Beta Presentation Visualizing Brand Loyalty The Capstone Experience - - PowerPoint PPT Presentation

▶

Mar 02, 2024 233 likes •327 views

Beta Presentation Visualizing Brand Loyalty The Capstone Experience Team Urban Science Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015 From

SLIDE 1

From Students… …to Professionals

The Capstone Experience

Beta Presentation

Visualizing Brand Loyalty

Team Urban Science

Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015

SLIDE 2

Project Overview

The Capstone Experience Team Urban Science Beta Presentation 2

Visualize brand loyalty for OEM Loyalty

Managers through a tablet application

Visualize loyalty/conquest/defector data in a

meaningful way

Show KPIs for specific geographic regions
View loyalty information for previous months
Provide a cross-platform application for both

Android and iOS

Send monthly notifications for specified markets

SLIDE 3

System Architecture

The Capstone Experience Team Urban Science Beta Presentation 3

SLIDE 4

Choropleth Map

The Capstone Experience Team Urban Science Beta Presentation 4

SLIDE 5

Bubble Chart

The Capstone Experience Team Urban Science Beta Presentation 5

SLIDE 6

Push Notification Creation

The Capstone Experience Team Urban Science Beta Presentation 6

SLIDE 7

Push Notifications

The Capstone Experience Team Urban Science Beta Presentation 7

SLIDE 8

What’s left to do?

Final video
Code review and documentation
User feedback and review
Testing PHP scripts and client side testing
Edge case testing

The Capstone Experience Team Urban Science Beta Presentation 8