Board Meeting July 24, 2014 Speakers Network John Von Eschen, Mike - - PowerPoint PPT Presentation

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Nov 28, 2023 412 likes •572 views

Board Meeting July 24, 2014 Speakers Network John Von Eschen, Mike Downey, Marcy Carper, Joan Biblehausen, Cathie Perrault, Dawn Cronin, Mary Magnuson, Kevin Spading From July 1, 2013 to June 30, 2014, the Speakers Network

SLIDE 1

 Board Meeting  July 24, 2014

SLIDE 2

Speaker’s Network

John Von Eschen, Mike Downey, Marcy Carper, Joan Biblehausen, Cathie Perrault, Dawn Cronin, Mary Magnuson, Kevin Spading



From July 1, 2013 to June 30, 2014, the Speaker’s Network conducted 30 presentati ntations ns for c communi nity ty members

rs. This

included John’s efforts to speak at 14 of the Twin Cities area Hi- Rise housing apartments serving elderly and disabled residents.

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They were 22 Event nts including community health fairs, recovery events, and professional conferences

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13 More presentat ntatio ions ns were for other professionals, including treatment center staff, jail administrators and clients, counseling students

SLIDE 3

The NPGA Website and Social Media efforts

 Continued to expand website content and

update look.

 Website visitors at July 1, 2013 were 1787.

Over the course of the year visits averaged about 1750 per month, with a high of 3133 in January 2014 and 2531 in March 2014.

 The percent of new visitors per month

averaged 84%.

SLIDE 4

 Twitter is an online newsfeed, easily accessed

by mobile users, and used to share short announcements and links to other resources.

 Bill Stein handles NPGA’s social media

providing links and “tweets” from various sources and at the request of CP.

 In FY 13-14 Twitter growth had been fairly

slow, but jumped this year from 116 followers in July 13 to 260 in July 14, a 44% increase.

SLIDE 5

 “Likes/followers” at July 2013 = 46  At June 2014 =72  Facebook should be performing better and

we are looking at how to build that audience.

SLIDE 6

Aware reness ness Month March 2014

OLSON

Media Relations Campaign sent

200 flash drives to influential media personalities and contacts to share the media materials

Advertising space on billboards

promoting the 1-800-HOPE Helpline Number

SLIDE 7

 Majority of coverage referenced both the

Northstar Problem Gambling website and the helpline.

 Coverage included a mix of print, online,

broadcast and radio.

 Strong response from broadcast resulted in 4

televised interviews with Don Feeney.

SLIDE 8

 The WCCO general awareness campaign ran

for 12 months.

 Included “takeover” pages of the WCCO

website with multiple click through ads

 Also on air ads using the Olson prepared PSA

content from the previous year

 A “Day at the Fair” presence at the State Fair  Extra online advertising purchased through

MIGA during Awareness Month

 Drove people to our website and the helpline

SLIDE 9

July 2013

50,000

100,000 150,000 200,000 250,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

WCCO O Delive vered d Impressio ions ns Through ugh wcco.

.com

com

March ch 2014

SLIDE 10

1,000 1,500 2,000 2,500 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

WCCO Online Campaign “Clicks” July 2013 March 2014

SLIDE 11

 5800 Newsletters 3x in FY 13-14  Monthly email newsletter to 1800

SLIDE 12

 Proposal from Don Feeney to DHS resulted in

the first ever stakeholder summit, co- sponsored by Northstar and DHS. The purpose, expand the number of stakeholders involved in this issue. Build new relationships, and gain some consensus on critical issues affecting the state.

 Outcome provided some base information to

inform future projects from NPGA, DHS/Advisory Committee, TX providers and

ther interested stakeholders.

SLIDE 13

 Finalized and launched on March 15, 2014 to

run through December 31, 2015.

SLIDE 14

 Following Summit, formed planning

committee and engaged Board to develop new Strategic Plan

SLIDE 15