Beta Presentation Visualizing Brand Loyalty The Capstone Experience - PowerPoint PPT Presentation

Mar 02, 2024 •233 likes •326 views

Beta Presentation Visualizing Brand Loyalty The Capstone Experience Team Urban Science Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015 From

Beta Presentation Visualizing Brand Loyalty The Capstone Experience Team Urban Science Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015 From Students… …to Professionals
Project Overview • Visualize brand loyalty for OEM Loyalty Managers through a tablet application  Visualize loyalty/conquest/defector data in a meaningful way  Show KPIs for specific geographic regions  View loyalty information for previous months  Provide a cross-platform application for both Android and iOS  Send monthly notifications for specified markets The Capstone Experience Team Urban Science Beta Presentation 2
System Architecture The Capstone Experience Team Urban Science Beta Presentation 3
Choropleth Map The Capstone Experience Team Urban Science Beta Presentation 4
Bubble Chart The Capstone Experience Team Urban Science Beta Presentation 5
Push Notification Creation The Capstone Experience Team Urban Science Beta Presentation 6
Push Notifications The Capstone Experience Team Urban Science Beta Presentation 7
What’s left to do? • Final video • Code review and documentation • User feedback and review • Testing PHP scripts and client side testing • Edge case testing The Capstone Experience Team Urban Science Beta Presentation 8

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