Ari Strauch Five Blocks Inc. Five Blocks is a technology and - - PowerPoint PPT Presentation
Ari Strauch Five Blocks Inc. Five Blocks is a technology and digital consulting company focused on digital reputation management. Ari Strauch Senior Client Manager Five Blocks Inc. Tel: 646.201.9877 Cell: +972.54.632.6896
digital reputation management.
Ari Strauch Senior Client Manager Five Blocks Inc. Tel: 646.201.9877 Cell: +972.54.632.6896 ari@fiveblocks.com
Turn any business into the industry leader using only Internet basics
to be some of the most efficient marketing tactics that exist today and, in fact, ever.
It used to be that you marketed your message and hoped that, at best, a very small percentage of viewers would care what that message was. Today - with the Internet in general and SEO in specific – the message is going to people who are actually asking (search query) for it. This is truly revolutionary…and can be tracked!
answers all of your potential customers’ questions already puts you way ahead of the game – and, online, we will be able to track step by step if we are satisfying their needs. This flexibility, as opposed to brick and mortar stores, makes the efficiency of the online world even more pronounced. So how do we build that perfect site?
talking about and the specific language they’re using so we build our content based around this for maximum return (Google AdWords info, Webmaster Tools info, internal site search info and other avenues can be utilized to strengthen this research).
for, who is ranking for our targeted terms and what techniques they are using. Note that correctly identifying the competition is crucial. Our every day competitors are not necessarily our competitors in the search engine result pages. Go through the successful sites and mimic the process that is working for them regarding keyword focus, site structure, technical specs, customer service options, etc.
there typical age? What is their typical sex? What are their typical interests? Etc.). Know what it is that those people want to see when they reach your store and ask yourself if you’re providing it.
until now, what’s been successful, what hasn’t, what content people are engaging with, where they are leaving the site, where they are and aren’t converting, our CPA, etc. The onus is then on the company to analyze these findings, interpret them and execute all changes accordingly.
Analytics also allows us to continuously test these changes until coming to proven conclusions that will produce improvement.
questions and have analytics properly implemented. Where do we go from here? What is our fastest and most efficient way to success?
that is just not practical in the real world):
laser targeted industry – great for rankings and receiving relevant/profitable traffic
nurtured
them look bad for referring you
want to keep referring you and linking to you
new listings, etc.)
the number one way which Google uses to rank sites; however, the types of links obtained have become extremely important to the point that the wrong links can have a devastating impact on a site/business.
required to know which (if any) of these communities are the ones your target market is spending time in.
possible, joined.
important for search engines; regular articles, industry thought pieces, guest blogs at relevant places, press releases and more are all content creation possibilities that should be explored; the key is to know the demands of your audience and be aware of what content they tend to consume.
ever; our brand online must be monitored and protected; there will
and successful) but with due diligence the negative impact of these can be greatly minimized if not eliminated.
known to man while the ability to use the Internet to identify and contact industry leaders to laser target your potential customers while they are actively searching for the solutions in the very places that your audience has proven to frequent – and combined with the ability to track all of this activity – has evolved the landscape even further to provide incredibly efficient promotional opportunities preceding generations of businesses could only have fantasized about. With some simple (and free) tools the road to starting a successful online business has never been more
being presented to us.
digital reputation management.
Ari Strauch Senior Client Manager Five Blocks Inc. Tel: 646.201.9877 Cell: +972.54.632.6896 ari@fiveblocks.com