

32 19 10 16 6 8 4 4 2 GP KZN EC WC LP MP NW FS NC Province 85 40 25 13 3 84 37 24 14 3 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 3.6 million (10%)

%

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5 31 64 Area Rural Urban Metro

SEM 7 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

43 12 7 16 5 4 6 5 2 GP KZN EC WC LP MP NW FS NC Province 86 36 30 13 3 85 34 30 13 3 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 3.5 million (10%)

%

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4 32 63 Area Rural Urban Metro

SEM 8 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

47 11 4 19 4 5 3 4 2 GP KZN EC WC LP MP NW FS NC Province 83 32 39 11 4 83 32 41 11 4 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 2.8 million (8%)

%

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3 27 71 Area Rural Urban Metro

SEM 9 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

45 14 2 23 3 4 2 4 3 GP KZN EC WC LP MP NW FS NC Province 81 23 49 11 4 81 22 52 13 4 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

Population: 2.2 million (6%)

%

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1 20 79 Area Rural Urban Metro

SEM 10 – RADIO LISTENERS

Source: BRC RAM™ Population/Area/Province: Oct'17-Mar'18 (National: n=30,162) Source: BRC RAM™ Devices: Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162)

46 9 8 24 1 4 3 4 1 GP KZN EC WC LP MP NW FS NC Province

Population: 2.6 million (7%)

% 84 17 62 8 5 80 17 65 9 7 Radio Cellphone Vehicle radio TV Computer Devices

Jul'17-Dec'17 Oct'17-Mar'18

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Ukhozi Umhlobo Wenene Metro FM Lesedi FM Thobela FM

18 23 18 12 7 7 7 5 2 1 16 26 16 11 8 6 7 6 3 1

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

11 19 20 14 11 9 8 5 3 1 13 18 19 14 11 9 7 5 2 1 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 11 18 21 14 13 10 7 4 1 11 18 21 14 14 10 7 3 1 1 3 6 7 10 13 16 17 14 8 7 2 6 8 9 13 16 16 14 9 7 6 12 13 15 15 14 14 7 3 1 8 12 11 15 14 13 14 9 3 1

37
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Motsweding FM Gagasi RSG Ikwekwezi Ligwalagwala

8 22 23 11 12 11 7 4 1 1 6 19 21 14 16 10 6 5 1 1

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

9 16 18 12 14 9 11 7 3 1 8 15 22 14 11 9 10 7 3 1 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 5 14 19 17 12 12 11 5 2 2 7 16 19 17 11 15 7 4 2 2 1 2 4 5 9 8 12 18 17 25 1 1 7 5 12 9 10 10 20 24 7 12 14 15 16 16 8 8 3 1 5 12 10 15 21 14 10 8 4 2

38
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947 Munghana Lonene Phalaphala East Coast Radio Jacaranda FM

2 3 3 6 5 5 10 18 19 29 4 3 5 5 5 6 8 12 17 36

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

2 2 3 3 6 11 20 20 35 1 1 2 3 3 6 10 16 19 40 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 23 22 14 9 10 7 8 4 2 2 23 20 14 8 12 6 9 5 2 1 17 21 17 11 13 9 5 5 1 1 14 18 21 17 11 8 5 4 2 4 7 7 8 13 9 16 9 14 12 3 7 5 9 13 10 10 11 20 12

39
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KFM Kaya Heart FM 5FM YFM

2 5 6 9 14 12 19 16 9 8 3 5 5 8 15 15 18 14 8 9

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

1 1 4 6 13 15 13 17 14 17 1 1 5 9 13 11 14 14 17 15 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 1 3 3 5 11 14 18 19 12 12 1 4 4 7 10 14 16 16 15 13 2 4 5 11 22 21 17 17 2 3 8 12 17 23 17 17 3 3 4 4 5 11 14 19 37 4 3 5 5 6 10 11 17 38

40
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Algoa FM Good Hope 702 Radio 2000 Capricorn

22 12 15 8 3 12 14 6 8 14 17 17 7 7 13 11 10 4

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

1 4 11 7 16 12 6 8 4 31 3 10 5 7 17 18 7 4 3 27 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 1 2 4 8 15 20 18 19 11 3 4 11 16 18 18 19 10 1 1 1 3 4 5 10 11 25 40 1 1 2 2 6 11 9 24 42 2 5 11 8 16 10 12 14 9 14 2 5 10 9 10 10 9 17 7 22

41
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Smile OFM Lotus FM Vuma trufm

9 18 38 16 9 4 3 2 1 13 17 32 12 10 6 7 1 2

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

1 3 2 5 6 25 57 2 2 5 4 6 21 60 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 1 4 3 3 2 4 12 15 18 37 1 4 2 4 2 7 13 14 19 35 2 16 10 12 17 19 25 2 16 2 21 27 14 18 4 10 12 18 14 15 17 1 5 4 7 10 18 15 13 14 10 5 2 6

42
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SAfm North West FM CapeTalk Power

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Commercial and PBS

1 1 10 4 15 11 17 14 26 1 3 4 11 4 8 12 8 20 29 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 5 13 15 22 11 6 16 11 13 19 18 19 5 4 12 9 1 11 8 28 52 2 1 2 9 7 29 50 1 2 5 19 7 10 18 19 5 14 2 4 8 16 8 12 13 15 7 14

43
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Jozi Vukani Kasie Unitra (UCR-FM) Eden

4 11 6 14 36 17 11 1 10 8 4 25 27 15 11

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Community

2 4 6 8 14 19 21 19 5 1 5 5 13 15 18 20 16 6 1 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 11 39 22 17 5 3 2 1 7 30 31 16 6 3 6 1 4 3 13 13 19 23 18 4 3 1 3 2 13 11 12 24 24 5 4 19 27 29 17 3 3 1 2 13 36 34 10 4 2

44
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Radio Tygerberg Thetha Radio Zibonele Mkhondo CCFM

1 4 5 6 13 27 25 20 2 5 11 9 13 28 21 11

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Community

2 2 4 4 14 22 20 16 17 3 2 6 9 15 15 24 13 13 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 1 11 22 28 22 12 2 2 2 9 14 36 12 13 11 3 3 11 12 21 27 16 8 3 1 10 17 21 22 20 6 2 1 13 26 23 20 7 7 3 5 14 35 11 14 6 8 7

45
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Forte Voice of the Cape Bok Radio Voice of Tembisa Valley

15 14 44 10 2 10 1 4

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Community

6 28 36 17 10 2 1 1 6 22 42 10 15 3 2 1 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 4 5 20 13 30 28 1 1 3 5 10 7 22 26 26 1 2 2 10 2 16 68 1 3 4 12 8 12 58 2 13 12 17 9 15 18 12 1 2 1 8 8 9 13 23 20 14 3

46
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Mahikeng Izwi LoMzansi Hindvani Soshanguve Nongoma

20 32 35 4 3 6 43 42 7 2 2 4

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Community

3 7 26 32 13 4 5 3 8 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 7 6 24 19 19 19 4 2 1 15 13 15 17 19 16 3 1 1 18 7 7 13 19 21 14 12 2 8 20 20 28 10 6 9 2 12 8 34 29 4 8 2 8 16 27 36

47
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Emalahleni Star FM Radio Pulpit/ Kansel Newcastle Heartbeat

15 7 28 21 23 3 3 9 6 28 22 25 10

Station profile (%) 1 2 3 4 5 6 7 8 9 10

STATION PROFILE BY SEM

Community

4 8 21 15 14 12 11 5 9 Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098), Oct'17-Mar'18 (National: n=30,162), axes vary; ranked on avg. daily cume 15 2 36 19 5 7 16 24 4 23 12 14 14 8 1 1 2 3 11 19 25 35 1 1 3 2 17 24 27 24 2 12 20 25 19 13 5 6

48
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DEVICE & LOCATION

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22 16 29 18 15 16 23 27 23 31 13 12 12 14 16 13 8 16 14 20

Station listening by DEVICE

Commercial and PBS

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

3 1 3 2 2 2 3 3 4 3 83 79 75 82 68 79 83 81 79 80 Ukhozi Umhlobo Wenene Metro FM Lesedi FM Thobela FM Motsweding FM Gagasi RSG Ikwekwezi Ligwalagwala 38 40 37 32 51 36 43 20 36 37

TV Radio Vehicle radio Cell phone Computer 50

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57 18 20 38 51 32 38 32 44 32 9 15 18 5 12 7 11 6 10 14

Station listening by DEVICE

Commercial and PBS

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

4 4 3 2 5 1 5 3 5 5 71 73 72 77 68 78 77 86 69 67 947 Munghana Lonene Phalaphala East Coast Radio Jacaranda FM KFM Kaya Heart FM 5FM YFM 23 50 53 28 26 21 34 21 33 55

TV Radio Vehicle radio Cell phone Computer 51

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SLIDE 52

22 35 56 33 24 65 33 24 17 18 5 7 6 11 26 2 11 4 2 16

Station listening by DEVICE

Commercial and PBS

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

2 5 4 4 2 1 1 77 71 70 74 60 55 74 88 83 55 Algoa FM Good Hope 702 Radio 2000 Capricorn Smile OFM Lotus FM Vuma trufm 17 25 19 29 57 8 18 9 39 59

TV Radio Vehicle radio Cell phone Computer 52

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SLIDE 53

42 10 61 30 11 3 4 5

Station listening by DEVICE

Commercial and PBS

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

3 2 6 67 80 70 74 SAfm North West FM CapeTalk Power 28 43 8 33

TV Radio Vehicle radio Cell phone Computer 53

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SLIDE 54

25 18 21 22 10 19 6 14 14 27 16 14 8 11 2 3 3 6 5 4 3 2 2 1 1 1 2 6 80 61 80 69 91 88 78 67 67 81 Jozi Vukani Kasie Unitra (UCR-FM) Eden Radio Tygerberg Thetha Radio Zibonele Mkhondo CCFM 41 60 45 57 13 18 26 51 64 20

Station listening by DEVICE

Community

TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

54
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14 25 37 9 12 23 11 17 3 8 8 6 2 9 4 7 12 1 2 2 1 2 5 1 6 2 5 67 90 82 76 88 82 69 88 85 79 Forte Voice of the Cape Bok Radio Voice of Tembisa Valley Mahikeng Izwi LoMzansi Hindvani Soshanguve Nongoma 64 12 5 29 35 45 56 14 25 54

Station listening by DEVICE

Community

TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

55
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SLIDE 56

27 9 25 25 19 15 22 20 14 2 2 4 64 68 84 82 87 Emalahleni Star Radio Pulpit/Kansel Newcastle Heartbeat 67 30 5 42 10

Station listening by DEVICE

Community

TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

56
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SLIDE 57

8 9 11 9 7 6 7 10 10 6

Station listening by LOCATION

Commercial and PBS 97 98 92 97 97 95 97 91 94 95 Ukhozi Umhlobo Wenene Metro FM Lesedi FM Thobela FM Motsweding FM Gagasi RSG Ikwekwezi Ligwalagwala 6 5 4 4 4 4 7 5 3 4 29 22 36 22 23 23 30 29 30 37

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

57
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16 7 7 7 14 13 17 14 16 13

Station listening by LOCATION

Commercial and PBS 78 97 98 87 81 86 88 91 85 90 947 Munghana Lonene Phalaphala East Coast Radio Jacaranda FM KFM Kaya Heart FM 5FM YFM 5 4 4 6 6 6 5 7 5 9 63 29 25 42 57 36 45 37 50 44

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

58
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SLIDE 59

10 13 16 11 7 7 22 5 6 10

Station listening by LOCATION

Commercial and PBS 89 82 76 93 97 57 81 93 96 94 Algoa FM Good Hope 702 Radio 2000 Capricorn Smile OFM Lotus FM Vuma trufm 1 5 3 2 5 2 4 3 12 7 22 39 56 36 35 68 39 24 25 23

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

59
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SLIDE 60

10 7 7 8

Station listening by LOCATION

Commercial and PBS 85 98 77 92 SAfm North West FM CapeTalk Power 2 1 1 2 43 27 62 34

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

60
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SLIDE 61

11 9 9 7 8 6 2 7 9 7

Station listening by LOCATION

Community 96 97 94 98 92 96 97 94 92 88 Jozi Vukani Kasie Unitra (UCR-FM) Eden Radio Tygerberg Thetha Radio Zibonele Mkhondo CCFM 4 9 12 8 3 1 2 2 9 2 33 18 29 25 12 20 10 15 34 31

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

61
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SLIDE 62

12 7 4 4 19 7 14 1 5 2

Station listening by LOCATION

Community 94 95 85 97 92 100 96 94 98 96 Forte Voice of the Cape Bok Radio Voice of Tembisa Valley Mahikeng Izwi LoMzansi Hindvani Soshanguve Nongoma 11 4 1 7 3 1 2 2 22 28 39 15 17 33 27 16 12 27

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

62
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SLIDE 63

12 2 10 8 4

Station listening by LOCATION

Community 94 98 99 100 89 Emalahleni Star Radio Pulpit/Kansel Newcastle Heartbeat 5 8 2 29 13 26 32 21

Vehicle Work/University/ College Restaurant/Shopping centre/ Airport Home

Source: BRC RAM™ Oct'17-Mar'18 (National: n=30,162) Stations ranked on avg. daily audience (Mon-Sun)

63
slide-64
SLIDE 64

THE PROVINCES

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SLIDE 65

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Eastern Cape: n=3,872)

68 32 67 33 75 25 93 7 Listening

  • Avg. per day

3h54

Total Mon-Fri Sat Sun

Eastern Cape

78 40 19 13 1

Device

97 24 8 6

Location

65
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SLIDE 66

69 5 3 2 3 3 2 2 2 69 5 3 3 2 2 2 2 2 1 Umhlobo Wenene Algoa FM Ukhozi Metro FM Unitra (UCR-FM) Vukani RSG trufm Forte Inkonjane %

Jul-Dec Oct-Mar

EASTERN CAPE - SHARE

Share of Listening

(% of 7.2b listening minutes a week)

Share of Audience

(% of 4.4m listeners who listen in a week)

53 7 5 4 4 4 3 3 2 54 7 5 4 4 4 3 3 2 1 Umhlobo Wenene Algoa FM Metro FM Vukani Ukhozi Unitra (UCR-FM) Forte trufm RSG Inkonjane %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 3,726); Oct'17-Mar'18 (n=3,872)

66
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SLIDE 67

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Free State: n=1,415)

65 35 61 39 67 33 83 17 Listening

  • Avg. per day

4h36

Total Mon-Fri Sat Sun

Free State

82 38 23 17 3

Device

98 28 12 7

Location

67
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SLIDE 68

68 6 4 2 2 2 3 2 1 65 4 4 3 3 2 2 2 1 1 Lesedi FM RSG OFM Radio Rosestad Mosupatsela Metro FM Motheo Radio 2000 Ukhozi Motsweding FM %

Jul-Dec Oct-Mar

FREE STATE - SHARE

Share of Listening

(% of 3.3b listening minutes a week)

Share of Audience

(% of 1.7m listeners who listen in a week)

57 5 4 5 3 2 2 3 2 2 54 5 5 4 3 2 2 2 2 1 Lesedi FM Metro FM OFM RSG Ukhozi Motsweding FM Mosupatsela Motheo Radio Rosestad Umhlobo Wenene %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 1,433); Oct'17-Mar'18 (n=1,415)

68
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SLIDE 69

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Gauteng: n=10,575)

72 28 69 31 73 27 92 8 Listening

  • Avg. per day

3h06

Total Mon-Fri Sat Sun

Gauteng

82 37 38 12 5

Device

93 45 15 6

Location

69
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SLIDE 70

14 13 12 6 6 6 5 5 5 3 15 12 11 6 6 6 5 5 4 3 Metro FM Ukhozi Lesedi FM Thobela FM Motsweding FM 947 Jozi Jacaranda FM Kaya Ikwekwezi %

Jul-Dec Oct-Mar

GAUTENG - SHARE

Share of Listening

(% of 11.9b listening minutes a week)

Share of Audience

(% of 9.2m listeners who listen in a week)

17 11 10 6 6 5 5 4 4 4 17 11 10 7 6 5 5 5 4 4 Metro FM Ukhozi Lesedi FM 947 Kaya Motsweding FM Jacaranda FM Thobela FM Jozi YFM %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 10,560); Oct'17-Mar'18 (n=10,575)

70
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SLIDE 71

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (KwaZulu-Natal: n=4,687)

72 28 73 27 74 26 95 5 Listening

  • Avg. per day

3h48

Total Mon-Fri Sat Sun

86 40 26 11 3

Device

97 33 8 7

Location

KwaZulu-Natal

71
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SLIDE 72

59 14 7 3 2 1 1 2 1 1 61 14 7 3 2 1 1 1 1 1 Ukhozi Gagasi East Coast Radio Metro FM Vuma Umhlobo Wenene Lotus FM Nongoma Izwi LoMzansi Hindvani %

Jul-Dec Oct-Mar

KWAZULU-NATAL - SHARE

Share of Listening

(% of 11.5b listening minutes a week)

Share of Audience

(% of 7.2m listeners who listen in a week)

47 17 11 5 2 1 1 1 1 47 17 10 5 2 2 2 1 1 1 Ukhozi Gagasi East Coast Radio Metro FM Vuma Lotus FM Umhlobo Wenene Izwi LoMzansi 5FM Newcastle %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 4,684); Oct'17-Mar'18 (n=4,687)

72
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SLIDE 73

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Limpopo: n=2,133)

71 29 69 31 74 26 93 7 Listening

  • Avg. per day

3h54

Total Mon-Fri Sat Sun

69 56 18 20 3

Device

99 26 7 5

Location

Limpopo

73
slide-74
SLIDE 74

52 19 11 4 2 1 1 1 50 22 11 4 1 1 1 Thobela FM Phalaphala Munghana Lonene Capricorn Motsweding FM Jacaranda FM Metro FM Ikwekwezi Radio 2000 5FM %

Jul-Dec Oct-Mar

LIMPOPO - SHARE

Share of Listening

(% of 5.8b listening minutes a week)

Share of Audience

(% of 3.5m listeners who listen in a week)

48 17 10 5 2 2 1 1 1 47 20 11 5 2 2 1 1 Thobela FM Phalaphala Munghana Lonene Capricorn Metro FM Motsweding FM Jacaranda FM Ikwekwezi Radio 2000 5FM %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 2,109); Oct'17-Mar'18 (n=2,133)

74
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SLIDE 75

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Mpumalanga: n=1,388)

73 27 70 30 74 26 92 8 Listening

  • Avg. per day

4h06

Total Mon-Fri Sat Sun

79 44 34 19 4

Device

96 42 9 5

Location

Mpumalanga

75
slide-76
SLIDE 76

32 21 13 5 5 4 2 4 1 31 23 12 7 6 4 3 3 2 1 Ligwalagwala Ikwekwezi Ukhozi Munghana Lonene Thobela FM Metro FM Jacaranda FM Mkhondo Emalahleni Lesedi FM %

Jul-Dec Oct-Mar

MPUMALANGA - SHARE

Share of Listening

(% of 4.6b listening minutes a week)

Share of Audience

(% of 2.7m listeners who listen in a week)

27 17 15 6 5 3 5 2 2 27 20 14 6 5 5 4 2 2 2 Ligwalagwala Ikwekwezi Ukhozi Metro FM Thobela FM Munghana Lonene Mkhondo Jacaranda FM Emalahleni Lesedi FM %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 1,440); Oct'17-Mar'18 (n=1,388)

76
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SLIDE 77

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (North West: n=1,242)

65 35 61 39 63 37 85 15 Listening

  • Avg. per day

3h42

Total Mon-Fri Sat Sun

82 37 19 14 3

Device

97 27 7 4

Location

North West

77
slide-78
SLIDE 78

49 7 5 4 2 3 3 1 2 51 9 4 3 3 3 3 2 1 1 Motsweding FM Lesedi FM Mahikeng North West FM Metro FM RSG Star Thobela FM OFM Jacaranda FM %

Jul-Dec Oct-Mar

NORTH WEST - SHARE

Share of Listening

(% of 3.5b listening minutes a week)

Share of Audience

(% of 2.3m listeners who listen in a week)

42 8 6 7 3 2 3 2 1 43 8 5 5 4 3 3 2 2 1 Motsweding FM Lesedi FM Metro FM North West FM Mahikeng Star RSG Thobela FM Jacaranda FM Umhlobo Wenene %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 1,212); Oct'17-Mar'18 (n=1,242)

78
slide-79
SLIDE 79

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Northern Cape: n=571)

57 43 56 44 60 40 76 24 Listening

  • Avg. per day

4h36

Total Mon-Fri Sat Sun

67 41 22 30 3

Device

95 29 10 12

Location

Northern Cape

79
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SLIDE 80

37 26 7 9 2 3 1 5 43 21 6 4 4 4 2 1 1 RSG Motsweding FM OFM Kurara Umhlobo Wenene Lesedi FM Metro FM KFM Radio 2000 Algoa FM %

Jul-Dec Oct-Mar

NORTHERN CAPE - SHARE

Share of Listening

(% of 1.3b listening minutes a week)

Share of Audience

(% of 660k listeners who listen in a week)

30 28 11 2 7 3 1 5 33 22 7 6 5 4 3 2 1 1 RSG Motsweding FM Kurara Umhlobo Wenene OFM Lesedi FM Metro FM KFM Good Hope SAfm %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n=560); Oct'17-Mar'18 (n=571)

80
slide-81
SLIDE 81

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM™ Oct'17-Mar'18 (Western Cape: n=4,279)

65 35 65 35 72 28 86 14 Listening

  • Avg. per day

3h30

Total Mon-Fri Sat Sun

85 27 32 7 2

Device

92 37 13 5

Location

Western Cape

81
slide-82
SLIDE 82

29 14 10 9 6 4 3 2 3 2 30 13 11 8 6 3 3 3 2 2 Umhlobo Wenene Heart FM KFM RSG Good Hope Radio Zibonele Metro FM Eden Voice of the Cape Smile %

Jul-Dec Oct-Mar

WESTERN CAPE - SHARE

Share of Listening

(% of 6.0b listening minutes a week)

Share of Audience

(% of 4.2m listeners who listen in a week)

23 11 12 8 8 4 4 3 2 3 22 12 12 8 7 4 4 3 3 3 Umhlobo Wenene KFM Heart FM Good Hope RSG Metro FM Radio Zibonele Smile Eden Radio Tygerberg %

Jul-Dec Oct-Mar Source: BRC RAM™ Jul'17-Dec'17 (n= 4,374); Oct'17-Mar'18 (n=4,279)

82
slide-83
SLIDE 83

SIGNIFICANCE CALCULATOR

JUL'17-DEC'17 OCT'17-MAR'18

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SLIDE 84

USING THE BRC RAM SIGNIFICANCE CALCULATOR

84

Go to the BRC website: www.brcsa.org.za On the Menu, hover with your mouse over the Radio Research and click on the BRC RAM Significance Calculator On the top left hand side of the screen, choose the tab called “Significance Test” 1. 2. 3. Look under the most recent BRC RAM surveys and choose the 2 Survey Periods you want to compare

  • eg. Survey Period 1: Jul’17-Dec’17

& Survey Period 2: Oct’17-Mar’18

4.

▪ Choose the Sample Size, n=30 098 ▪ Choose the Population Size, n=39 473 ▪ Choose your Station Listeners from your report in ‘000s, e.g. 702 has 471

For Survey Period 1: Jul’17-Dec’17

▪ Choose the Sample Size, n=30 162 ▪ Choose the Population Size, n=39 473 ▪ Choose your Station Listeners from your report in ‘000s, e.g. 702 has 469

For Survey Period 2: Oct’17-Mar’18

5.1 5.2

6.

▪ Input the Sample Size, Population Size and your Station Listeners for Period 1 ▪ Input the Sample Size, Population Size and your Station Listeners for Period 2 ▪ Press Enter

Follow the instructions and:

▪ “The change in listenership is Not Significant at the 95% confidence level” OR ▪ “The change in listenership is Significantly Lower at the 95% confidence level” OR ▪ “The change in listenership is Significantly Higher at the 95% confidence level”

Look under Results for the Output:

How do I know if the results for my Station Listenership had significantly increased

  • r decreased from Jul’17-Dec’17 to Oct’17-Mar’18?
slide-85
SLIDE 85

KEY STATION MEASURES (THE CURRENCY)

JUL'17-DEC'17 OCT'17-MAR'18

slide-86
SLIDE 86
  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Ukhozi 5,138 5,173 7,274 7,304 Umhlobo Wenene 4,032 4,015 5,506 5,571 Metro FM 2,366 2,392 4,120 4,189 Lesedi FM 2,159 2,100 3,119 3,077 Thobela FM 2,109 2,078 2,789 2,771 Motsweding FM 1,564 1,619 2,363 2,464 Gagasi 1,066 1,104 1,680 1,758 RSG 951 980 1,273 1,339 Ikwekwezi 798 849 1,109 1,188 Ligwalagwala 790 810 1,105 1,146

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

KEY STATION MEASURES

Commercial and PBS

86
slide-87
SLIDE 87

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Ukhozi 3h00 3h00 Umhlobo Wenene 3h12 3h12 Metro FM 1h42 1h42 Lesedi FM 3h06 3h06 Thobela FM 3h24 3h24 Motsweding FM 2h48 2h48 Gagasi 2h12 2h06 RSG 3h06 3h00 Ikwekwezi 3h00 3h00 Ligwalagwala 3h12 3h06

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

54 58 29 54 79 54 35 54 51 56 54 57 29 52 77 52 36 47 47 58

87
slide-88
SLIDE 88

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

947 662 704 958 1,055 Munghana Lonene 648 679 861 914 Phalaphala 607 668 802 901 East Coast Radio 664 653 1,084 1,033 Jacaranda FM 600 620 913 954 KFM 499 524 711 787 Kaya 549 520 953 899 Heart FM 543 515 745 716 5FM 415 382 702 645 YFM 334 362 581 610

88
slide-89
SLIDE 89

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

947 1h42 1h36 Munghana Lonene 3h24 3h24 Phalaphala 3h36 3h42 East Coast Radio 1h48 1h48 Jacaranda FM 2h00 2h00 KFM 2h12 2h00 Kaya 1h24 1h24 Heart FM 2h48 2h42 5FM 1h24 1h24 YFM 1h24 1h30

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

36 75 84 53 40 43 17 48 31 26 39 77 87 51 38 43 19 49 31 29

89
slide-90
SLIDE 90

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Algoa FM 336 324 513 514 Good Hope 299 301 473 490 702 284 288 471 469 Radio 2000 223 240 429 442 Capricorn 169 170 258 262 Smile 120 142 169 192 OFM 129 128 188 186 Lotus FM 117 123 171 187 Vuma 104 112 173 188 trufm 117 96 220 184

90
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SLIDE 91

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Algoa FM 1h42 1h54 Good Hope 1h54 1h42 702 1h24 1h30 Radio 2000 1h30 1h36 Capricorn 2h18 2h24 Smile 1h36 1h36 OFM 3h12 3h18 Lotus FM 1h48 1h42 Vuma 2h18 2h24 trufm 1h36 1h36

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

56 42 25 14 48 56 49 51 9 4 51 37 25 22 52 59 40 53 11 3

91
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SLIDE 92

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162) * Caution: small base size, provided for indicative purposes only

  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

SAfm 117 86 230 189 North West FM 119 81 230 169 CapeTalk 59 66 80 90 Power 53 61 97 107 Classic*

  • 50

55 Rise*

  • 42

64 LM Radio*

  • 27

33 X-K FM 107.9*

  • 1

2

92
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SLIDE 93

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Safm 1h06 1h00 North West FM 1h42 1h36 CapeTalk 1h48 2h00 Power 1h36 1h36

KEY STATION MEASURES

Commercial and PBS

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

30 18 38 15 20 20 43 10

93
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SLIDE 94

KEY STATION MEASURES

Community

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Jozi 355 384 582 629 Vukani 148 137 276 270 Kasie 176 128 277 207 Unitra (UCR-FM) 150 124 275 241 Eden 82 120 128 172 Radio Tygerberg 104 108 167 166 Thetha 111 105 181 177 Radio Zibonele 115 104 231 230 Mkhondo 130 98 197 151 CCFM 91 96 139 148

94
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SLIDE 95

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Jozi 2h18 2h18 Vukani 1h36 1h30 Kasie 1h24 1h24 Unitra (UCR-FM) 1h36 1h42 Eden 2h00 2h18 Radio Tygerberg 1h54 1h48 Thetha 3h00 2h24 Radio Zibonele 2h06 1h48 Mkhondo 2h18 1h54 CCFM 1h54 1h48

KEY STATION MEASURES

Community

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

39 7 5 5 41 37 45 22 20 38 34 5 9 7 44 41 45 17 30 38

95
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SLIDE 96

KEY STATION MEASURES

Community

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Forte 112 91 224 180 Voice of the Cape 98 87 125 116 Bok Radio 82 83 114 117 Voice of Tembisa 66 77 113 129 Valley 75 109 Mahikeng 71 122 Izwi LoMzansi 86 71 136 109 Hindvani 47 70 63 96 Soshanguve 73 69 94 89 Nongoma 82 63 121 90

96
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SLIDE 97

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Forte 1h36 1h24 Voice of the Cape 2h54 2h42 Bok Radio 1h42 1h30 Voice of Tembisa 1h48 1h42 Valley 2h36 Mahikeng 2h30 Izwi LoMzansi 2h06 2h18 Hindvani 2h24 1h54 Soshanguve 4h06 4h12 Nongoma 3h24 3h24

KEY STATION MEASURES

Community

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

9 53 68 35 24 41 70 17 9 48 61 36 22 34 20 56 62 23

97
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SLIDE 98

KEY STATION MEASURES

Community

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162)

  • Avg. daily cume

(Mon-Sun) (‘000s) One week cume (‘000s)

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Emalahleni 61 94 Star 57 58 86 87 Radio Pulpit/Kansel 72 56 115 86 Newcastle 56 100 Heartbeat 37 52 58 71

98
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SLIDE 99

Exclusive listeners (%)

  • Avg. hrs p.d

Jul'17-Dec'17 Oct'17-Mar'18 Jul'17-Dec'17 Oct'17-Mar'18

Emalahleni 2h12 Star 2h36 2h24 Radio Pulpit/Kansel 1h48 1h30 Newcastle 1h36 Heartbeat 2h48 3h54

KEY STATION MEASURES

Community

Source: BRC RAM™ Jul'17-Dec'17 (National: n=30,098) and Oct'17-Mar'18 (National: n=30,162); ranked on Avg. daily cume

38 18 29 28 30 16 18 41

99
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SLIDE 100

STATION DASHBOARDS

OCT’16-MAR’17 OCT'17-MAR'18

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SLIDE 101

STATION DASHBOARDS

702 5FM 947 Algoa FM CapeTalk Capricorn East Coast Radio Gagasi Good Hope Heart FM Ikwekwezi Jacaranda FM Kaya KFM Lesedi FM Ligwalawala Lotus FM Metro FM Motsweding FM Munghana Lonene North West FM OFM Phalaphala Power Radio 2000 RSG SAfm Smile Thobela FM trufm Ukhozi Umhlobo Wenene Vuma YFM Bok Radio CCFM Eden Forte Hindvani Izwi Lethemba Izwi LoMzansi Jozi Kasie Kofifi Link Mahikeng Mkhondo Nkqubela Radio 786 Radio Rosestad Radio Tygerberg Radio Zibonele Soshanguve Thetha Unitra (UCR-FM) Valley Voice of Tembisa Voice of the Cape Vukani Commercial and PBS Stations Community Stations

BRC RAM Station Detail Oct'17-Mar'18

101
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SLIDE 102

TRENDING: OCT ‘16 -MAR ‘17/ JAN–JUN ‘17/ APR- SEP ’17/ JUL’17-DEC’17 / OCT’17-MAR’18

Key Measures (Total audience) sample= 30 162 Station listeners (one week cume) sample= 403 Gender % Age % Race % Exclusive % Male 57 15-24 years 8 Black 38 Listeners 25 Female 43 25-34 years 23 White 41 35-49 years 35 Indian or Asian 14 50+ years 34 Coloured 7 Area % Language (Top 2) % SEM % Province % Metro 93 English 48 SEM 1
  • Eastern Cape
  • Urban
5 Afrikaans 14 SEM 2 1 Free State
  • Rural
2 SEM 3 1 Gauteng 96 SEM 4 2 KwaZulu-Natal
  • SEM 5
2 Limpopo 1 Device % Location % SEM 6 6 Mpumalanga
  • Radio
70 Home 76 SEM 7 11 North West 2 Vehicle radio 56 Vehicle 56 SEM 8 9 Northern Cape
  • Cell phone
19 Work/Uni 16 SEM 9 24 Western Cape 1 TV 6 Other 3 SEM 10 42 Computer 5 Source: BRC RAM Oct'17-Mar'18 Axes may vary between stations and measures Note: All percentages do not add to 100% due to rounding off 10 20 30 40 50 60 70 80 90 100 0am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm Radio listening by 1/4 hour ('000s) Mon-Fri Sat-Sun

STATION DASHBOARD

Contents 448 471 471 469 Jan-Jun Apr-Sep Jul-Dec Oct-Mar 1 week cume ('000s) 291 286 290 302 Jan-Jun Apr-Sep Jul-Dec Oct-Mar
  • Avg. daily audience Mon-Fri ('000s)
279 279 284 288 Jan-Jun Apr-Sep Jul-Dec Oct-Mar
  • Avg. daily audience Mon-Sun ('000s)
102
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SLIDE 103

SEE YOU AGAIN IN AUGUST 2018!