Borrow it, edit it, rework it ! Introduction Whats the mashup? - - PowerPoint PPT Presentation

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Oct 07, 2023 139 likes •236 views

Borrow it, edit it, rework it ! Introduction Whats the mashup? Mashup is everywhere! The mashupers play with popular culture and It is creating a new audiovisual work by remixing, images that speak to everyone. going back, transforming

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Borrow it, edit it, rework it !

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What’s the mashup?

It is creating a new audiovisual work by remixing, going back, transforming images, replicas and sounds extracted from movies and videos that already exist. Mashup developers are able to recycle everything, but they particularly like to rework hyper-media objects and pop icons to pay tribute to them or to give them new – and sometimes subversive – meanings. The general public often associates the term "mashup" with fun and playful videos. People are less familiar with those that turn out to be also demanding audiovisual creations which really revolutionize cinematographic language.

Mashup is everywhere!

The mashupers play with popular culture and images that speak to everyone. Its practice is planetary, has no borders and is accessible to all. Are you curious to see Darth Vader suing Cary Grant, or David Bowie turning into Bela Lugosi? The Mashup makes it all possible! More and more mashup film makers are raising their voices all over the world. Mashup creativity comes with a huge popular success! You want an evidence ? The most seen French film in the world (30 million views) last year is a mashup: Hell's club, directed by Antonio Maria Da Silva.

Introduction

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Initiated at the Forum des Images in 2011, the festival keeps expanding and enriching itself through new proposals which highlight the fusion between cinema and internet. The main objective of the festival is to bring together cinema and digital-lovers to better understand these creations which now share the silver screen. Of course, the festival also sets itself the

bjective to create vocations!

Le MashUp Film Festival

The fusion of cinema and internet A participative, transmedia and digital festival

Why is the MashUp Film Festival called “participative” ? We involve the public by setting up creative competitions and real time exchange with stakeholders. Diverse places and structures participate in the organization of the

festival. This eclectic approach to audiovisual

creation Contemporary is possible because of a cultural, ideological and aesthetic diversity. Why “transmedia” ? Beyond the projections in theaters, the MashUp Film Festival offers the public this opportunity to enjoy the culture of hybridization online, on the internet, and through live through concerts, dance performances or still VJing.

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Edition 2017

The 2017 edition was sponsored by

Michel Hazanavicius

105

projected film

(short and feature films, thematic programming, focus filmmakers …)

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cultural places

(multimedia libraries, digital art centers, cinemas...) in France and abroad! The Max Linder Panorama and the Majestic Bastille in Paris, the Mélies in Lille, the Palace in Metz, The TNB of Rennes, Videodrome 2 in Marseille...

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events organized

Projections, participatory conferences, round table, creative workshops, concert, VJing show...

2716

spectators

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“The rendez-vous of the best audiovisual

copied-and-paste.” Le Monde

Press review

“Ultra-sex, DJs, delusions: the Mashup Film Festival takes its flight.” Les Inrocks "Mashup: when the movie-puzzle becomes an artwork." Le Parisien

"A young but already popular artistic approach.” Le JDD

“A f.” T.

"Collage, cutting, editing ... You’ll feel like a child again." Trois Couleurs

“Mashup Film Festival : un mois de cinéphilie.” MAZE

“Mashup is much better than a prank !” L’OBS

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Partnership 2017

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Edition 2018

The "Mashup Generation" projection of the 2017 edition bringing together children and parents was a real success! That is why in 2018, beyond our geek-moviegoers, more Young Public Programs will enable children to (re) discover the universe of mashup in hilarity!

An edition made for the whole family! An even more international edition

In 2018, we wish to enlarge this world map of the MFF 2017, especially in the United States and Asia.

Edition boasting the patronage

f great directors

Projections combining mashup and short films will take place, in partnership with CinéTek, founded by award-winning directors Cédric Klapisch, Pascale Ferran and Laurent Cantet. Their international recognition will benefit young filmmakers from the "Numeric Nouvelle Vague" selected through calls to creation.

A universal theme

The MashUp Film Festival offers you this year a dreamlike program around the theme "Dreams, diversions and utopias". Japan will also be honoured by the Documentary and Series selections.

From March 15 until April 15

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Infos pratiques

https://www.facebook.com/MashupFilmFest/ http://mashup-film-festival.com/ https://twitter.com/encyclomashup The Mashup Film Festival is organized by the association "Mashup Cinema" which aim is to raise awareness and diffuse audiovisual mashup works, seen as borrowing from cinema and pop art in the digital age. Contact Coordinators Barbara Bodineau barbarab@mashupcinema.com Marion Luna marionl@mashupcinema.com Artistic director Julien Lahmi https://www.instagram.com/mashup_film_festival/