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APA Austria Press Agency Structure & Development Verena Krawarik APA Innovation Management 16 July 2009 1 From correspondence office to APA In the shadow of the state from 1849 - 1946 Austrian correspondence office


  1. APA – Austria Press Agency Structure & Development Verena Krawarik APA Innovation Management 16 July 2009 1

  2. From correspondence office to APA � “In the shadow of the state” from 1849 - 1946 � Austrian correspondence office 1849-1859 � Imperial & royal telegraph/correspondence office 1860-1918 � Telegraph/correspondence office 1918-1922 � Official news agency ANA 1922-1938 � German news office 1938-1945 � Official news agency ANA 1945-1946 � 1946: founding of APA as an independent, privately operated news agency under the cooperative ownership of Austrian daily newspapers 2

  3. Form of organization: cooperative � Members: ORF (Austrian broadcasting corporation) and 15 Austrian daily newspapers � Mandate: promotional tasks to serve members. A 24 hour on-line operation is used to simultaneously provide the news to all members for compensation and in according to standard guidelines. � APA also provides its services to non-members. 3

  4. Nachrichtenagenturen weltweit 4

  5. Mission Statement: Strength based on independence � APA, as the Austrian news agency, is an integrated information business company, providing news, information and IT services to both media and political institutions, as well as to corporations. � APA fulfils its tasks according to the principles of reliability, speed, and balanced information, as well as studiously avoiding one-sidedness and partiality, and works independently from the state, the government, and the political parties. � As Austria’s leading information service group, APA is one of only ~ 20 news agencies worldwide, which function independently from the state and the government. 5

  6. From news agency to information provider Success through convergence Increasing profitability and earning power through added value � Digitalization: linking real-time transmissions with current information and storage 1986 Establishment of APA-MVN (Austria-wide high performance data network to interactive APA media connections) 1989 Market introduction of APA-Online (real-time information system linked to a database host) 1990 The “Standard” becomes the first newspaper electronically archived with APA-Online 2003 Expansion to AV: ORF information broadcasts in the database 2005 Start of internationalization � Economic mandate 6

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  9. Structure of sources � 10,000 to 20,000 reports received per day � 25 foreign agencies for texts � 2 international business agencies (Bloomberg, AFX) � 2 photo agencies (epa & dpa) 9

  10. A wave of information – text (2008) � Total reports 209.518 � Daily average 572 � Total own contribution 52,55 % � Reports according to department (daily average) AI II WI CI KI SI XI 129 37 169 103 33 102 16 � Own contribution in percent AI II WI CI KI SI XI 25,63 97,46 50,74 56,45 48,17 71,03 57,04 10

  11. APA-MultiMedia Multimedia content for portals, print, screens, mobile applications Editorial outsourcing 11

  12. APA-Finance � Information for decision makers � Finance-Newsfeeds with numeric data, systems and applications. 12

  13. Picture Agency Leading Austrian Picture Agency Leading Swiss Picture Agency APA ~ 60 %, SDA ~ 40 % � Full-Service Picture Agency � News Coverage, Historical, Features, Stars, Creative, Stock � Cooperation with nationalen und internationalen Providers 13

  14. Informationmanagement Circulation of original multimedia information/press releases over the APA network under the responsibility of the sender - Extensive media and technical databases - Media monitoring and profiling services - Knowledge management Presence/image analyses: Data for media image profile statistically and graphically prepared and interpreted according to research methods. Circulation of original multimedia tourism information/press releases over the APA network and to industry experts under the responsibility of the sender − Up-to-date news summaries / special interest dossiers − Extensive media and technical databases − Media monitoring and profiling services 14

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  16. Information technology: APA-IT Development, implementation and Multimedia operation of total solutions database solutions for Internet portals and for media and Intranet applications media-related operations Professional Server hosting, solutions for PC and network broadcast stations support 16

  17. Semantics@APA The beginnings � Development oft PowerSearch since 2002/03 -> „Driving Force“ behind all APA- Information Products � Information Extraction, Conventional Retrieval- und Knowledge Management � High Performing – short response time � Real-Time Update – text documents and metadata 17

  18. Semantics – Why we care? APA Online Manager, Sitesearch + und DeFacto-Wissenswelt 18

  19. Semantics – Why we care? APA Online Manager, Sitesearch + und DeFacto-Wissenswelt 19

  20. Semantics – Why we care? Our Goals � Enhance the quality of results through semantics � Disambiguation through context => U2 (Tube) ≠ U2 (Band) � Making our contents compatible and linkable by accumulating metadata � The end of data silos � Creating a basis for the marketability through new setting of openness. � A new dimension in economics 20

  21. Semantics – Why we care? Our Projects � Semantics is a new dimension in knowledge management. Therefore we are working hard on: � Enhancing Entity Recognition: Company, organisation and product names will soon be integrated in our services � “Urfication” of APA content � Building up a showcase on our politician database „Polis“ http://www.polis- online.at/cms/polis2/ � And lot‘s of more projects ideas… 21

  22. Semantics – Why we care? One more thing Visit: APA-Labs: http://www.apa.at/labs -> to learn what we do in our R&D departments APA-ZukunftWissen: http://www.zukunftwissen.apa.at > to read what the scientific community in Austria is doing in the field of semantics DeFacto Wissenswelt: https://www.defacto.at/wissenswelt -> to read and watch what newspapers and journals write about semantics Keep in Mind: � MediaWatch is offering a Grant for PhD thesis � Topic: Social Media, Web 2.0 and Web 3.0 � Application Deadline: 31. Oktober 2009 � E-Mail: hannes.vorhofer@apa-mediawatch.at 22

  23. Thank you for your attention 23

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