BGTW and The New Forest Alastair McKenzie Chair, BGTW (T: - PowerPoint PPT Presentation

BGTW and The New Forest Alastair McKenzie Chair, BGTW (T: @alastairmck)

Who are the Guild? The Guild, now in its 58th year, has a membership of around 240 professional travel journalists, editors, photographers, broadcasters, guide book writers, bloggers and influencers. New members have to go through a rigorous vetting procedure to ensure that the Guild has only the best travel media in their field.

Who do they work for?

And...

Other things we do Summer party Site visits Gala Awards Dinner at the Savoy in Nov Member evenings Yearbook launch

So, AGMs...

So, AGMs... Typically around 80 members.

So, AGMs... Typically around 80 members. Typically a week with post-AGM Fam Trips

So, AGMs... Typically around 80 members. Typically a week with post-AGM Fam Trips Past AGMs... 2008 - Malta 2009 - York, UK 2010 - Tenerife, Spain 2011 - Oman 2012 - Boulogne, France 2013 - Zakopane, Poland 2014 - Weimar, Germany 2015 - Milan, Italy 2016 - Tenerife, Spain 2017 - Champagne & Ardenne, France 2018 - New Forest, UK

What did they think of the New Forest?

What did they think of the New Forest? They loved it!

What did they think of the New Forest? Twitter Instagram

So…. Results....

So…. Results....

So…. Results.... Timeline Deliveries represent the total possible number of times someone could have viewed a particular tweet/post. Reach is the number of unique followers who received a timeline delivery of at least one tweet/post regarding a particular hashtag. So, for example, if two tweets are sent by the same person including the same hashtag, then for that hashtag Timeline Deliveries = 2 times Reach.

So…. Results....

So…. Results.... to yesterday

So…. Results.... to yesterday

So…. Results.... to yesterday

And coverage...

And coverage... Antonia Windsor … Chewton Glen

And coverage... Gillian Thornton The People’s Friend (DC Thomson & Co Ltd)

And coverage... Gillian Thornton The People’s Friend (DC Thomson & Co Ltd ) Also 2 x hotel reviews in Silver Travel Advisor

And coverage... Robin McKelvie Sunday Post Travel Robin also has… 1 x feature in The Scotsman 6 x pages in Flybe mag 1 feature in IOW Courier

And coverage... Caroline Mills

And coverage... Adrian Phillips Bradt Travel Guides “The trip made Hilary and me think we should look at reviving our rather long out of print Slow Travel Guide to the New Forest . We're going to explore further with Anthony. So the trip might lead directly to a guidebook to the region, distributed nationally and internationally.”

And LOCAL coverage... Lymington Times also ran a piece using same photo.

So, what’s next?

● Individual (commissioned) trips by agreement ● Themed small group (5 pax) visits for events/launches/awareness ● Blogville Accommodation? ● Expert participation in BGTW events (webinars) ● Member Award sponsorship ● WTM collaboration (speakers)

Thinking caps on... Any Questions?

Thanks for hosting the BGTW... And thanks for listening. Photo: Petra Shepherd