ASTRI: Building the Technology base for Hong Kongs Future Robert - - PowerPoint PPT Presentation

ASTRI:

Building the Technology base for Hong Kong’s Future

楊日昌 Robert J. Yang, CEO

香港應用科技研究院股份有限公司

Hong Kong Applied Science and Technology Research Institute Company Ltd.

(ASTRI)

April 22, 2005

ASTRI ASTRI

• Hong Kong’s center for applied science and

technology research (established 2001)

• Current status

strong group of 200+ researchers already doing world- quality research making plans to become an impact organization that creates substantial commercial and industrial values from technology

ASTRI H.264 Technology

Internet ASTRI RTS-T Monitoring Control Server Customer ASTRI RTS-R RTS-T

Copper Loops ADSL Modem MPEG2 Encoder / Trans-rater IP Broadband Video Distribution Internet PC Content Sources Mediation Device + CAU Multicast DSLAM Service Platform

ASTRI Encoder ASTRI IP STB

Support 300+ TV Channels

EPG Server

Broadband TV

Living Room Computer Room Bed Room Walls Walls Wireless Media center Tablet PC

TV Turner Internet Connection

Storage Efficiency B a n d w i d t h E f f i c i e n c y Video Quality 2 2nd

Floor

Home Media Networking Real-time Surveillance

DVD quality with half bandwidth compared to MPEG2 Real-time D1 Resolution single DSP chip Imbedded Codec World leaders

• n Equator and

Philips DSP Platforms

Hong Kong’s Comparative Advantages in Technology Hong Kong’s Comparative Advantages in Technology

• Position: the only “first world” location in all of

Greater China (business, legal, living, compensation)

• People: possesses better factor conditions to attract the

best Chinese technical professionals than anywhere else in Greater China

• Resource: substantial ready R&D funding to launch

worthy technology programs

Customer-focused R&D Customer-focused R&D

• Build customer focus into every aspect of R&D

clear ideas who the project’s customers are. formulate project according to customers’ strategic needs. ability to entice customers to work as partners. deliver industrial impact “predictably” through planned targets. expedite customer impact through technology sourcing.

• Offer unique growth opportunities for researchers

gaining domain knowledge through the challenges of customer- focused R&D. create better spin-off opportunities with customers as partners. merging world-class research with commercialization skills. technology leadership in the “China Decades”.

ASTRI Objectives 2009 ASTRI Objectives 2009

• To become one of Greater China’s most customer-

focused applied research institution by …

• continuously delivering a substantial volume of world-

class technologies in very accessible ways …

• to the growing local technology industries in Hong Kong,

Pearl River Delta and all of Greater China …

• and in so doing, position Hong Kong as a vital driving

force for the region’s technological future for years to come.

ASTRI Strategy 2005 - 2009

• Build human resource edge for technology

leadership in all of Greater China.

• Establish customer-focused R&D approach and
• rganisational culture.
• Ramp up to critical mass within the five-year
• pportunity window.

Critical Mass Critical Mass

• Input

Research Force: from 200 to 800 in 2009 R&D resources: from HK$ 100 M to 600 M Subsidiary R&D bases in China World-class research facilities and tools

• Output (planned 2009)

Patents: 200+ annually Licensed technology transfers: 100+ annually

ASTRI R&D Focal Point:

Enterprise and Consumer Electronics

2004 2005 2006 2007 2008/9

Broadband Broadcasting Technology Digital Media Client Technology Multimedia Communication Technology Pervasive Services Technology Home Media Networking Technology

Wireless Video Streamer Home Media Center Storage/Sharing/Sync Multi-modal Media Adaptor IP STB Broadcast & VoD Triple Play IP STB Voice, Video & Data Interactive TV Portable Media Player

• ver Wi-Fi/3G

Digital Media Center Personal Media Roamer

• ver Wi-Fi, WiMax & 3G

SIP Phone, PBX Intelligent Multimedia Communication E-Learning Platform Game Commerce Platform 3C Convergence

• App. Platform

Digital Product Commerce Platform

Wireless Intelligent Service Engine P2P Multi-band Access

WiMedia (UWB) LAN (Ethernet, Wi-Fi)) Broadband Access (ADSL, WiMAX) WAN (2G, 2.5G, 3G) Gateway Access Roaming Video Streaming Embedded OS and System Software Multimedia codec and processing Low Power Device Design Miniature & Usability

Networking Technology Consumer Communication Consumer Electronics Platform

Core Competency Groups

Sensor (Ad-hoc, RFID)) Service Creation & Discovery Application Middleware Security & Virus Protection DRM Client

Enabling Technology Software Media Player SIP Enabled Media Roaming Digital Video / Multimedia Broadcast Intelligent Multi-purpose Media Center & Controller

ASTRI R&D Focal Point:

IC Designs

0.01 0.1 1 10 100 1,000 Data Rates (Mbps) Cellular

2.5G 2.5G 3G -> 4G Mobile Sys 3G -> 4G Mobile Sys

WMAN

WiMAX 802.16 / 802.20 WiMAX 802.16 / 802.20

WPAN

Zigbee 802.15.4 Zigbee 802.15.4 UWB 802.15.3a

WLAN

WiFi 802.11X WiFi 802.11X

RANGE

Ubiquitous: anytime, anywhere, home, office, & public area Market needs: low cost solutions, hi-speed services & easy-to-use applications Content: voice, data, and increasingly multi-media Means: digital devices, mobile platforms and networks

• Advanced Personal and Home Networking Technologies
• Broadband Wireless Access Technologies
• Cellular Communications Solutions and Applications
• Digital TV Broadcast Technologies and Applications
• Advanced Personal and Home Networking Technologies
• Broadband Wireless Access Technologies
• Cellular Communications Solutions and Applications
• Digital TV Broadcast Technologies and Applications

ASTRI R&D Focal Point:

Wireless Communications

ASTRI R&D Focal Point: Material and Packaging Technologies

High Tg materials Polymer design/synthesis/coating Nano diagnostics Low Dk materials Precision molding and polymerisation Nano materials High Dk materials High Performance organics Fast design and prototyping Ceramic composites design and forming Mathematical modeling and simulation Flexible display and packaging Surface active bonding Embedded passives and actives Flexible electronics packaging Surface and interface technologies Wafer level packaging Flexible functional substrates Photonic chip processing 3-D packaging Electrochemistry

Enabling Technologies Technology Platforms

Packaging Reliability & Thermal Management Optoelectronic Components and Packaging System-in- Packaging Advanced Packaging Display Materials and Components Nano Materials and Manufacturing MEMS/NEMS

P h

• t
• n

i c s A d v a n c e d E l e c t r

• n

i c s P a c k a g i n g E n e r g y S t

• r

a g e D e v i c e s Advanced Displays and Components Sensors

Energy Storage Materials

HB LED & Solid State Lighting

ASTRI and Hong Kong’s Future ASTRI and Hong Kong’s Future

• If Hong Kong can effectively utilize its

comparative advantages …

• it will go beyond its boundaries and become

an important driving force in the growth of technology industries in all of China …

• … and ASTRI’s role is to spearhead this great

mission.

… Be a Part of This Future … Be a Part of This Future

• We are looking for achievement-oriented technical

professionals to play critical roles for this challenging journey …

• and these challenges will provide the unique

learning and growth opportunities that build leadership careers in and beyond ASTRI.

Thank You

and Please access our Website

WWW.ASTRI.Org

for more information about ASTRI