Bicester Healthy New Town Programme 33 Agenda Item 9. Promoting Population Health and Wellbeing through Healthy Place making Dr Rosie Rowe, Bicester HNT Programme Director
Growing Bicester: a place based approach 34
Individual behaviour change approaches I’ve been told to move around more, lose 35 weight, quit smoking and eat the carrot!
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Healthy Place Making requires a whole systems approach 37
Bicester Healthy New Town Partnership 38
Programme Objectives Two key priorities: • To increase the number of children and adults who are physically active and a healthy weight. 39 • To reduce the number of people who feel socially isolated or lonely in order to improve their mental wellbeing
Programme Work Streams 1. Bicester’s built environment - making best use of the built environment to encourage healthy living 2. Community Activation – enabling local people to live healthier lives, with the support of local community groups, families and schools, and employers 40 3. Health and care services - delivering new models of care that are focused on prevention and care closer to home which minimise hospital based care
Built Environment – creating policy that supports healthy living Transformation of relations between built environment and health professionals Outcomes: 41 • Stronger policy framework to support health promoting environments (work underway) • Better working between built environment and health professionals • Bringing together built form and community development
Built Environment - creating an enabling environment The built environment is supporting healthier lifestyles Outcomes: • Built environment acting as a nudge to be active • Digital innovation addressing social isolation 42 • Innovation around air quality
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Neighbourhood Health Routes ‘Bicester’s Blue Line’ • Built environment nudge to make walking part of daily routines • This project delivers marked routes that are safe and accessible • Developed with community engagement • Supported by ‘Health Walk’ programme 44 • There is no cost to participation • Suitable for a wide range of ages, at any time of the day
Built Environment - creating an enabling environment On the Bicester West HR, the daily average footfall prior to installation of the Health Route was 557 people: this increased to 708.- a 27% increase 45 • The social media reach of messaging about the installation of the routes was in excess of 50,000 people. • The Facebook post pictured reached over 17,000 people (with 140 ‘likes’ in the first 8 hours, and over 60 comments.
Community Activation - delivery • Local stakeholders working together to design and deliver the programme in their organisations • Health and wellbeing are being promoted in businesses, schools, and voluntary sector • Targeting the population to change behaviour at ‘Trigger Events’: - retirement/moving house/starting school/nursery 46
Community Activation: working with businesses • Working with SMEs and micro businesses • Mental health training 47 • Being active in the workplace • Healthy Eating • Networking walks
Health care remodelling New models of care enabled through use of technology are being developed and tested with Bicester acting as a ‘demonstrator site’ Outcomes: • Improved health and wellbeing: working with the third sector and social media e.g. social prescribing 48 • Development of sustainable and enhanced primary care fit to meet the needs of the growing population • Testing new ways of delivering care e.g. diabetes management
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Implications for Integrated Care Systems - Partnership beyond NHS providers: third sector/Local government (District and County Councils) which have • Systems for meaningful public engagement • Responsibility for promotion of health and wellbeing 53 • Responsibility for community development • Good links with the voluntary sector • Planning lead responsibility for a healthy built environment • Strong local accountability • Intelligence into local residents’ needs - Need to think beyond medical model and work with partners to address social factors to promote health and wellbeing as well as prevent illness - Engagement and activation of local people will support self care and build healthier communities
Follow Healthy Bicester 54 rosie.rowe@cherwell-dc.gov.uk
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