Big Data for the smaller organisation TFMA 2015 Terry Hogan - - PowerPoint PPT Presentation

TFM&A 2015 - Big Data for the smaller organisation

Big Data for the smaller organisation

TFMA 2015 Terry Hogan Golden Orb

TFM&A 2015 - Big Data for the smaller organisation

What is “Big Data”?

45,000,000,000,000,000,000

• bytes of consumer internet traffic per month

80% of data created in the past 12 months

TFM&A 2015 - Big Data for the smaller organisation

What is the relevance of Big Data to smaller businesses?

• New analytical capabilities

– Much is open source

• New sources of data

– Many free to use

• Real-time data/analysis

– Adaptive websites

• Reduced cost of entry

– Low-cost, cloud-based tools

TFM&A 2015 - Big Data for the smaller organisation

Big Data - why bother?

• Because it’s there!

– Better insight – Better customer service – Improved profitability – New revenue streams – Competitive action

TFM&A 2015 - Big Data for the smaller organisation

Getting started with Big Data

Start small

TFM&A 2015 - Big Data for the smaller organisation

Getting started with Big Data

Stand on the shoulders of giants

TFM&A 2015 - Big Data for the smaller organisation

Getting started with Big Data

Visualise

TFM&A 2015 - Big Data for the smaller organisation

Getting started with Big Data

Join Big with Small

TFM&A 2015 - Big Data for the smaller organisation

Getting started with Big Data

Think Big Data!

TFM&A 2015 - Big Data for the smaller organisation

Tools and resources to get started with Big Data

• Platform

– Google Cloud Platform – Amazon Web Services

• Language

– Python, R – Google Apps Script

• Visualisation

– Python/R built-in visualisation – Google Fusion Tables/Google Sheets – Tableau

TFM&A 2015 - Big Data for the smaller organisation

Tools and resources to get started with Big Data

• Platform

– Google Cloud Platform – Amazon Web Services

• Language

– Python, R – Google Apps Script

• Visualisation

– Python/R built-in visualisation – Google Fusion Tables/Google Sheets – Tableau

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TFM&A 2015 - Big Data for the smaller organisation

Tools and resources to get started with Big Data

• Platform

– Google Cloud Platform – Amazon Web Services

• Language

– Python, R – Google Apps Script

• Visualisation

– Python/R built-in visualisation – Google Fusion Tables/Google Sheets – Tableau

TFM&A 2015 - Big Data for the smaller organisation

Tools and resources to get started with Big Data

• Public tools and data sources

– Google

• Correlate, BigQuery, Custom Search, Prediction
• Public data explorer, shared fusion tables

– Amazon

• Elastic Map Reduce / Hive

– Open Government Licence

• Learning resources

– Coursera – Roshan data mining videos

TFM&A 2015 - Big Data for the smaller organisation

Tools and resources to get started with Big Data

• Public tools and data sources

– Google

• Correlate, BigQuery, Custom Search, Prediction
• Public data explorer, shared fusion tables

– Amazon

• Elastic Map Reduce / Hive

– Open Government Licence

• Learning resources

– Coursera – Roshan data mining videos

TFM&A 2015 - Big Data for the smaller organisation

Tools and resources to get started with Big Data

• Public tools and data sources

– Google

• Correlate, BigQuery, Custom Search, Prediction
• Public data explorer, shared fusion tables

– Amazon

• Elastic Map Reduce / Hive

– Open Government Licence

• Learning resources

– Coursera – Roshan data mining videos

TFM&A 2015 - Big Data for the smaller organisation

Thank You

Terry Hogan www.golden-orb.ltd.uk

@GoldenOrbLtd