European Architectural Barometer Our proposal for your company
Why the European Architectural Barometer? Understanding the architects Dynamic market conditions Comparable insights • • The way architects are getting It is always hard to compare different • Key trends like BIM, prefab , changes information is changing rapidly. types of research with different types of in DMU , changing role of the Digitalization, the changing DMU and methodology. Especially if you want to architect , and many more are the way how they orientate is have a country by country shaping the market. Knowing where, changing. This trend makes pull comparison . Trends will not be the how and when these trends become marketing much more important. In order same or develop at the same rate in the relevant is key market intelligence to do pull marketing, it’s vital to know different countries input for strategic decision making. your target group • • • The European Architectural Barometer The European Architectural Barometer The European Architectural Barometer follows trends in all 8 countries covered provides key information on how is conducted in 8 countries with the by the research. architects orientate themselves, how same methodology and questionnaire • digital they are, BIM usage, prefab (small local differences aside and in the Each quarter a key trend will be and much more. Information which is native language) making the results investigated and reported. Results are vital for a good marketing strategy and highly comparable. split on a country level. essential for internal discussions. • Not only the trends can be compared • Marketing/market research budgets will • Trends and themes will be repeated in country by country, but also the not allow running a dedicated market 1,2 or 3 year intervals. This way, orderbook & turnover developments research for each trend in the market. trendlines and predictions can be from architects. This information is highly The European Architectural made. valuable to asses market conditions and Barometer will provide you with need sales feedback. • to know information against relatively A lot of information can be found on • low costs. building volumes or the construction The report has, when relevant, also a industry as a whole, however specific European perspective, but always with • The European Architectural Barometer is information on the architectural market results split per country as well. a co-makership between our clients and is hard to find. The European USP. Together we decide which trends Architectural Barometer provides just to investigate. that. European Architectural Barometer 2018 1
Research Factsheet Research objectives • Creating a better understanding of the architects & their behavior • Tracking the economical development from architects (turnover & orderbook) • Providing need to know information on marketing topics like BIM, prefab, brand position, changing role of the DMU and so on (each quarter a different topic is investigated) Process Methodology Target groups & target number of interviews Architects Quantitative telephone research 200 interviews per country 1,600 interviews per quarter Analysis & reporting Quarterly multi-client report Countries Quarterly research Research topics 2018 Costs Q4 2017 Building Information Modelling Yearly subscription fee: € 6,000 Q1 2018 Media orientation & Includes: consumption • 4 quarterly reports per year Q2 2018 Trends in material usage • Possibility to give your input on the Q3 2018 Future of prefab Q4 2018 To be discussed questionnaire The UK, Spain, Germany, France, the Netherlands, Italy, Belgium & Poland European Architectural Barometer 2018 2
What to expect from the report? Example: Future construction volumes European Architectural Barometer 2018 3
What to expect from the report? Example: Orderbook and turnover developments European Architectural Barometer 2018 4
What to expect from the report? Example: theme part love brands European Architectural Barometer 2018 5
What to expect from the report? Example: theme part Future of Prefab European Architectural Barometer 2018 7
What to expect from the report? Example: theme part media orientation Germany European Architectural Barometer 2018 8
Topics and pricing Pricing model Topics 2018 • • Annual subscription fee of 6,000 Euro Q1 2018 Media Orientation & Consumption per year. • Q2 2018 Trends in material usage • Delivery of 4 reports per subscription • Q3 2018 Future of prefab year covering all 8 countries. • Q4 2018 To be discussed later • Input on topic choice and questionnaire. • Single reports available for 1,750 Euro • If you would like to subscribe to the European Architectural Barometer or if you would like to have a product presentation, please feel free to contact Mr. Dirk Hoogenboom (Research Consultant ) at Hoogenboom@usp-mc.nl or via 0031102066901 • Project Manager Arch-Vision: Jeroen de Gruijl E-mail: Degruijl@usp-mc.nl • Managing Director: Jan-Paul Schop E-mail: Schop@usp-mc.nl European Architectural Barometer 2018 9
Subscribe to the European Architectural Barometer A selection of our subscribers European Architectural Barometer 2018 10
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