August 17, 2016 Agenda 1. Why are we re-naming Medicaid? 2. Launch - - PowerPoint PPT Presentation

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August 17, 2016 Agenda 1. Why are we re-naming Medicaid? 2. Launch - - PowerPoint PPT Presentation

Jan 23, 2023 180 likes •454 views

Accountable Care Collaborative Program Improvement Advisory Committee August 17, 2016 Agenda 1. Why are we re-naming Medicaid? 2. Launch timeline 3. What is changing and what is not! 4. Communication resources 2 Medicaid is DIFFERENT! 3

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Accountable Care Collaborative Program Improvement Advisory Committee

August 17, 2016

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Agenda

  • 1. Why are we re-naming Medicaid?
  • 2. Launch timeline
  • 3. What is changing and what is not!
  • 4. Communication resources
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Medicaid is DIFFERENT!

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Get to know Health First Colorado

POSITIVE PROACTIVE

GREATER ACCESS

MORE CONTROL

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New Medicaid Names

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Launch Activities

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Effective June 27, 2016…

  • Member Noticing

All CBMS client correspondence

  • Public Announcement

News release HealthFirstColorado.com go live Grant-funded advertising

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CBMS Notice Example

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Member Handbook

  • Consolidated

version

  • 1 mailed per

household

  • Also available on:

HealthFirstColorado.com HCPF website

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Member ID Card

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Health Colorado Health First Colorado Enrollment

Enrollment Broker

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HealthFirstColorado.com

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Key Messages

  • No changes to:

Eligibility Coverage Benefits Choice of providers

  • New name developed with

input from members and prospective members.

  • Name development and public launch

funded by grants.

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No changes to: Colorado Medical Assistance Program Web Portal or Claims Processing

Providers

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How and where will Health First Colorado be used?

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Rule of Thumb

Non-Member Facing Policy, Rules, Legislative, Contract Member-Facing Program, Benefit, Service

Use this logo Use this logo

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Programs Not Affected

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Name Change Guidance

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What

Member- Facing Documents

Non-Member Documents Official Documents Ex

Websites, fact sheets, brochures, letters, handbooks Contracts, provider communications, policies Statute & federal reports

Guide Prioritize

updates of “Medicaid” references to the new name Update “Medicaid” references to the new name as documents come up for review or renewal Do not update “Medicaid” references to the new name

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New Program Name

Regular or “full” Medicaid, all MAGI programs

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Health First Colorado Plans

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Accountable Care Collaborative

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Remove from member-facing messaging

“[Colorado Access] is the organization that coordinates the care and delivery of services for Health First Colorado (Colorado Medicaid Program) Accountable Care Collaborative members in Denver.”

“RCCO”

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Tagline

Health First Colorado (Colorado’s Medicaid Program) Health First Colorado

Don’t use the name without the tagline/ parenthetical in the first written reference in documents Use this to replace references to “Colorado Medicaid” and “Medicaid”

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Communication Resources

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Resources

HealthFirstColorado.com

  • Print-ready posters, brochure and flyers
  • Radio ad spots

Department Stakeholder Page

www.colorado.gov/hcpf/hfc-stakeholders

  • Recorded training presentation
  • Style guide
  • FAQs

Dropbox

http://bit.ly/1HDE4yk

  • Logo files
  • Style & brand references
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Debbie Fimple Health First Colorado Grant Manager Dept of Health Care Policy & Financing Debbie.Fimple@state.co.us Phone: 303.866.6346