PRESENTATION INVESTORS SEPTEMBER 2017
disclaimer statements contained in this document, particularly the content of this document must not be those concerning forecasts on future m6 group considered as an offer document or as a performance, are forward-looking statements that solicitation to buy or sell m6 group shares. are potentially subject to various risks and uncertainties. the information, tables and financial statements included in this document, especially in the any reference to m6 group past performance should appendices, are currently undergoing audit and are not be interpreted as an indicator of future awaiting amf registration (registration document performance. including the annual financial report). 2
m6 group presentation 1. profile 2. activities 3. Acquisition of rtl radio 4. key figures 5. outlook 6. appendices 3
workforce: 2 nd 1,991 CREATION IN 1987 24.4% French sales Permanent house advertising contracts market share of AROUND THE CHANNEL at 31 december 2016 fta channels in 2016 3 22.2% fta audience share on 2016 ebita 2016 revenue commercial channels target of fta €1,279m € 245.5m channels in 2016 5 pay-tv channels 4
profile 5
profile 1.relevance of group strategic model CONTENT ACQUISITION & PRODUCTION DIGITAL ACTIVITIES CONTENT BROADCASTING DIVERSIFICATION 6
profile 2.key dates 7
profile 3.breakdown of 2016 revenue and ebita ebita revenue excluding m6 mobile contractual compensation television television €855,8 m €159,3 m 67% 7% 78% 78 Eliminations and other revenues unallocated items €0,3 m - €3,5 € diversification diversification €325,0 m €39,3 m 25% 25% 19% Production Production & & audiovisual audiovisual rights rights €97,6 m €8,4 m 8% 8% 4% 4% 8
profile 4.corporate governance GUILLAUME DE POSCH NICOLAS DE TAVERNOST SUPERVISORY BOARD JEROME THOMAS DAVID VALENTIN LEFEBURE LARRAMENDY 9 of which 4 independent members as defined by afep-medef
activities 10
activities strategic model A STRATEGIC MODEL OF DEVELOPMENT LEANING ON THE COMPLEMENTARITY AND THE TRANSVERSALITY OF ITS ACTIVITIES ON ALL THE VALUE CHAIN CONTENT ACQUISITION AND PRODUCTION CONTENT DIGITAL ACTIVITIES BROADCASTING DIVERSIFICATION … 11
activities 1.television 1 family of channels OBJECTIVES logic maximizing Power effect of the sales 1 house advertising revenues Thanks to the optimal use optimizing 2 of stock rights and in- programming house production cost subsidiaries 12
activities television – a family of complementary channels targeting women under 50 pay-tv channels fta channels 13
activities - television - audience ratings 2017 : m6 group gained ground on wrp-50 2016 ytd 2017 ytd audience ratings of free-to-air channels -1.0 pp +0 .8 pp -0.1 pp -1.4 pp 28,9 27,7 14,0 27,9 26,9 14,1 4+ audience 6,3 7,7 share (%) + 0.8 pp -1.0 pp +0.2 pp 31,1 31,9 -1.2 pp 16,7 17,7 wrp-50 audience 22,3 22,1 share (%) 7,9 6,7 14 Source : MMW Médiamétrie - Médiamat – Semaines 1 à 35
activities - television - audience ratings 2017 : on the commercial target, m6 has never been so close to tf1 change in m6 / tf1 channel audience share ratio among wrp-50 72% 71% 67% 66% 64% 64% 64% 59% 58% 57% 54% 52% 53% 55% 54% 54% 52% 51% 50% 46% 47% 48% 40% 36% 38% 34% 27% 25% 22% ytd 15 Source : MMW Médiamétrie - Médiamat – Semaines 1 à 35 pour l’année 2017
activities - television - audience ratings 2017: m6 leader in access prime time wrp-50 audience share monday-friday 6pm – 9pm 2017 ytd 17.7% 17.6% 12 source : mmw médiamétrie – lundi-vendredi
activities - television – dtt audience ratings 2016 ytd 2017 - w9 and 6ter among the leading dtt channels on the 2017 ytd commercial target 3,5 3,4 3,4 3,2 3,2 2,9 2,7 2,8 2,5 2,2 2,1 2,0 2,0 1,9 1,9 1,8 1,7 1,7 1,7 1,7 1,7 1,6 1,6 1,4 1,2 1,2 1,2 1,1 1,1 1,0 1,0 0,9 0,8 0,8 0,7 0,7 4+ audience share 0,6 (%) 0,2 4,0 4,1 4,0 3,9 3,9 3,7 3,7 3,7 3,3 3,3 2,7 2,7 2,6 2,3 2,1 2,2 2,2 2,1 2,0 1,9 1,6 1,7 1,5 1,5 1,5 1,4 1,2 1,1 1,0 0,9 0,9 0,7 0,7 Wrp-50 audience 0,5 0,5 0,4 0,2 share (%) 0,1 17 source : mmw médiamétrie Source : MMW Médiamétrie - Médiamat – weeks 1 to 35
activities - television – audience ratings focus summertime 2017 été 2017 été 2016 +0.3 pp +1.3 pp -2.5 pps 29,7 29,4 24,6 23,3 17,5 -0.2 pp fta 20,0 channels wrp-50 4,5 4,7 audience share (%) + 1.1 pp -0.3 pp +0 .4 pp 24,4 23,3 21,0 21,3 17,3 +0 .7 pp +0 .6 pp -1.8 pp 16,9 -0.8 pp 10,5 10,1 10,3 9,8 +0 .2 pp -0.3 pp 9,5 8,5 = frda-50 4,3 5,1 audience 1,9 1,7 1,0 0,9 share (%) 1,2 1,0 18 Source : MMW Médiamétrie - Médiamat – 3 juillet au 3 septembre
activities - television - audience ratings summertime 2017: on m6 news magazines and news shows performed remarkably Audience share 4+ / wrp-50 (%) – consolidated rating 21% WRP-50 19% WRP-50 21% WRP-50 Best summer Best summer Best summer since 2005 since 2006 since 2009 21% WRP-50 Best summer 4+/WRP-50 25% WRP-50 34% WRP-50 Best season stable y.o.y 4.7M° 14% 4+ / 24% WRP-50 Best summer 4+ 19 Source : MMW Médiamétrie - Médiamat – 3 juillet au 3 septembre
television - advertising market +4.1% m6 group advertising revenue reached an all-time high 792.9 762.0 free-to-air channels m6 group net advertising 2015 2016 revenue (€ millions) +4.8% 853.3 813.9 +16.3% 60.4 52.0 other activities internet 2015 2016 2016 2015 20
television - advertising market 2009/2015 m6 group free-to-air channels saw their advertising 2016 market share increase by 0.9 pp in 2016, reaching an all- time high change in net tv advertising market share of m6 group's free-to-air channels since 2009 - % +2.3pp 24.4% 23.7% 23.5% 23.3% 22.7% 22.4% 22.3% 22.0% 21
2 activities 2.content acquisition and production OBJECTIVES safeguarding 1 content supply for our tv channels diversifying 2 revenues 22
cinema production & audiovisual rights box office success of growth in both revenue and ebita due to a more favourable cinema release line- up movies distributed by snd 2.1 m 2.1 m admissions admissions revenue (€ m) 2015 2016 +4.2% 15 movies released vs. 97.6 1.8 m 13 in 2015 93.6 admissions 10.5 m admissions ebita (€ millions) +19.3% 8.4 7.0 8 films co- 1.6 m produced 1.9 m admissions 1.9 m 9.7 m admissions admissions 8.6% admissions margin 23
activities 3 3.digital activities OBJECTIVES reinforcing the tv access and 1 Accompanying new use and audience/content innovate for advertisers consumption on the internet 2 identifying future talents 24
digital m6 web : growth in online video advertising revenues the group continues to develop its digital platform catch up more than 1.5bil. revenue (€ m) 15m ebita (€ m) 69.3 62.4 videos viewed in 2016 registered users 13.5 10.0 (up 54% year on year) 294m due to the integration 2015 2016 2015 2016 of portails videos viewed in 2016 (3x vs. 2015) revenue (€ m) 394m ebita (€ m) 4.6 4.1 mcn 2015 2016 -1.8 videos viewed in 2016 2015 2016 (2x vs. 2015 ) -3.9 revenue (€ m) gradual transfer of m6 mobile customers to orange services ebita* (€ m) 37.3 m6 mobile 23.5 24.6 19.7 payment guaranteed till june 2019 25 * M6 Web hors M6 mobile 2015 2016 2015 2016 * 2016 ebita exc. impact of m6 mobile exit (€ 50 m contractual compensation)
activities 4.diversification 4 OBJECTIVES - air-time : home-shopping, call- TV, … use air-time and available 1 advertising slots to - advertising time: m6 interaction, generate new revenue monAlbumPhoto.fr,… m6 group, one of the most diversified tv 2 groups in Europe diversifying revenues … (33% of revenue from non advertising revenues) 26
new bestsellers DIVERSIFICATION Ventadis: business volume maintained in a challenging market Glambrush Starshower Pocket Hose revenue (€ m) 2015 2016 +0.6% extension of the range 158.7 157.7 Development of new photo product segments and production capacity doubled range undergoing renewal ebita (€ m) -15.8% 16.9 14.3 Artishot Tarte express K derm 27
DIVERSIFICATION F.C.G.B: reduction in losses sports results once again falling short, marked by failure 2015 to qualify for a european 2016 competition revenue (€ m) 64.4 57.9 6 th 2014/2015 failed to qualify 11 th 2015/2016 group stage ebita (€ millions) failed to 6 th 2016/2017 qualify 2017/2018 failed in preliminary -8.9 round -10.6 28
acquisition of rtl radio 29
acquisition of rtl radio rtl radio division, a major opportunity ACQUISITION OF A LEADER A NEW CONTRIBUTION TO WITHIN A SOLID AND STABLE MARKET EBITA CREATION OF A MULTIMEDIA SALES HOUSE POTENTIAL FOR SYNERGIES Text Support functions OPTIMISATION OF M6’S BALANCE SHEET STRUCTURE LEADING TO STRONG VALUE CREATION FOR SHAREHOLDERS 30
acquisition of rtl radio rtl radio, the leading french private Radio Group 31
acquisition of rtl radio acquisition of a group of companies Diversification Music General Sales house activities radio interest radio FRANCE REGIONS 32
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