BEC World Plc. Presentation At SET s OPPORTUNITY DAY 31 March - - PowerPoint PPT Presentation

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BEC World Plc. Presentation At SET s OPPORTUNITY DAY 31 March 2006 BEC World Plc. Outline Industry Overview 2005 First 2 months of 2006 Financial Highlights Media Industry Overview: Source: Nelsen Media Research TV Advertising

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BEC World Plc.

Presentation At SET’s

OPPORTUNITY DAY

31 March 2006

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BEC World Plc.

Outline Industry Overview 2005 First 2 months of 2006 Financial Highlights

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Media Industry Overview:

Source: Nelsen Media Research

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TV Advertising Expenditure:

10,000 20,000 30,000 40,000 50,000 60,000 1992 '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 Bt m

High Growth Rate – Recovers Fast

Source: Nielsen Media Research

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TV ADEX – Month by Month:

Jan Mar May Jul Sep Nov 2003

1,000

2,000 3,000 4,000 5,000

TV ADEX (2003-5)

2003 2004 2005

Source: Nelsen Media Research

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Media Industry Overview:

Source: Nelsen Media Research

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Media Industry Overview:

Source: Nelsen Media Research

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TV Adex 2005:

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Market Shares 2005:

5 10 15 20 25 30 35 40 45 Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV % Share of adspend Share of viewers

Source: Nielsen Media Research

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Audience Share 1999-2005:

10 20 30 40 50 60 2005 2004 2003 2002 2001 2000 1999 Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 ITV Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 ITV

Source: Nielsen Media Research

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ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY-FEBRUARY 06 VS 05 BAHT MILLIONS MEDIA YTD 06 SOV% YTD 05 SOV% DIFF % Change TV 7,799 59.34 7,216 58.44 583 8.08 RADIO 916 6.97 833 6.75 83 9.96 NEWSPAPERS 2,458 18.70 2,395 19.40 63 2.63 MAGAZINES 882 6.71 844 6.84 38 4.50 CINEMA 180 1.37 191 1.55

(11)
(5.76)

OUTDOOR 765 5.82 731 5.92 34 4.65 TRANSIT 135 1.03 123 1.00 12 9.76 IN STORE 8 0.06 16 0.13

(8)
(50.00)

TOTAL 13,143 100.0 12,347 100.0 796 6.45

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TV ADEX - YTD February

1,000 1,500 2,000 2,500 Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV 2005 2006

Source: Nelsen Media Research

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TOP 10 BRAND GROUP ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 05 000'BAHT BRANDS 2006 2005 1 POND'S FACIAL SKINCARE PRODUCT 190,748 88,201 2 M ENERGY DRINK 112,086 129,152 3 TV DIRECT DIRECT SALES 109,877 74,486 4 DTAC-DPROMPT MOBILE PHONE SYSTEM 104,472 61,611 5 ONE-2-CALL MOBILE PHONE SYSTEM 89,047 84,594 6 OIL OF OLAY FACIAL SKINCARE PRODUCT 80,306 85,853 7 TOYOTA PASSENGER CARS 79,570 13 8 CLINIC ANTI DANDRUFF SHAMPOOS 73,275 29,727 9 SONY TELEVISION 73,049 32,931 10 HONDA MOTORCYCLES 69,919 8,850

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TOP 10 ADVERTISER ESTIMATED ADSPEND YTD JANUARY-FEBRUARY 06 VS 05 000'BAHT ADVERTISER 2006 2005 UNILEVER (THAI) HOLDINGS 616,352 419,850 PROCTER & GAMBLE (THAILAND) 257,901 258,436 TOYOTA MOTOR THAILAND CO.,LTD. 235,288 147,525 ADVANCE INFO SERVICE PCL. 230,194 267,090 TOTAL ACCESS COMMUNICATIONS 184,380 135,341 OSOTSPA (TECK HENG YOO) 181,199 227,548 GMM GRAMMY PUBLIC CO.,LTD. 179,544 179,012 SONY (THAILAND) CO.,LTD. 163,003 130,100 COLGATE-PALMOLIVE(THAILAND)LTD 136,902 66,097 PTT PUBLIC CO.,LTD. 133,473 65,538

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2005 Financial Highlights:

Baht:Million

2005 +/- YoY Ad.Revenue 4,963

Concerts & Shows 1,032 +70%

Oth. Sales Revenue

312 +42% Total Sales Revenue 6,308

0.2%

Net Profit 881

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4Q2005 Highlights:

Baht:Million

4Q05 +/- QoQ +/- YoY Ad.Revenue 1,404 +19% +9% Concerts & Shows 162

19%
25%
Oth. Sales Revenue

115 +45% +4% Total Sales Revenue 1,681 +15% +4% Net Profit 293 +42% +23%

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High Operating Leverage:

As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth.

0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 2.20 2.40 2.60 2.80 3.00

Revenue Profit

Revenue and Profit Growth

(1Q99 is BASE)

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