2006 Working in 8 offices in 5 countries More than More than - - PowerPoint PPT Presentation

SEO and PPC for Business

2006

Working in

• nline marketing

and SEO since 2006 8 offices in 5 countries (New York, Sofia, Kiev, Odessa, Kharkov, Almaty, Moscow, Samara) More than 100 full-time specialists More than 1000 successful projects

Why Netpeak?

• 1. We are a company of professionals and perfectionists.
• 2. We are ROI-oriented. We work with every business like it’s our own.
• 3. We are not a full-service agency – they are outdated. We take a specialized, individual approach.
• 4. We run our own analytics blog, conduct multiple seminars and host two annual conferences:
• 5. We use our own in-house sostware to increase work effectiveness.
• 6. We continuously update our system and services to improve the quality of our work on a regular basis.
• 7. We launched three powerful services that help businesses and made them available to the public:

« : Online marketing for business», « : Online advertising». Ringostat, Serpstat, Istheycall.

SERPSTAT

• Analyze. Optimize. Maximize

Who are our clients?

• 1. Small and medium sized businesses in all industries.
• 2. E-commerce projects.
• 3. Web portals.
• 4. Services.

300+

• nline stores

sell more goods every day because of our work

More than 1000 businesses have entrusted us with their projects

Our main services

Website promotion Online Advertising

+

SEO PPC

2.0 2.0

Case Studies

is one of the leading developers

• f online logo design sostware.

[SEO] running time: 2 years

The tools we used: Additional services provided:

Netpeak Spider

Netpeak Checker

Auditka

Kamasutra

Goal 1: increase sales, get more visitor interaction; Goal 2: become a leader in the logo creation niche. Content marketing, blogging, copywriting, social media marketing, and user support.

The results of our 2 years of cooperation with Logaster:

Monthly visits from non-brand-related organic search traffic went from 0 to 137,000; Conversions for non-brand-related organic search traffic went from 0 to 30,000 a month; Monthly branded traffic went from non-existence to 3,000; 500,000 new logos created by visitors; Created multi-language and multiregional versions of the site in English, Russian, Japanese and Spanish.

Car Rentals Market

Car rental service promotion

Targeting: USA Canada

[SEO] running time: 5 months

Netpeak Spider

Netpeak Checker

Auditka

Kamasutra

Additional services provided:

Content marketing, link building, copywriting

The tools we used:

Monthly visits from non-brand-related organic search traffic soared 1449% from just 510 to 8,000; Website interactions went from non-existence to 1,300 per month; Page views per visitors per month increased 794% from 1,100 to 10,600.

The results of our 5 months of cooperation:

[SEO] running time: 2 years

Zone of the Chernobyl disaster (Pripyat, Chernobyl) tour promotion

Netpeak Spider

Netpeak Checker

Auditka

Kamasutra

Goal 1: increase the number of visitors to the website; Goal 2: reach the leading position in the target niche. The tools we used: Additional services provided:

Link building, brand awareness, and content marketing

Results:

Organic search traffic increased from 1,800 to 17,500 visitors per month (from 60 to 580 per day); Tour reservations soared from 30 to 200 per month; Average page views by visitors increased fivefold; The website gained the leading position in its niche and reached the top of the search results page for all main search queries.

Promotion of the № 1classified ads website in Ukraine

Worked on [SEO]: 8 years Worked on [PPC]: 3 years

Traffic increased by 3 times Number of contacts increased by 3.5 times Cost per action decreased by 1.5 times Number of classifieds increased by 2 times Cost of user ads decreased by 2.5 times Depth of visit increased by 1.5 times Average length per visit increased 1.5 times

AdWords

PPC Results:

For PPC, every day for 3 years we:

Analyzed the ad campaign data and used the accumulated knowledge to modify and improve the campaigns daily. Worked on achieving the maximum number of unique visitors, minimum price per click and maintaining and improving the traffic quality. Worked on increasing the number of classifieds from users. Worked on maximizing conversions while maintaining low costs.

Netpeak has existed for 9 years; 8 of them were spent with Slando. We had more than 20 of employees working on the project. We created separate SEO and PPC departments, where specialists worked only with Slando. Since Netpeak has had clients from each of Slando’s categories we understand the niceties of different topics and can find the most proper tools to promote different categories. 1. 2. 3. Keywords in use: 250,000 Ads in use: 90,000 Siberia

Serpstat

The tools we used:

SERPSTAT

• Analyze. Optimize. Maximize

For SEO, every day for 8 years we:

Worked on on-site optimization, which increased the relevance of targeted pages and improved user experience. Analyzed and improved the quality of user behavior, ad submissions, page relevance quality, and Slando’s indexing. Improved backlink quality and quantity through in-house research and development and consistent hands-on work. Consistently improved the quality of traffic coming from search engines.

Due to our cooperation:

Growth in unique visitors in the last half of the year.

35%

ТOP 10

every

5-th

70%

Growth in traffic. internet user in Ukraine has visited Slando at least once in the past month. Slando went from the top 30 visited websites in Ukraine to the top 10.

Promotion of HomeMe.ru - the largest furniture and home goods online store in Russia

SEO running time: 3 months

SERPSTAT

• Analyze. Optimize. Maximize

12 of our specialists worked on the project for 3 months. Showed high accuracy in predicting results; structured internal website processes; and accomplished tasks with clear precision. Serpstat

The tools we used for HomeMe.ru:

Netpeak Spider

Netpeak Checker

Auditka

Kamasutra

• f a website’s visibility in search engines.

Keywords in use: more than 27,000

Every day for three months we:

Analyzed user behavior, relevance of targeted pages, and website indexing. Manually posted links and mentions

• n forums, blogs and social networks.

Created content for the websites: targeted pages, subpages, blogs. Expanded the number of useful pages on the website to increase targeted traffic. Posted high quality backlinks on relevant sources. Worked on internal website

• ptimization, which increased the

relevance of targeted pages and improved user experience.

growth of site visitors from search engines.

87%

growth in the number of pages indexed by Google and Yandex.

57%

growth in sales thanks to our cooperation.

48%

HomeMe reached the top ten Google results for the upholstered furniture niche.

ТОP-10

Due to our 3 months of cooperation:

Netpeak’s brand Our tools Our conferences

How Netpeak can facilitate your business?

Netpeak ratings

Netpeak certifications

Netpeak’s brand

Netpeak’s brand

The Netpeak’s brand is all the cultivated principles that have been with our company since 2006, which have become integral features in our services:

• 1. ROI-oriented.
• 2. Modern work environment.
• 3. Streamlined business process.
• 4. A system that works.
• 5. Experience.
• 6. Transparency.
• 7. Employee synergy.
• 8. Non-stop education for our specialists.
• 9. High-impact tactics.
• 10. Focused approach.

Netpeak is online marketing for businesses.

Netpeak Client Dashboard

With the help of the client dashboard, Netpeak clients get all the current information on the progress of their project, and are able to look through periodic project reports and gain access to important statistical data. The Netpeak Client Dashboard is meant to give

• ur clients the advantage of monitoring KPI (Key

Performance Indicators), getting status updates from specialists, and plenty of actionable data.

Our tools

Serpstat Ringostat Spider Checker

Our tools

SERPSTAT

• Analyze. Optimize. Maximize

SERPSTAT

• Analyze. Optimize. Maximize

www.serpstat.com

Powerful new service for website analysis. Serpstat – the first of its kind, Serpstat is an exclusive service for SEO and PPC specialists who focus on competitor

• analysis. It is the only service with a keyword database sorted solely by geo-targeted users. Today, the database

contains information on 88,000,000+ domains and 184,000,000 search suggestions.

www.ringostat.com

Call tracking system

Ringostat – an advanced call tracking system that helps evaluate the effectiveness of your marketing and advertising channels, and helps improve the quality of customer service.

Our conferences

«8P: Online marketing for business» Conference

Netpeak organizes one of the largest online marketing conferences in Ukraine.

44%

Marketing agencies 56% Business-sector

guests from 7 countries

«8P: Online marketing for business» Conference

Conference «Online advertising in Ukraine»

Netpeak is an organizer of the first conference in Ukraine, dedicated only to online advertising. 20+ cities 20 speakers 2 streams

1 day

11.5 hours

• f useful information

34 partners 200 cups of coffee 15 kg

• f carrots

Conference «Online advertising in Ukraine»

Netpeak’s additional values: our ratings

1st place

in media agencies Ukrainian Advertising Coalition

2nd place

in digital agencies Ukrainian Advertising Coalition

2nd place

in Ukrainian SEO agencies CMS Magazine

8th place

in digital agencies Cossa.ru

6th place

in media agencies Advse.ru

in 7

Ruward.ru ratings

TOP-100

Golden hundred Russian Digital 2013

TOP-100

Golden hundred Russian Digital 2014

Netpeak certifications

Thank you for your attention!

netpeak.net