area Profile rePorT Profile • TargeT • engage • analYSe
Welcome to this example of a MyAudience area profjle report. You can commission a FREE report for your area by simply completing the short form on our website www.myaudience.co.uk/downloads. This report will back-up your understanding of the population in your operating area and provide you with a clear breakdown of the demographic groups that make the area up. We will overlay Land Registry data to the population breakdown to give you an understanding of the volume of movers and also which groups of people are moving. We will provide you with the groups of people who are most likely to move in your area, so that you can target your marketing more directly. Profile • TargeT • engage • analYSe
Tier 1 area Profile reading general Profile • TargeT • engage • analYSe
Market Profjle Postcode profjle This report has been based on the following postcodes: RG1, RG2, RG4, RG5, RG6, RG30, RG31 Based on these postcodes we have established that there are a total of 108,682 addresses MyAudience have named ‘head of household’ data information on total of 63,604 addresses Profjling begins with outlining your chosen area. Here you can visually ensure the data included in your report accurately focusses on your territory. We also include a list of postcode sectors, for the times when a list is much clearer!
Market Profjle Postcode profjle 6000 Taking a top-level view of your 5000 territory, we break it up into demographic profjles. Each blue bar 4000 represents a defjnitive consumer type with clearly defjned purchasing habits. Below you can see a 3000 snippet of information on the largest profjle type in the area. 2000 1000 0 Volume of properties by Mosaic profjle Instructions by Mosaic profjle Solid Economy are stable families with children renting better quality I36 Solid Economy homes from social landlords. Rather than living on the largest council estates, these families are more likely to be found in smaller pockets of social housing in more advantaged areas
Market Profjle Land Registry profjle Land Registry data has been selected for the same postcode sectors and is based on properties sold in the area between the March 2013 and March 2016. According to our records 4,381 properties have been sold during this period. This heat map shows where in your territory the sales activity has taken place. The denser the concentration of sales the darker the colour, so at a glance you can see pockets of activity.
Market Profjle Land Registry profjle 6000 5000 Now we know where they are, we break down who is moving in your 4000 territory. The largest demographic may not be the most active demographic. Below you can read 3000 information on the most active group, alongside the metadata 2000 behind the charts. 1000 0 Volume of properties by Mosaic profjle Volume of Sold properties by Mosaic profjle Career Builders are well-educated, motivated singles and couples in their late 20s and 30s progressing well in their careers and earning respectable salaries. Typically still renting, they commute from homes in upmarket city suburbs.
Market Profjle 6000 Activity levels 4929 4916 5000 4310 4111 4000 77% of the Ranked in order of the 3341 3040 market which moved in 3000 largest demographic the last 3 years came from 2292 group, to the smallest 2042 1912 1883 1842 2000 these core 20 groups 1754 1545 1399 1385 1325 1201 1094 1060 1052 1000 499 420 399 308 280 213 187 149 115 115 101 106 111 84 73 53 52 47 42 38 0 Here we really start to crunch the numbers and drill down on the upmost active profjles to target Other Sales Volume of properties by mosaic profjle Volume of sold properties by mosaic profjle in your territory. To draw 23% comparisons and highlight 6000 80.0% your most valuable targets. 73.5% Ranked in order of the 70.0% 4929 highest converting Sales from Top 20 5000 demographic group, to 4310 60.0% Profiles 4111 4000 the smallest 77% 50.0% 3341 3040 3000 40.0% 2292 30.0% 2042 2000 1399 20.0% 15.0% 1052 1004 958 12.4% 870 These core 11.6% 11.3% 1000 11.0% 10.6% 10.1% 733 9.7% 9.3% 9.0% 8.5% 8.4% 8.1% 546 7.6% 10.0% 7.3% 499 590 508 6.7% 7.3% 6.3% 453 6.5% 399 420 308 20 groups represent 280 213 221 149 134 113 108 111 106 83 82 78 81 56 65 48 37 9 14 0 0.0% 70% of the active market Volume of properties by mosaic profjle Volume of sold properties by mosaic profjle Conversion rate
Market Profjle Propensity to move 6.0% 5.0% 4.7% 4.0% 3.7% 3.2% The fjnal analysis in Tier 1 is our propesity to 2.8% 3.0% 2.4% move model. Taking the largest 20 groups, 2.0% 1.6% 1.5% we present the consumers who are 1.0% 0.7% moving at a much higher rate than the rest 0.4% 0.0% of the territory. Which groups show up across all of our analysis’, and how -0.7% -1.0% -0.9% -1.1% many there are; will lead us onto -2.0% Tier 2 where we show where your -2.2% -2.4% -2.6% -2.6% -3.0% brand fjts within these trends. -2.9% -3.1% -3.1% -4.0% -4.0% -5.0% Mosaic group more likely to move Mosaic group less likely to move
Market Profjle
ConTACT uS FoR A free ConSuLTATIon TieR 1 TieR 2 TieR 3 Area Profjle Market Profjle Targeting Your Market Combine your customer data with Missed market opportunities Demographic of area your Tier 1 insights Detailed propensity to move Propensity to move model Highlight where your target Strategic analysis to refjne Highest converting demographics market live marketing messages More in-depth Mosaic analysis ONLY £495 +vaT FRee Contact us today on: 0118 9360 123 | www.myaudience.co.uk | info@myaudience.co.uk Profile • TargeT • engage • analYSe
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