BITTERMENS BITTERS: AN INTRODUCTION CONFIDENTIAL & PROPRIETARY
About Bittermens • Bittermens was the first independent producer of cocktail bitters to be licensed after the end of prohibition – Currently the third largest producer of cocktail bitters in the USA, growing over 300% per year – All products made by hand in Brooklyn, NY – Based on classic techniques of high-alcohol maceration using bitter herb bases and high- quality botanicals – Classified as non-beverage alcohol suitable for sale in grocery and on-premises CONFIDENTIAL & PROPRIETARY
The Company • Founded by Avery and Janet Glasser in 2007 • Exclusively family-owned with no outside shareholders • In development since 2007; profitable since mid-2010 • Launched independent spirits brand (Bittermens Spirits, Inc.) to produce craft beverage alcohol products in 2011 CONFIDENTIAL & PROPRIETARY
Company Milestones • 2007: Incorporated with the goal of producing cocktail bitters for domestic sale • 2009: Received federal approval to start producing; partnered with German producer to accelerate time to market • 2010: Terminated relationship with German producer and relaunched as an independent brand based in Somerville, MA producing ~400 bottles/month mid-year, up to 2000 bottles/ month by year-end • Q1 2011: Relocated to Brooklyn, NY; built kitchen and production facility producing ~2500 bottles/month • Q2 2011: Producing ~3000 bottles/month; Tales of the Cocktail Sponsor (New Orleans) • Q4 2011 Producing ~3500 bottles/month; Opened EU and ASEAN distribution hubs • 2012 (current): Producing ~6500 bottles/month CONFIDENTIAL & PROPRIETARY
American Treasure Award 2012 Bittermens – Winner of an American Treasure Award 2012 MADE: In America is a not-for-profit educational organization based in Washington, D.C. The group's mission is to foster a business climate conducive to the free exchange of ideas and information for the purpose of revitalizing and sustaining the competitiveness of American commerce and industry in a global economy. The organization's annual American Treasures Awards are the culmination of a deliberative year-long search to identify and honor America's best. The award was created to heighten public awareness of American made products and a showcase the companies and individuals who create them. Previous award winners include the Old Van Winkle Distillery, Quady Winery Benton’s Smokey Mountain Hams. CONFIDENTIAL & PROPRIETARY
Key Product Characteristics • Registered with the Federal Government as non-beverage alcohol products (e.g., vanilla extract) suitable for sale in grocery stores in every state and shippable directly to consumers • The majority of herbs/oils used are either certified organic or wild-harvested • Non-beverage alcohol products are not sweetened and use no artificial flavors or colors CONFIDENTIAL & PROPRIETARY
Production Capacity • Currently able to produce up to 8000 bottles/ month • Present facilities can allow expansion up to 15,000 bottles/month CONFIDENTIAL & PROPRIETARY
Domestic Distribution Available through local distributors in key states. LTL/UPS distribution from Bittermens in any state without local coverage. Information as of 8/12 CONFIDENTIAL & PROPRIETARY
Availability (International Distribution) • Canada • Mexico • Europe : Distribution hubs in the UK, Spain, France and fulfillment in all EU nations • Australia & New Zealand • Singapore • Malaysia • Hong Kong • Macau • China (Shanghai) CONFIDENTIAL & PROPRIETARY
Product Line • Currently offer 8 products: – 5 cocktail bitters – 1 cream citrate (sour) – 2 shrub tinctures • All packaged in 4 ounce (118 ml) cobalt blue bottles with pipette tops and tamper- evident seals • 4-6 drops = 1 dash • Most cocktails use 4-12 drops CONFIDENTIAL & PROPRIETARY
Xocolatl Mole Bitters Hopped Grapefruit Bitters • Our first bitters, created in • Grapefruit and full-cone 2007 Palisades hops • A combination of • Amazing with blanco chocolate, cinnamon and tequila and gin – try it in a spice Gin and Tonic • Perfect with dark spirits – great in a Manhattan CONFIDENTIAL & PROPRIETARY
‘Elemakule Tiki Bitters – Allspice, cinnamon, clove and citrus flavors come together to bring a little flavor of the islands to a cocktail. Works great in toddies, in tea and mulled wine or cider as well as tiki drinks (of course)! Boston “Bittahs” – Orange, lemon, lime and grapefruit combine with chamomile and other aromatic herbs and spices. Works well with vodka, gin and scotch as well as effervescent cocktails made with soda water or champagne. Burlesque Bitters – Bitter and tart, these bitters have the primary flavors of hibiscus and açai berry, supported with long pepper, rosehips and violets. CONFIDENTIAL & PROPRIETARY
Orange Cream Citrate – Bright orange flavors that capture summer in a bottle. A hint of vanilla gives a cream soda-like flavor and texture Hellfire Habanero Shrub – A hot sauce designed for cocktails. Habanero peppers are balanced with red wine vinegar, bay leaves and elderberries. Orchard Street Celery Shrub – Briny flavors of old New York. Celery, artichoke and apple cider vinegar become a perfect addition to Bloody Marys, Martinis and drinks with tequila. CONFIDENTIAL & PROPRIETARY
Key Press Bittermens has been featured in a number of major media publications including The New York Times , The Wall Street Journal, Food & Wine, Bon Appetit, Imbibe, Details, Time Out New York, Edible Manhattan, Edible Brooklyn, the Village Voice, Huffington Post, Gizmodo, Drinks International , and on NPR and the Heritage Radio Network. CONFIDENTIAL & PROPRIETARY
Testimonials “The Glassers have made Bittermens their passion and livelihood producing everything from shrubs to liqueurs…Well- established on the bitters scene, Bittermens shouldn’t worry too much about competition, especially considering their flavor specialization…” (eater.com) “Bittermens was among the first to blaze the artisan bitters trail.” (Edible Brooklyn) CONFIDENTIAL & PROPRIETARY
Contact Bittermens, Inc. 18 Bridge Street #3D Brooklyn, NY 11201 646 810-9564 info@bittermens.com CONFIDENTIAL & PROPRIETARY
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