ASM your your partner partner in in the the ASM socio- - - PowerPoint PPT Presentation

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Feb 02, 2024 102 likes •222 views

ASM your your partner partner in in the the ASM socio- -economic economic and market and market research research socio ASM Market Research and Analysis Center 99-301 Kutno, ul. Grunwaldzka 5 Tel: +48 (24) 355 77 00 Fax:

SLIDE 1

ASM ASM – – your your partner partner in in the the socio socio-

economic

economic and market and market research research

ASM – Market Research and Analysis Center

99-301 Kutno, ul. Grunwaldzka 5 Tel: +48 (24) 355 77 00 Fax: +48 (24) 355 77 03 sekretariat@asm-poland.com.pl www.asm-poland.com.pl

SLIDE 2

Research areas:

Market research and analysis for

individual clients

Syndicated projects for a specific

products, segments and target groups of clients

Social research projects within

European Social Fund

European research projects within EU

Framework Programmes, IEE, Leonardo Da Vinci, Central Europe, etc.

Sectors:

Construction market
Business-to-business research
Social issues
Labour market
Energy market
ICT market
Transport
Tourist services market
Banking & financial services market
E-sector

EXPERTISE AREA

SLIDE 3

ASM CLIENTS

Private companies
Local authorities
Ministries
European Commission

SLIDE 4

ASM RESOURCES

Professional network of interviewers

(600) managed by 33 experienced professional regional coordinators covering the whole country

Own telephone polling centre (CATI)
Modern equipment at the data analysis

centre (computers, specialised software SPSS, complementary tools)

Focus Group Interview lab
Conference and training room with

multimedia facilities

SLIDE 5

RESEARCH METHODS AND TECHNIQUES

Quantitative research: CATI, Mystery Shopping, CAWI
Qualitative research: FGI, IDI, ITI, Expert panels, Delphi panels, Face-

to-Face, Case studies, Semi-structured Interviews (SSI)

Desk research: in-depth analysis of statistical data, study of press and

Internet, financial data analysis, analysis of data obtained from government units, scientific institutes, trade organisations, etc. The quality of our research is ensured by:

PKJPA 2011 certificate in a field of:

PAPI, CATI, CAWI, Mystery Shopping

ISO 9001:2000 certificate

SLIDE 6

COMPANY AWARDS

The most active Polish company participating in EU Framework Programmes

between 1999-2009 (2009)

Cristal Brussels Sprouts Award (2010, 2006-nomination, 2005)
Winner of the Innovation of the Year (award for the innovative activities carried
ut within the framework of the Polish Construction Technology Platform (2008)
The most innovative SME of 2007

SLIDE 7

MEMBERSHIP IN ORGANISATIONS

ASM is a coordinator and founder of the

Polish Construction Technology Platform

ASM is a coordinator of 7th Framework Programme

Contact Point for Polish construction sector

Member of the European Construction Technology

Platform (High Level Group, Operational Group, Advisory Group for SMEs)

Member of Energy Efficient Buildings Association
Co-founder and member of the Construction Cluster of

Central Poland

Member of Cluster 'Bioenergy for the Region'

SLIDE 8

AREAS FOR COLLABORATION

Socio-economic analysis of new technologies including impact analysis
Policy and legislation analysis
Decision making process including: customers, local authorities, decision makers,

managers and other targeted groups of public

Market analysis, segmentation, demand, potential, shares, brand awareness (size,

capacity, absorptive power, forecasts)

Analysis of customers’: needs, motivations, behavioral patterns, attitudes etc.
Customers’ satisfaction research (CSI), including groups of end users, key

managers, citizens

Testing new or existing products/packaging (Focus Groups Interview)
Dissemination and exploitation of project results including analysis of the factors

that influence exploitation of project results (e.g. standardisation, safety, ethical issues, gender issues, regulatory aspects, etc.)

Project management, website management
Workshops and conferences organisation and management

SLIDE 9

EU REFERENCE PROJECTS

SLIDE 10

EU PROJECTS PARTNERS (selection)

SLIDE 11

THANK YOU

FOR YOUR KIND ATTENTION

Aleksandra Oleksik ASM – Market Research and Analysis Centre Ltd.

Ul. Grunwaldzka 5, 99-301 Kutno
Tel. +48 24 355 77 56