SLIDE 1
European Architectural Barometer
Our proposal for your company
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European Architectural Barometer 2018
Why the European Architectural Barometer?
- Key trends like BIM, prefab, changes
in DMU, changing role
- f
the architect, and many more are shaping the market. Knowing where, how and when these trends become relevant is key market intelligence input for strategic decision making.
Dynamic market conditions Understanding the architects Comparable insights
- The European Architectural Barometer
follows trends in all 8 countries covered by the research.
- Each
quarter a key trend will be investigated and reported. Results are split on a country level.
- Marketing/market research budgets will
not allow running a dedicated market research for each trend in the market. The European Architectural Barometer will provide you with need to know information against relatively low costs.
- The European Architectural Barometer is
a co-makership between our clients and
- USP. Together we decide which trends
to investigate.
- The
way architects are getting information is changing rapidly. Digitalization, the changing DMU and the way how they
- rientate
is changing. This trend makes pull marketing much more important. In order to do pull marketing, it’s vital to know your target group
- The European Architectural Barometer
provides key information
- n
how architects orientate themselves, how digital they are, BIM usage, prefab and much more. Information which is vital for a good marketing strategy and essential for internal discussions.
- Trends and themes will be repeated in
1,2
- r
3 year intervals. This way, trendlines and predictions can be made.
- A lot of information can be found on
building volumes
- r
the construction industry as a whole, however specific information on the architectural market is hard to find. The European Architectural Barometer provides just that.
- It is always hard to compare different
types of research with different types of
- methodology. Especially if you want to
have a country by country
- comparison. Trends will not be the
same or develop at the same rate in the different countries
- The European Architectural Barometer
is conducted in 8 countries with the same methodology and questionnaire (small local differences aside and in the native language) making the results highly comparable.
- Not only the trends can be compared
country by country, but also the
- rderbook & turnover developments
from architects. This information is highly valuable to asses market conditions and sales feedback.
- The report has, when relevant, also a
European perspective, but always with results split per country as well.