Annual Meeting 2020 February 8, 2020 2 Contents Key 2020 Actions - - PowerPoint PPT Presentation

Annual Meeting 2020

February 8, 2020

2

Contents

Key 2020 Actions slide 20 Properties Update slide 3 Council Report slide 4 Program Assessment slide 12

3

Properties

Longview Program Center DuPont Program Center: Update Bellevue Program Center: Relocation

Members

24,128

Girl Scouts served

(an annual decrease of 3.2%)

13,781

Adult members

(an annual increase of 2.7%)

37,909

Total members

(an annual decrease of 1.1%) Daisies (Grades K-1) 4,623 Girls Brownies (Grades 2-3) 6,839 Girls Juniors (Grades 4-5) 5,961 Girls Cadettes (Grades 6-8) 4,812 Girls Seniors (Grades 9-10) 1,503 Girls Ambassadors (Grades 11-12) 817 Girls

87% of girls

reported Girl Scouts had a strong, positive impact on their life

It has helped me grow as a leader and a person in general. It has helped me gain confidence and also be a better public speaker. It has also motivated me to help serve my community.

[Girl Scouts] helped me try new things that without Girl Scouts I would N E V E R do.

PROVIDING IMPORTANT LIFE SKILLS 21,598

Girl Scouts participated in a troop in 2019

1,262

Girls participated in Zombie Emergency Preparedness Challenge

28

Gold Awards earned in 2019

GETTING GIRLS OUTDOORS

It has helped my confidence, I always go to camp alone where I learn how to make friends and not be so shy.

8,355

Girl Scout campers at our staff-run and volunteer-led camps in 2019

$337,910

Provided for camperships, financial assistance for girls to attend camp

$

25%

Of girl campers at our staff-run camps received financial assistance

DISCOVERING ENTREPRENEURSHIP 16,048

Girl Scouts participated in Cookie Sale in 2019

4.5 million

Boxes of cookies sold

4,531

Financial literacy badges earned (according to retail sales) Girl Scouts has provided me with friends, special skills, and more. We learn about money management, advertising, time management, customer service inventory control, goal setting and math. It makes me be apart of something and feel like I belong.

PLUGGING INTO STEM

Girl Scouts has helped me make friends and

• confidence. It

has helped me with STEM and math in cookie

• season. My

experience has been amazing, and I can’t wait to find out where I come

• ut in life!

1,842

Girl Scouts participated in STEM experiences like STEM workshops, Makerspace, and Geek Out

365

Girls participated on a LEGO Robotics team

3,909

Robotics and engineering badges earned (according to retail sales)

FLEXIBLE EXPERIENCES DIVERSITY, EQUITY & INCLUSION COLLABORATIVE TECHNOLOGY TRANSFORMATIVE PHILANTHROPY

• Girls of color and Hispanic ethnicity are 23.8% of

girl members, an increase from 18.2% in 2017.

• Staff of color now make up 32% of all roles, up

from 15.5% in 2015.

• Launched GSLearn to help volunteers more easily

access and complete training from anywhere.

• Streamlined financial assistance online

registration to ensure a sustainable program.

• Increased participation in Girl Experience programs

by 83%, serving 4,472 unique girls in 2018-2019.

• Reorganized our membership team’s leadership to

support a more consistent, high-quality experience.

• Raised $130,308 at Glamp to send 217 girls to Girl

Scout Camp.

• Increased charitable donations by 17%, to more

than $2 million.

• AT&T, Ericsson and Facebook offered STEM badge

workshops to more than 100 girls.

Example: GSUSA Pillars as Core Programs

Delivery methods in gray Girl Experience

12

STEM Outdoor Skills Entrepreneurship Life Skills STEM Badges Summer Camp Cookie Sale Troop Makerspace Horse Fun Fall Product Sale Highest Awards Summer Camp Volunteer-Led Camp Global Action LEGO Robotics Outdoor Champions (Troop) Zombie Challenge STEM Workshops Love State Parks Geek Girl Scouts

17296 16965 16048

FY17 FY18 FY19

2826 2704 2272

Girl Participation

13

Girl Experience Programs served many more unique girls than Staff-Run Camp in FY19.

Volunteer-Led Camp

Self-reported—may be duplicative

Girl Experience Staff-Run Camp Outdoor Program at Camp

794 764 649

Cookie Sale

5015 6156 6083 1977 2450 4472

Troop

22289 22501 21598

FY17 FY18 FY19

Characteristics of a good troop according to girls

14

Positive Group Dynamics Good Size

(not too many or too few)

Equitable Participation Time on Task

(Little wasted time, confusion, or disruptions)

Regular, planned activities

Some girls only show up to the fun stuff, but don't do that hard work or come to the learning stuff. I am a brownie and our group was large so large that it felt like i never got to do anything but hear people yell in meetings.

Girls in Troop by Program Participation

15

8% 20% 72%

Staff-run Camp Girl Experience Cookie Sale

Percent of Girls in Troop Participating in Various Programming in FY19

Girls in Troop

21,598

While troop girl participation in the cookie sale is strong, we likely could be drawing more troop girls into our programming with intentional recruiting strategies and processes.

15,598 4,238 1,808

Most leaders were interested in getting more support for STEM and

• utdoor activities.

16

2019 GSWW Volunteer Survey Q: How interested are you in receiving further support or assistance with the following? (n=352)

Very Interested 59% Very Interested 71%

0% 20% 40% 60% 80% 100%

Facilitating STEM activities Getting girls outdoors

43% 30%

A third or more reported not doing STEM activities or outdoor activities this past year.

Troop Programming Gaps

17

2019 GSWW girl survey How interested are you in doing the following at Girl Scouts? (Girls =647) 2019 GSWW guardian survey Which of the following GS STEM activities, if any, are you likely to consider for your girl next year? (n=575) 2019 GSWW volunteer survey How interested would your troop be in attending the following programs if run by the Council or a 3rd party vendor? (n=337)

75% 68% 68% 59% 53% 38% Participate in outdoor activities like hiking or… Go to overnight camp at GS Makerspace activities Earn a Highest Award Science workshops Join a GS Robotics team

Girls Interested

(Top 2 Box) 34% 56% 23%

Parents Interested

(Selecting “Yes”) 50% 56%

Leaders Interested

(Top 2 box)

STEM: Opportunities to Expand

41% 59% 59%

0% 25% 50% 75% 100%

Outings or field trips Girl Scout events attended (council or Service Unit) Community service projects Outdoor activities (other than camping) STEM activities Overnight Camping trips

• ne

none 2 or more

Source: 2018 GSUSA volunteer survey (n=495 GSWW leaders)

Over half of troops did not conduct any camping

• r STEM activities in 2018.

13% 13% 14% 19% 20% 21% 24% 26% 31% 33% Girls got to make more decisions My troop met more often We spent less time selling… More hands-on activities were… Different kinds of activities… My troop earned more badges I was made to feel like part of… Meetings were more organized We went on more field trips We did more outdoor activities

Over 40% of girls at risk of leaving in 2018 indicated they might stay if their troop did more of either of these.

Source: 2018 GSWW girl survey

Opportunities to Reach More Girls: Programming Through Troop

Key 2020 Actions

19

• Maintain high caliber financial projection and expense monitoring

functions

• Maintain focus on consistent membership business practices, strong

member service

• Commit to member-focused registration practices
• Increase registration window to 4-6 months
• Decrease time between registration deadline and event occurrence
• Identify and plan for core programs across our four program arms