BITTERMENS BITTERS: AN INTRODUCTION CONFIDENTIAL & PROPRIETARY - - PowerPoint PPT Presentation

CONFIDENTIAL & PROPRIETARY

BITTERMENS BITTERS:

AN INTRODUCTION

CONFIDENTIAL & PROPRIETARY

About Bittermens

• Bittermens was the first independent

producer of cocktail bitters to be licensed after the end of prohibition

– Currently the third largest producer of cocktail bitters in the USA, growing over 300% per year – All products made by hand in Brooklyn, NY – Based on classic techniques of high-alcohol maceration using bitter herb bases and high- quality botanicals – Classified as non-beverage alcohol suitable for sale in grocery and on-premises

CONFIDENTIAL & PROPRIETARY

The Company

• Founded by Avery and Janet Glasser in

2007

• Exclusively family-owned with no outside

shareholders

• In development since 2007; profitable

since mid-2010

• Launched independent spirits brand

(Bittermens Spirits, Inc.) to produce craft beverage alcohol products in 2011

CONFIDENTIAL & PROPRIETARY

Company Milestones

• 2007: Incorporated with the goal of producing cocktail bitters

for domestic sale

• 2009: Received federal approval to start producing; partnered

with German producer to accelerate time to market

• 2010: Terminated relationship with German producer and

relaunched as an independent brand based in Somerville, MA producing ~400 bottles/month mid-year, up to 2000 bottles/ month by year-end

• Q1 2011: Relocated to Brooklyn, NY; built kitchen and

production facility producing ~2500 bottles/month

• Q2 2011: Producing ~3000 bottles/month; Tales of the

Cocktail Sponsor (New Orleans)

• Q4 2011 Producing ~3500 bottles/month; Opened EU and

ASEAN distribution hubs

• 2012 (current): Producing ~6500 bottles/month

CONFIDENTIAL & PROPRIETARY

American Treasure Award 2012

Bittermens – Winner of an American Treasure Award 2012

MADE: In America is a not-for-profit educational organization based in Washington, D.C. The group's mission is to foster a business climate conducive to the free exchange of ideas and information for the purpose of revitalizing and sustaining the competitiveness of American commerce and industry in a global economy. The organization's annual American Treasures Awards are the culmination

• f a deliberative year-long search to identify and honor America's best. The

award was created to heighten public awareness of American made products and a showcase the companies and individuals who create them. Previous award winners include the Old Van Winkle Distillery, Quady Winery Benton’s Smokey Mountain Hams.

CONFIDENTIAL & PROPRIETARY

Key Product Characteristics

• Registered with the Federal Government as

non-beverage alcohol products (e.g., vanilla extract) suitable for sale in grocery stores in every state and shippable directly to consumers

• The majority of herbs/oils used are either

certified organic or wild-harvested

• Non-beverage alcohol products are not

sweetened and use no artificial flavors or colors

CONFIDENTIAL & PROPRIETARY

Production Capacity

• Currently able to produce up to 8000

bottles/ month

• Present facilities can allow expansion up

to 15,000 bottles/month

CONFIDENTIAL & PROPRIETARY

Domestic Distribution

Available through local distributors in key states. LTL/UPS distribution from Bittermens in any state without local coverage. Information as of 8/12

CONFIDENTIAL & PROPRIETARY

Availability (International Distribution)

• Canada
• Mexico
• Europe: Distribution hubs in the UK, Spain, France and

fulfillment in all EU nations

• Australia & New Zealand
• Singapore
• Malaysia
• Hong Kong
• Macau
• China (Shanghai)

CONFIDENTIAL & PROPRIETARY

Product Line

• Currently offer 8 products:

– 5 cocktail bitters – 1 cream citrate (sour) – 2 shrub tinctures

• All packaged in 4 ounce (118 ml)

cobalt blue bottles with pipette tops and tamper- evident seals

• 4-6 drops = 1 dash • Most cocktails use 4-12 drops

CONFIDENTIAL & PROPRIETARY

Xocolatl Mole Bitters

• Our first bitters, created in

2007

• A combination of

chocolate, cinnamon and spice

• Perfect with dark spirits –

great in a Manhattan Hopped Grapefruit Bitters

• Grapefruit and full-cone

Palisades hops

• Amazing with blanco

tequila and gin – try it in a Gin and Tonic

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‘Elemakule Tiki Bitters – Allspice, cinnamon, clove and citrus flavors come together to bring a little flavor of the islands to a cocktail. Works great in toddies, in tea and mulled wine or cider as well as tiki drinks (of course)! Boston “Bittahs” – Orange, lemon, lime and grapefruit combine with chamomile and other aromatic herbs and spices. Works well with vodka, gin and scotch as well as effervescent cocktails made with soda water or champagne. Burlesque Bitters – Bitter and tart, these bitters have the primary flavors of hibiscus and açai berry, supported with long pepper, rosehips and violets.

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Orange Cream Citrate – Bright orange flavors that capture summer in a bottle. A hint of vanilla gives a cream soda-like flavor and texture Hellfire Habanero Shrub – A hot sauce designed for cocktails. Habanero peppers are balanced with red wine vinegar, bay leaves and elderberries. Orchard Street Celery Shrub – Briny flavors

• f old New York. Celery, artichoke and apple

cider vinegar become a perfect addition to Bloody Marys, Martinis and drinks with tequila.

CONFIDENTIAL & PROPRIETARY

Key Press

Bittermens has been featured in a number of major media publications including The New York Times, The Wall Street Journal, Food & Wine, Bon Appetit, Imbibe, Details, Time Out New York, Edible Manhattan, Edible Brooklyn, the Village Voice, Huffington Post, Gizmodo, Drinks International, and on NPR and the Heritage Radio Network.

CONFIDENTIAL & PROPRIETARY

Testimonials

“The Glassers have made Bittermens their passion and livelihood producing everything from shrubs to liqueurs…Well- established on the bitters scene, Bittermens shouldn’t worry too much about competition, especially considering their flavor specialization…” (eater.com) “Bittermens was among the first to blaze the artisan bitters trail.” (Edible Brooklyn)

CONFIDENTIAL & PROPRIETARY

Contact

Bittermens, Inc. 18 Bridge Street #3D Brooklyn, NY 11201 646 810-9564 info@bittermens.com