Behind a Citys First Annual Report: City of Borger First document - - PowerPoint PPT Presentation
Behind a Citys First Annual Report: City of Borger First document of its kind for the area City of Borger Created in conjunction with strategic City 2018 Popular organizational changes and brand-new communication efforts Annual
communication efforts
immersive
formats
City leaders envisioned an increase in transparency improving public perception and facilitating community involvement. City’s newly adopted Strategic Vision Plan
Public education increase = Citizen complaint decrease Improve Public Perception: synergizes with City goals
“Use our position as the Panhandle’s industrial leader to become the desired destination of the Panhandle.”
Spring. 2018
Strategic Vision Plan adopted; pillars incorporate “develop Annual City Report.”
Fall . 2018
City Managers reach out to department directors and start creating Word document list of accomplishments.
Nov.2018
Communications Manager hired as part
team ; designing list
into Annual Report begins.
2018 City of Borger Annual Report completed and released following official acceptance by City Council.
Learning Curve Limited Staff Timing
1 2 3
The City of Borger has a population totaling little more than 13k and is part of the Texas Panhandle. Borger is also home to multiple international industrial corporation’s plants. Positive City Council acceptance and praise
High Panhandle area news coverage; low Town Hall meeting attendance
Positive, but limited, engagement.
Content first; design later
Perfectionism can be an enemy
You can do anything, but not everything
Departments > Administration > Public Communications Division
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