area Profile rePorT Profile TargeT engage analYSe Welcome to this - - PowerPoint PPT Presentation

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Feb 23, 2023 203 likes •341 views

area Profile rePorT Profile TargeT engage analYSe Welcome to this example of a MyAudience area profjle report. You can commission a FREE report for your area by simply completing the short form on our website

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Profile • TargeT • engage • analYSe

area Profile rePorT

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Profile • TargeT • engage • analYSe

Welcome to this example of a MyAudience area profjle report. You can commission a FREE report for your area by simply completing the short form on our website www.myaudience.co.uk/downloads. This report will back-up your understanding of the population in your operating area and provide you with a clear breakdown of the demographic groups that make the area up. We will overlay Land Registry data to the population breakdown to give you an understanding of the volume of movers and also which groups of people are moving. We will provide you with the groups of people who are most likely to move in your area, so that you can target your marketing more directly.

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Profile • TargeT • engage • analYSe

Tier 1 area Profile reading general

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This report has been based on the following postcodes: RG1, RG2, RG4, RG5, RG6, RG30, RG31 Based on these postcodes we have established that there are a total

f 108,682 addresses

MyAudience have named ‘head of household’ data information on total of 63,604 addresses

Postcode profjle Market Profjle

Profjling begins with outlining your chosen area. Here you can visually ensure the data included in your report accurately focusses on your

territory. We also include a list of

postcode sectors, for the times when a list is much clearer!

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1000 2000 3000 4000 5000 6000

Postcode profjle

Volume of properties by Mosaic profjle Instructions by Mosaic profjle

Solid Economy are stable families with children renting better quality homes from social landlords. Rather than living on the largest council estates, these families are more likely to be found in smaller pockets

f social housing in more advantaged areas

Taking a top-level view of your territory, we break it up into demographic profjles. Each blue bar represents a defjnitive consumer type with clearly defjned purchasing

habits. Below you can see a

snippet of information on the largest profjle type in the area.

I36 Solid Economy

Market Profjle

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Land Registry profjle

Land Registry data has been selected for the same postcode sectors and is based on properties sold in the area between the March 2013 and March 2016. According to our records 4,381 properties have been sold during this period. This heat map shows where in your territory the sales activity has taken

place. The denser the concentration of

sales the darker the colour, so at a glance you can see pockets of activity.

Market Profjle

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1000 2000 3000 4000 5000 6000

Land Registry profjle

Career Builders are well-educated, motivated singles and couples in their late 20s and 30s progressing well in their careers and earning respectable salaries. Typically still renting, they commute from homes in upmarket city suburbs.

Volume of properties by Mosaic profjle Volume of Sold properties by Mosaic profjle

Now we know where they are, we break down who is moving in your

territory. The largest demographic

may not be the most active

demographic. Below you can read

information on the most active group, alongside the metadata behind the charts.

Market Profjle

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4929 4916 4310 4111 3341 3040 2292 2042 1912 1883 1842 1754 1545 1399 1385 1325 1201 1094 1060 1052 420 187 499 399 280 308 213 149 115 84 115 101 73 106 53 38 52 47 42 111

1000 2000 3000 4000 5000 6000

77% of the

market which moved in the last 3 years came from these core 20 groups These core 20 groups represent 70%

f the active

market

Activity levels

113 546 453 4310 958 590 1052 3040 4111 2292 870 4929 3341 1004 1399 2042 508 134 733 221 83 82 56 499 108 65 111 308 399 213 78 420 280 81 106 149 37 9 48 14

73.5% 15.0% 12.4% 11.6% 11.3% 11.0% 10.6% 10.1% 9.7% 9.3% 9.0% 8.5% 8.4% 8.1% 7.6% 7.3% 7.3% 6.7% 6.5% 6.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

1000 2000 3000 4000 5000 6000

Sales from Top 20 Profiles 77% Other Sales 23%

Volume of properties by mosaic profjle Volume of sold properties by mosaic profjle Volume of properties by mosaic profjle Volume of sold properties by mosaic profjle Conversion rate

Ranked in order of the largest demographic group, to the smallest Ranked in order of the highest converting demographic group, to the smallest Here we really start to crunch the numbers and drill down on the upmost active profjles to target in your territory. To draw comparisons and highlight your most valuable targets.

Market Profjle

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1.6%

3.1%

4.7% 2.8% 1.5% 3.2% 2.4% 0.4%

0.9%
2.4%
0.7%
1.1%
2.2%

0.7%

3.1%
4.0%
2.6%
2.6%
2.9%

3.7%

5.0%
4.0%
3.0%
2.0%
1.0%

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%

Propensity to move

Mosaic group more likely to move Mosaic group less likely to move

The fjnal analysis in Tier 1 is our propesity to move model. Taking the largest 20 groups, we present the consumers who are moving at a much higher rate than the rest

f the territory. Which groups show up

across all of our analysis’, and how many there are; will lead us onto Tier 2 where we show where your brand fjts within these trends.

Market Profjle

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Market Profjle

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Profile • TargeT • engage • analYSe

TieR 1

FRee

Area Profjle

Demographic of area Propensity to move model Highest converting demographics Combine your customer data with your Tier 1 insights Highlight where your target market live More in-depth Mosaic analysis Missed market opportunities Detailed propensity to move Strategic analysis to refjne marketing messages

Market Profjle Targeting Your Market

TieR 2 TieR 3

ConTACT uS FoR A free ConSuLTATIon

ONLY £495+vaT

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Oaklands House 2 Oaklands Park, Wokingham, Berkshire RG41 2FD Telephone: 0118 936 0123 Website: www.myaudience.co.uk