Association of Scottish Businesswomen Sheila Hogan, President - - PowerPoint PPT Presentation

Association of Scottish Businesswomen

Sheila Hogan, President Alison Henderson, Vice-President

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ASB took stock in 2011 - 2012

• Eroding membership
• Increased competition
• Economic climate
• Low profile
• National benefits not promoted / understood
• National potential untapped
• No means of identification or direct contact with Members
• …..

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ASB potential

2.2m Women 60k Women in Business ASB (< 500) 2012 in Business Club(s)

Lochaber (26) PBN (42) WConnect (18) ESBC (52) WA (50) Fife WB (32) HWBC (42) Moray (78) AABW (35)

Chamber FSB BNI

Professional Professional Professional

Athena More ..

Professional Professional

220k Women ‘thinkers’¹

¹ Household Entrepreneurship study ² Global Entrepreneurship Monitor (GEM) ³ Registered Businesses

Scotland 0.8% 0.2%

SWIB (103)

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Strategic Journey

Options

• Continue as normal – trend continues until extinction
• Embrace unique national potential and opportunities,
• Re-focus and re-energise

New Vision & Strategy created (2011)

• Regional Clubs invited to participate in Strategy Workshops
• Agreed Mission / Vision & Strategic aims
• Agreed Transition Plan for next 3 years

New Constitution created (2012)

• New ‘functional’ Executive Committee launched
• Affiliate & Direct Membership types launched

Inspiring, Linking, Supporting Collaboration not competition National not local Strength – breadth, numbers Voice - influence

The ASB Vision & Principles

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Progress to Strategic Plan

Progress to date

• ASB Executive Committee created
• Direct Membership launched
• ASB Members Directory – c 300 / 550 members listed
• Direct contact to members listed via e-Newsletter
• Women’s Enterprise Scotland (WES) partnership
• Institute of Director’s (IoD) association
• Full day Women’s Business & Enterprise (WBE) Conference
• Revised Awards (10) & Sponsorship RBS Sponsorship
• ASB Administrator appointment
• Raised ASB profile in media (TV, Radio & Press) & politically in Parliament

Next 12 months

• Raise ASB profile, increase loyalty & advocacy
• Grow membership across sectors, women in management & leadership
• Honorary Members – high profile, role models ….
• Mentoring Programme
• Surveys …. What is is our opinion on ….?
• Influencing decision makers & policy
• New Website
• Bigger, better events – quality , reach & strength

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• National opportunities to promote your organisation via individual member profile
• National networking opportunities – connect online & at events
• Visit other affiliate groups at discounted rates
• No fees to apply for National Awards - range of awards covering women running

their own businesses, working in organisations and the social enterprise/charity sector – worth c. £25 per entry

• Have a ‘national’ voice – be part of our surveys, media spotlights and influence

policy & decision-makers

• Attend SCDI events under ASB ‘umbrella’ – ASB holds SDCI membership - worth
• c. £180 p.a.
• Discounted IOD rates - worth c. £100
• National mentoring programme – coming soon

Supporting local members

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Scottish Council for Development & Industry:

• Attend SCDI events under ASB ‘umbrella’ – ASB holds SCDI

membership

• Forthcoming North East Scotland Events
• Just register with Association of Scottish Businesswomen (ASB)

as your organisation

Institute of Directors:

• Join IoD with 50% discount on Administration Fee – a current

saving of > £100

SCDI / IoD

Quotes from Members – Personal benefits

• When I attend events and ASB I am part of national group likeminded business women
• The personal development side has given me a lot of benefits; lot of WLB events with business development has

been very good, personal traits very good

• Personal development from attending leadership weekend and conferences
• I’ve learned new skills and more about myself from WLB
• I won the most enterprising business nationwide award, this gave me tremendous PR, great accolades, kudos and
• pportunities I would not have otherwise had
• New business opportunities which has led to work for my business nationally
• Being able to network beyond my local area, I can network virtually, I can say I need to find someone in Fort

William, I can contact an ASB member in Fort William, I am able to get expertise beyond geographical area, I find these contacts by posting in the ASB LinkedIn group

• The openness and feedback of others has made me be a more confident person and I am ready to pay it forward
• In my business I don’t meet grownups, so with ASB I am meeting grownups, I meet women who are in business,

these women become my colleagues and if I have a dilemma there is someone I can phone. Working in offices you have someone to moan to and someone to bounce idea off of– that is where ASB plugged the hole for me.

• It is a nationwide network, a peer group of like minded women to call upon for professional, personal advice and

guidance, for support

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Quotes from Members – Networking benefits

• Its national network, because local clubs gives you local connections, the nationwide opportunity is really

important, to be nationally recognised in your field

• Meeting and networking with like-minded women at a national level
• I am always looking for new ideas, for a wider network, local is good, national is better
• I like having big network of people I can tap into, all over Scotland. I got this from ASB, not from other types of

networking.

• I like meeting new people across Scotland and learning from ASB
• Traditional networking is what local clubs are for, if I to want promote business I do it at local level

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• Extension of reach and collaboration of nationwide opportunities
• Public Liability Insurance held at ASB level - cover for events

which extends to all affiliated groups – worth c. £150 p.a.

• Influencing the direction and operation of ASB via the Affiliated

Groups Sub-Committee which is part of ASB’s governing Executive Committee

• A page on the ASB website for each affiliated group to promote

their contact details, news and events, allowing ASB to recommend affiliated groups to direct members

• Promote news & events in ASB fortnightly e-newsletter
• Support & information from other groups’ committees

Supporting local committees

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• Leadership & Personal Development

Weekend, Bishopton 22 – 24 March

• Womens Business & Enterprise Conference,

Glasgow 9 May

• ASB Awards Dinner

30th August

• March weekend qualifies for 50% funding from Skills Development

Scotland

Events 2013

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• Have a voice and connect nationally – Membership Directory
• Get recognition & PR for you and your business - enter for an

ASB Award – Closing date 12th July (MEB 1st July)

• Celebrate your own and Scottish Businesswomen’s

achievements by joining us at ASB Awards Dinner - 30th Aug Ardoe House Hotel, Aberdeen

• Get more involved – join ASB Management Team …
• Vacancies for volunteers on all ASB functional Committees
• Vacancies for Chairs of Comms & Sponsorship
• Support your ASB Liaison for SWIB – Mairi Morrison

Requests for Action

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Talk to us, tell us your news:

• Facebook: www.facebook.com/ASBWomen
• Twitter: @ASBWomen
• www.asb-scotland.org

Sheila Hogan president@asb-scotland.org Alison Henderson vice-president@asb-scotland.org

Facebook & Twitter

Questions & Answers

Appendix 1 – Current Membership Totals

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Row Labels Count of grpname Difference since last report 8/ 4/ 13 Ayrshire Association of Business Women 14 Same Connect925 11 +3 Edinburgh's Businesswomen's Club 8 +5 Fife Women in Business 33 +3 Highland Business Womens Club 3 +1 Lochaber Businesswomen's Network 12 Same M oray Business Women 9 +2 Perthshire Businesswomen's Network 13 Same Scottish Women in Business 77 +6 Women Ahead 37 +7 Honorary 4 4 Direct 77 +14 Grand Total 298

NB st ill await ing det ails t o manually add some members. 23 new members via conference combinat ion t icket . @ 50% already added @ 50% awaiting informat ion t o add

Row Labels Count of grpname Club members as at 31/ 10/ 12 % Ayrshire Association of Business Women 14 35 40 Connect925 11 18 61 Edinburgh's Businesswomen's Club 8 52 15 Fife Women in Business 33 32 103 Highland Business Womens Club 3 42 7 Lochaber Businesswomen's Network 12 26 46 M oray Business Women 9 78 11 Perthshire Businesswomen's Network 13 42 31 Scottish Women in Business 77 103 79 Women Ahead 37 50 74 Grand Total 217 478