Applying the Behaviour Change Framework (BCF) to financial - - PowerPoint PPT Presentation

Applying the Behaviour Change Framework (BCF) to financial empowerment

Presented by: Ayesha Umme-Jihad and Philippe Raphael

May 7, 2018 – 3:30 to 5:00 p.m.

Today you will…

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Gain an understanding of the Behaviour Change Framework (BCF) Learn how to apply the BCF Think about incorporating the BCF into your work

Reflection Case application The BCF BE & the design process Intro

Agenda for this session

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Say hello to Kim!

Kim J

Toronto, Ontario

Future $aving$ financial coaching participant

Age: 36 Gender identity: Male Employment: 3 part-time jobs (produce delivery, barista, painting jobs) Career goal: Home painting business Money goal: Pay down debts; buy a car; save money for business start-up Current financial habits: Okay with saving money but can easily fall off track; doesn’t write down a budget; often thinks he has more money than he does

* Completely fictional

What’s behaviour economics?

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People behave in “predictably irrational” ways, and there are recognizable patterns that govern their behaviour under certain circumstances.

* Designing for Behaviour Change toolkit

Has this happened in your FE-related program?

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Clients didn’t act in their best financial interest Clients didn’t make the specific decision that program was made for Clients’ reasons or motivations are not that easy to predict Clients did not change their behaviour after gaining knowledge

The design process

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The BCF

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Questions?

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Case application: Tax clinic time!

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Case application: Tax clinic evaluation findings

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Missing documents: Many filers do not bring all their papers/forms to a tax clinic Leave when waiting too long: Filers may often leave when they feel like they’re waiting too long to meet with a volunteer filer Benefits skipping: Some benefits require an application form separate from tax filing that many clients do not pursue Make refund arrangements: Many filers have already decided what they are doing with their refund, which may not be the most financially beneficial decision Over-commute: Many filers are unsure of the closest tax clinic and travel to ones that their family members or friends have recommended which may cost them more

Case application: Instructions

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Make a group of 3-4 people at your table. Get a pre-populated template. As a group, read sections 1, 2, and 3. Discuss (5 mins). Fill out Section 4 – Resulting effects (10 mins).

Come up with as many effects as you can

Fill out Section 5 – Program solutions (15 mins).

Come up with lots of ideas or be detailed with a few

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Let’s hear from some of you

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Choose one group member to speak Read your responses for questions 3, 4, 5, and 9a or 9b

Reflections and questions

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Insights: Is this useful for you?

Write a note to yourself about one of the following:

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A situation in your work where you could use this? Someone you work with who could use this? What supports are needed to use the BCF?

Resources

• Bridgeable’s Designing for Behaviour Change Toolkit: http://toolkit.bridgeable.com/
• Design Thinking with IDEO: https://www.ideou.com/pages/design-thinking
• IDEO’s projects related to Financial health:

https://www.ideo.org/programs/financial_health

• Insights to Impact: Harnessing behaviour science to build financial well-being, by Deloitte

and Prosper Canada

– Report: https://learninghub.prospercanada.org/knowledge/insights-to-impact-harnessing- behavioural-science-to-build-financial-well-being/ – Webinar: http://prospercanada.org/Resources/Webinars/Insights-to-impact-What- behavioural-science-tells.aspx

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Contact us!

Ayesha Umme-Jihad, Research and Evaluation Officer aummejihad@prospercanada.org 416-665-2828 ext 2247 Philippe Raphael, Research and Evaluation Officer praphael@prospercanada.org 416-665-2828 ext 2252