Atria Product Presentation ABOUT DEYAAR ablished in 2002 with a - - PowerPoint PPT Presentation

Product Presentation

Atria

ABOUT DEYAAR

ablished in 2002 with a paid up capital of AED 18.38 million, Deyaar has grown exponentially over the past de e of the leading real estate development companies in the region, with a share capital of AED 5.78 billion foll 7. ile Deyaar is one of the largest developers at Dubai’s Business Bay, its real estate ventures span major growth ations in Dubai, including Dubai Marina, Al Barsha, DIFC, Jumeirah Lake Towers, Dubai Science Park, Dubai P

• n Oasis and TECOM. The company’s current project portfolio includes iconic residential and commercial to

ABOUT DEYAAR

Deyaar’s operations are divided across four key business units –



Property Development



Property Management



Asset Management



Facilities Management



Owners’ Association Management Through these teams, Deyaar aims to maximise investor profits, provide customers with the hig service in the industry and deliver real solutions that truly enhance the value of their investmen

FACTS ABOUT DEYAAR

• Three major hospitality projects under way, releasing almost 1,000 hospitality units onto the ma
• Portfolio of 1,000 properties and almost 20,000 units under management.
• Aim to have AED 4 billion in assets under management and generated profits of over AED 1 bi

years.

• Profits over the past five years amount to more than AED 800 million. For the first nine months o

recorded revenues of AED 261million - an 85% rise over the same period last year.

THE ATRIA

WHERE CONVENIENCE MEETS THE LUXURY OF LIVING BY THE BAY

Welcome to a living experience called The A Premium residence with the comfort of hotel managed and operated by international op The Atria consists of a residential tower and a apartment tower. These two towers share a podium that constitutes luxurious apartments of different ranges, a retail aren central park-plaza atrium.

AN EXTROARDINARY LOCATION

ated in Business Bay, the business capital of bai, The Atria enjoys conveniences of a ntrally-located residence. Business Bay is also e of the most cosmopolitan areas of bai, with the world’s tallest tower, Burj Khalifa in

• neighborhood. Living at The Atria promises you

ticing views of this iconic structure, Dubai Water nal and the scenic Dubai Stables.

CENTRALLY LOCATED DUBAI DESIGN DISTRICT AND DIFC WORLD CLASS HOSPITALS AND EDUCATIONAL CENTRES DUBAI INTERNATIONAL AIRPORT AND DEIRA CITY CENTRE EASY ACCESS TO AL KHAIL AND SHEIKH ZAYED ROAD

AMENITIES

KID’S POOL AND P BASKETBALL HALF C PODIUM PARK AND INFINITY SWIMMING POOL OVERLOOKING BURJ KHALIFA INDOOR GOLF DRIVING RANGE SQUASH COURT GYM AND LUXURY SPA FINE DINING RESTA

Millennium Deyaar Atria Residences

Product USP’s

• Strength of an international hotel brand – ensuring high occupancy and stability in returns
• Minimum hassle – maintained and managed by an international hotel operator
• Ability to use the residence for personal use
• Hotel market benefits – Income growth from increase in Average Room Rates
• Residential market benefits – capital value appreciation
• Investment tool – Income yielding investment

THE HOTEL OPERATOR MILLENIUM

The Atria Hotel Apartments will be managed hotel operator Millenium & Copthorne Hote

• wns, asset manages and/or operates over
• worldwide. With almost 37,000 rooms worldw

portfolio of brands serving different market s Millennium & Copthorne is committed to a c centric philosophy to deliver the highest lev Millennium & Copthorne, Middle East & Afric now recognised as one of the fastest growin management companies in the region. Mill Copthorne (MEA) currently operates 30 hote UAE, and aims to have 100 properties in its n 2020.

Millennium and Corpthorne (M&C)

International Brand

• 130 hotels worldwide and growing, of which 30 hotels in the Middle East
• +37,000 rooms across North America, Europe, the Middle East and Africa, Australasia an

Corporate and Leisure market

• Brand portfolio with wide range covering the corporate and leisure market travelers

Strong and trusted operating partner

• Listed on the London Stock Exchange
• The majority owner (59%), City Developments Limited (CDL) – a subsidiary of the Hong L

based in Singapore.

Key highlights of Atria’s hotel operator – Millennium and Corpthorne

Millennium & Corpthorne

Brand Mapping

Strong brand presence transla recognition and greater online vis that larger brands tend to be be compete for and capture marke nights in a particular market

Ranking: Size of the Hotel Operators

Hotel brands with a large invent strong corporate support, brand concepts that have been tested

• f markets.

Millennium Hotels & Resorts follow a total 130 hotels and 37,219 room

Ranking Hospitality Groups Properties Rooms 1 Hilton Hotels and Resorts 4,440 731,851 2 Marriott International 3,916 675,623 3 Accor 3,900 512,000 4 Carlson Rezidor 1,089 188,397 5 Hyatt 627 161,796 6 Melia Hotels International 375 90,831 7 Millennium & Corpthorne 130 37,219 8 Steigenberger 117 20,000 9 Kempinski 70 21,000 10 Staywell 34 4,250 11 HMH 26 2,164 12 Langham Hospitality Group 20 10,200 13 Shaza Hotels 1 469 14 Yoo Hotels and Resorts 1 56

* Internal list of existing and upcoming hotel operators in Business Bay and its proximity

Millennium & Corpthorne

Regional Coverage – Current Supply in the Middle East & UAE Region

The existing supply of ho East is reflective of the hotel operator, and varie their portfolio. Operators with the leas region, suggest that they build reputation and brands Millennium Corpthorne h the Middle East with 8 in th

Millennium & Corpthorne

When analyzing the operators pipeline, Millennium is at par leading operators such as Ca Accor in the Middle East pipelin

Majority of openings within the midscale to upscale brands

Regional Coverage – Future Supply in the Middle East

Millennium & Corpthorne

Hospitality Groups Global Sales Offices Hilton Hotels and Resorts 34 Accor 42 Carlson Rezidor 10 Hyatt 42 Melia Hotels International 40 Millennium & Corpthorne 16 Steigenberger 5 Kempinski 4 Staywell 7 HMH 1 Langham Hospitality Group 10 Shaza Hotels 1 Yoo Hotels and Resorts 3 Millennium & Corpthorne has their clo located in Dubai. Operators with a wide geographica able to effectively market and products to a variety of source marke

Global Sales Coverage

Business Bay – Serviced Apartments

Local Brands International Brand Existing Upcoming/ New

Serviced Apartment – Operators in Business Bay

SUMMARY OF BENEFITS & DISCOUNTS AT MILLENNIUM DEYAAR ATRIA RESIDENCES

s an owner in the prestigious Millennium Deyaar Atria Residences, you will have access to a worl enefits and privileges across all Millennium hotels in Middle East and Africa (M.E.A.). s well as: he highest tier of loyalty points and benefits by Millennium. arly check-in from 10am and late check-out till 4pm riority check-in preference on an advance 24 hour arrival notice

• mplimentary Club/Executive Lounge Access

ree local calls and WIFI

• mplimentary privileged stays up to 20 days a year

enerous Discounts:  15% Discounts on the best available rates across all Millennium hotels in M.E.A  35% Discounts on F&B Outlets in the Hotel  50% Discounts on SPA Treatments  25% Discounts on laundry services during your privileged stay period

THE DESIGNERS yoo Studio – “a company founded by John Hitchcox a Philippe Starck

he yoo Studio is a dynamic design house with experience f cutting-edge design in over 27 countries. Serving the

• o tribe internationally, the studio has created landmark

ignature residences and hotels alongside collaborations ith yoo Creative Directors. This gives yoo Studio a unique esign DNA that could only come from working with the

• rld's leading design visionaries.

he yoo Studio's experience is enhanced by its diversity of ver 20 architects, interior and product designers with big aginations, providing a choice of looks and styles to suit he lifestyles of today's modern dwellers.

THE ATRIA INTERIORS – SHOW APARTMENT READY

al images of how apartment

Market Differentiation - Summary

• International Operator

Millennium, appointed for managing and operating the Hotel Apartments, is an internationally recognized hospitality operator with worldwide presence

• Branded Residences

Atria differentiates itself from the market being “Branded” Residences designed by Yoo Studio offering superior apartment finishes, design and living experience

• Superior Location

Business Bay with apartments looking over Burj Khalifa, Dubai Stable (GoDolphin) and Business Bay Canal

• Developer Interest

Deyaar Development PJSC itself owns more than 50% of the units allocated to the operator

Rental Pool Agreement

Frequently Asked Questions

Rental Pool Agreement

• Distribution on the Gross Room Revenue
• Split of 60 : 40 (less taxes / levies, if any)
• 40 % of the gross room revenue to be shared

among the rental pool unit owners and remaining 60% to Deyaar to cover the cost of operations which includes operator and asset management fees

• Net return distribution (i.e. the final amount for the

rental pool owners will not consist of service charge or any other outgoings)

• Q. What is the purchaser return?

A proportionate share of the gross room revenue from the rental pool units based on the listed price of their unit.

Revenue Distribution Gross Room Revenue

60% 40% Deyaar Customer

Rental Pool Agreement

Distribution Mechanism – Explained

40% share of Gross Room Revenue1 Unit share ratio2

(Based on Original Listing)

Unit’s availa rental p Average Daily Rate x Occupancy x 365 40% Gross room revenue

1 2

Unit Original Listing Price (OLP)

Total of Original Listing Price (OLP) of units in the rental pool

Unit’s share ratio

Original Listed Price Share Availabl 3

Days

Profit

(365 - Privileged Stay Period) / 365

• 40% of the Gross Rooms Revenue distributed amongst the rental pool unit owners, where th

not responsible for the costs and expenses of the hotel

• 60% of the Gross Rooms Revenue will be utilized by Deyaar and the operator to cover

expenses of the hotel and fees of Deyaar and the hotel operator.

Rental Pool Agreement – Frequently Asked Qu (FAQs)

• Q. Are any sums payable by the purchaser from its return?

Major renovation including FF&E and OS&E Initial working capital, as required Taxes, if any How can the purchaser verify its return? The Rooms Revenue will be reviewed and verified by an external auditor by end of every

• perational year. Audited copy of Gross Room Revenue and the return distribution shall be

shared with the owner. Q.What is the period of the rental pool? 15 years (mandatory) with further optional renewals

Rental Pool Agreement

• Q. What is the time period that the purchaser will receive the return/share?

Returns will be received on a quarterly/ annual basis.

Q.Does the Purchaser have a say on the management of the hotel apartments?

The purchaser shall not interfere in the management of the project or its unit, as based on the rooms revenue, unaffected by the management costs and expenses.

• Q. Can the purchaser live/ reside in the unit?

Yes, but a limited stay. In the first two years, 10 days during the high season (Nov days during the low season (the remaining months), and thereafter a standard 1 each year.

If the privileged stay period (PSP) is not used the unit will be operated as part of the active r the Purchaser will receive compensation for the unused days. The seasonality (high and low) by the operator on a yearly basis during the budget submission period.

Rental Pool Agreement

• Q. What will happen if the hotel operator fails to secure a reasonable profit for the units

Deyaar has agreed with the hotel operator to specific performance tests, which if not met for two consecutive operational years Deyaar may replace the operator.

• Q. Can the purchaser finance the hotel apartment?

Yes, a hotel apartment in the rental pool can be financed by banks just as any other residential units after a certain completion threshold.

• Q. If the hotel apartments are making a loss or in case of adverse market conditions, is the

Purchaser required to contribute towards the loss? No, a Purchaser will not be required to bear any loss as the Purchaser’s return is unaffected by costs and expenses of the hotel. However, Deyaar or the Operator may terminate the rental pool program and Deyaar will then return the unit to the Purchaser.

Rental Pool Agreement

• Q. Can the Purchaser exit the Rental Pool?

Yes, subject to payment of compensation for loss of revenue to both Deyaar and the hotel

• perator at the rate of AED 70 per square foot of the unit area.
• Q. Can the Purchaser sell his/her unit while it is in the rental pool?

Yes, the new owner of the unit will have to enter in the similar SPA and RPA – and will be treated alike to the original purchaser. A sale, however can only take place after at least 30% of the unit purchase price is paid to Deyaar as part of the off-plan payment plan.

• Q. Will Purchaser be charged service charges?

No, since they are covered from the 60% of the gross rooms revenue retained by Deyaar, and therefore will not be charged to the purchaser. However if the purchaser exits the rental pool, then service charges become payable directly by the purchaser.

Rental Pool Agreement

Q.Is the Purchaser’s return on investment guaranteed? The return of the Purchaser for the first two years of operation are guaranteed by Deyaar at 7% of the Unit purchase price per year. No guarantee applies thereafter.

Unit Owner Benefits

Operator Related Benefits

Deyaar Millennium Elite Reward Program

Loyalty points at the other Millennium Hotels

Unit owners of Atria Millennium Serviced Apartments will be eligible for the benefits / rewards of My Millennium & Deyaar co-branded highest tier loyalty membership. They will enjoy highest tier of loyalty membership points which can be redeems for benefits therein.

UNIT OWNER BENEFITS

Deyaar Millennium E Deyaar Millennium E Program Program

Exclusively for Atria U Exclusively for Atria U

Complimentary Privilege Stays

Owners can enjoy complimentary privilege stay every year, inclusive of breakfast In the first two years

• 10 days : High season from Nov – April
• 20 days : in the remaining months

thereafter, standard 14 day period each year Privileged stay periods agreed subject to;

• 30 days (one month) notice for bookings.
• possibility to club the free stay periods during the first 2 years,

subject to availability

• privileged stay period is to be consumed annually

Booking terms subject to availability, notice of one month and blackout dates (Eid, Christmas, New Year etc.)

UNIT OWNER BENEFITS

10 days

high season

20 days

low season

14

days

UNIT OWNER BENEFITS

Extended Stay Period If owner wishes to extend the privilege stay period at Atria Millennium, a discount of up to 15% discount on the Best Available Rate, subject to availability

Privilege Room Stay Benefits

For the Owner

Travel across MEA Up to 15% discount on the Best Available Rate across all Millennium hotels in Middle East and Africa as part of Deyaar Millennium Elite Reward Program.

Up to

15%

Discount

UNIT OWNER BENEFITS

Privilege Room Stay Benefits

For Family and Friends

Family and Friends (F&F) Relatives and friends of unit owner get a discount of up to 15% discount on the Best Available Rate, subject to availability if they choose to stay at Atria Millennium

Up to

15%

Discount

Food & Beverage

Owners during the privileged stay period can enjoy preferential rates with up to 35% discount on in-house F&B

• utlets
• f

Atria Millennium along with complimentary breakfast for owner and family during the privilege free stay

UNIT OWNER BENEFITS

Up to

35%

Discount

Spa / Wellness Facility

Owners during the privileged stay period can avail up to 50% discount

• n

Spa treatments at the Spa/Wellness facility at Atria Millennium subject to availability

Up to

50%

Discount

UNIT OWNER BENEFITS

Room Perks

Free Unit Upgrade Owners can be offered free unit upgrade on priority during their privileged stay period. However, this will be at operator’s discretion and subject to availability

UNIT OWNER BENEFITS

Concierge Services

Unit owners to be able to avail concierge services at no additional cost 1)Complimentary pick-up and drop-off to the airport,

• nly if informed 24 hours prior to the day of arrival,

during the privileged stay period. However, restricted to a maximum number of pick-ups and drop-offs within a full year as decided by the Operator and subject to availability. 2)Complimentary newspaper during the Privileged stay

UNIT OWNER BENEFITS

A La Carte – Laundry Service

Unit Owners to enjoy up to 25% discount for laundry service during their privilege stay

UNIT OWNER BENEFITS

Up to

25%

Discounts

Check-in and Check-out with Wi-Fi and Lounge Access

• 1. Flexible check-in and check-out options to be

made available for unit owners during the Privileged stay period.

• early check-in (10.00 am) and late check-
• ut (at 4.00pm)
• priority check-in preference on 24 hour

arrival notice.

• 2. Unit owners to have free access lounge and

relaxation facilities areas in Atria Millennium

• 3. Free Wi-Fi access for unit owners

UNIT OWNER BENEFITS

PRICING

SUMMARY BY UNIT COUNT, AREA & SALES VALUE

SUMMARY BY UNIT COUNT, AREA & SALES VALUE

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Thank You