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AtBC♥SocialMedia
Social Media is a process whereby people engage in conversations online.
AtBC SocialMedia Social Media is a process whereby people engage - - PowerPoint PPT Presentation
AtBC SocialMedia Social Media is a process whereby people engage - - PowerPoint PPT Presentation
AtBC SocialMedia Social Media is a process whereby people engage in conversations online. Social Media is the new word-of-mouth advertising. With 10 iterations 1024 people would be a part of the conversation Social Media Version
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Social Media is the new “word-of-mouth” advertising.
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With 10 iterations
1024 people would be a part of the conversation
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Social Media Version You have 100 people in your network and they each have 100 people in their networks
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Social Media Version If only 10% of your network passes on the message...
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Social Media Version you will reach 1000 people in the first iteration
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Social media has huge potential!
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Marcel the Shell with Shoes On Viewed 700,000 times in 3 days
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Social media has huge potential!
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Two years ago social media activity was
- ptional for your
business.
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Today - social media activity is essential for your business.
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?
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It’s too new. Takes too much time. I don’t understand it. It’s too hard.
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You used to say the same things about email!
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Email is not hard. Social media is not hard.
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AtBC is committing to providing Marketing Stakeholders with: One-on-One Support + Regional Workshops
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Starting January 2012
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AtBC has a vision for social media in BC’s Aboriginal cultural tourism industry.
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The best tourism industry communication and support network in Canada.
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- Stakeholders. Staff.
- Directors. Travel Trade.
Travel Media. DMOs. Non-Aboriginal Tourism Operators. Government.
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AtBC is committing staff time to daily social media activity.
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Starting December 2011
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The best network of engaging tourism content in Canada.
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- Events. Promotions.
New Products. Reviews.
- Videos. Images.
- Moments. Contests.
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AtBC is committing to formalizing a comprehensive social media strategy.
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Complete January 2012
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Social media will be integrated into all
- f our marketing
campaigns in 2012-2013
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Customers will discover your business via social media.
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Success stories from the Klahowya Village in Stanley Park.
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Klahowya Village in Stanley Park #7 Attraction in Vancouver #2 Commercial Tourism Destination in Vancouver
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Klahowya Village in Stanley Park Sold over 1000 packages in 2 days.
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Killer!
- Jenny Mack, Groupon
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AtBC♥SocialMedia
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One-on-One Support + Regional Workshops + Daily Activity + Social Media Strategy
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AtBC♥SocialMedia
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Craig van der Merwe Craig@AboriginalBC.com