ASTRI: Building the Technology base for Hong Kong’s Future 楊日昌 Robert J. Yang, CEO 香港應用科技研究院股份有限公司 Hong Kong Applied Science and Technology Research Institute Company Ltd. (ASTRI) April 22, 2005
ASTRI ASTRI • Hong Kong’s center for applied science and technology research (established 2001) • Current status � strong group of 200+ researchers already doing world- quality research � making plans to become an impact organization that creates substantial commercial and industrial values from technology
Real-time Surveillance ASTRI Broadband TV Encoder Content Sources IP ASTRI ASTRI RTS-T RTS-R ASTRI Video Distribution IP STB MPEG2 Support Internet Encoder / 300+ TV Trans-rater Channels Customer Multicast Monitoring EPG Server DSLAM Control RTS-T Server Broadband Copper ADSL Loops Modem Internet Mediation Service Device + Platform CAU PC DVD quality ASTRI H.264 with half Technology bandwidth compared to MPEG2 Home Media Networking Real-time Bed Room D1 Resolution single DSP chip Video Imbedded Codec Quality nd Floor 2 nd 2 Floor h t d w i Wireless d y n c a n Tablet PC B e i Media center c TV Turner i f f E World leaders Internet on Equator and Connection Storage Philips DSP Efficiency Platforms Computer Room Walls Walls Living Room
Hong Kong’s Hong Kong’s Comparative Advantages in Technology Comparative Advantages in Technology • Position: the only “first world” location in all of Greater China (business, legal, living, compensation) • People: possesses better factor conditions to attract the best Chinese technical professionals than anywhere else in Greater China • Resource: substantial ready R&D funding to launch worthy technology programs
Customer-focused R&D Customer-focused R&D • Build customer focus into every aspect of R&D � clear ideas who the project’s customers are. � formulate project according to customers’ strategic needs. � ability to entice customers to work as partners. � deliver industrial impact “predictably” through planned targets. � expedite customer impact through technology sourcing. • Offer unique growth opportunities for researchers � gaining domain knowledge through the challenges of customer- focused R&D. � create better spin-off opportunities with customers as partners. � merging world-class research with commercialization skills. � technology leadership in the “China Decades”.
ASTRI Objectives 2009 ASTRI Objectives 2009 • To become one of Greater China’s most customer- focused applied research institution by … • continuously delivering a substantial volume of world- class technologies in very accessible ways … • to the growing local technology industries in Hong Kong, Pearl River Delta and all of Greater China … • and in so doing, position Hong Kong as a vital driving force for the region’s technological future for years to come.
ASTRI Strategy 2005 - 2009 • Build human resource edge for technology leadership in all of Greater China. • Establish customer-focused R&D approach and organisational culture. • Ramp up to critical mass within the five-year opportunity window.
Critical Mass Critical Mass • Input � Research Force: from 200 to 800 in 2009 � R&D resources: from HK$ 100 M to 600 M � Subsidiary R&D bases in China � World-class research facilities and tools • Output (planned 2009) � Patents: 200+ annually � Licensed technology transfers: 100+ annually
ASTRI R&D Focal Point: Enterprise and Consumer Electronics Pervasive Services Wireless Intelligent Game Commerce E-Learning 3C Convergence Digital Product Service Engine Platform Platform Commerce Platform App. Platform Technology Multimedia Intelligent Multimedia SIP Enabled Multi-band SIP Phone, PBX P2P Communication Communication Media Roaming Access Technology Digital Media Portable Media Player Personal Media Roamer Software Media Player Digital Media Center over Wi-Fi/3G over Wi-Fi, WiMax & 3G Client Technology Home Media Multi-modal Home Media Center Intelligent Multi-purpose Wireless Video Streamer Networking Media Adaptor Storage/Sharing/Sync Media Center & Controller Technology Broadband IP STB Triple Play IP STB Digital Video / Multimedia Interactive TV Broadcasting Broadcast & VoD Voice, Video & Data Broadcast Technology 2004 2005 2006 2007 2008/9 Core Competency Groups Networking Technology Consumer Communication Consumer Electronics Platform Enabling Technology LAN (Ethernet, Wi-Fi)) Embedded OS and System Software Service Creation & Discovery Gateway Access Broadband Access (ADSL, WiMAX) Multimedia codec and processing Application Middleware Roaming WAN (2G, 2.5G, 3G) Video Streaming Low Power Device Design Security & Virus Protection DRM Client WiMedia (UWB) Miniature & Usability Sensor (Ad-hoc, RFID))
ASTRI R&D Focal Point: IC Designs
ASTRI R&D Focal Point: Wireless Communications Cellular Ubiquitous: anytime, anywhere, 3G -> 4G 3G -> 4G home, office, & public area 2.5G 2.5G Mobile Sys Mobile Sys Market needs: low cost solutions, hi-speed services & easy-to-use applications • Advanced Personal and Home Networking Technologies RANGE • Advanced Personal and Home Networking Technologies WiMAX WMAN Content: voice, data, and WiMAX 802.16 / 802.20 • Broadband Wireless Access Technologies increasingly multi-media 802.16 / 802.20 • Broadband Wireless Access Technologies Means: digital devices, mobile • Cellular Communications Solutions and Applications • Cellular Communications Solutions and Applications platforms and networks • Digital TV Broadcast Technologies and Applications • Digital TV Broadcast Technologies and Applications WLAN WiFi WiFi 802.11 X 802.11 X Zigbee UWB Zigbee 802.15.4 802.15.3a WPAN 802.15.4 0.01 0.1 1 10 100 1,000 Data Rates (Mbps)
ASTRI R&D Focal Point: Material and Packaging Technologies c e d v a n HB LED & A d E n e r Advanced g y c s Displays and Solid State r o n i e c t S E l t o r a g e g Components a g i n a c k D Lighting P e v i c e s s Sensors c i n o t o h P Advanced Energy Storage Packaging Display Materials System-in- Packaging Materials and Components Technology Platforms Packaging Reliability Nano Materials & Thermal and Management Manufacturing Optoelectronic MEMS/NEMS Components and Packaging High T g materials Polymer design/synthesis/coating Nano diagnostics Low D k materials Precision molding and polymerisation Nano materials High D k materials High Performance organics Fast design and prototyping Ceramic composites design and forming Mathematical modeling and simulation Flexible display and packaging Surface active bonding Embedded passives and actives Flexible electronics packaging Surface and interface technologies Wafer level packaging Flexible functional substrates Photonic chip processing 3-D packaging Electrochemistry Enabling Technologies
ASTRI and Hong Kong’s Future ASTRI and Hong Kong’s Future • If Hong Kong can effectively utilize its comparative advantages … • it will go beyond its boundaries and become an important driving force in the growth of technology industries in all of China … • … and ASTRI’s role is to spearhead this great mission.
… Be a Part of This Future … Be a Part of This Future • We are looking for achievement-oriented technical professionals to play critical roles for this challenging journey … • and these challenges will provide the unique learning and growth opportunities that build leadership careers in and beyond ASTRI.
Thank You and Please access our Website WWW.ASTRI.Org for more information about ASTRI
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