and Regulations Specialty household cleaning products Rust Stain - - PowerPoint PPT Presentation

Sustainability: Marketing Pressures and Regulations

Specialty household cleaning products

• Rust Stain Removers
• Appliance Cleaners,
• Drain & Clog

Cleaners

• Laundry Solutions.

*Founded 1958

Walmart’s supply chain sustainability initiatives

Launched supply chain program in 2009, AKA the Walmart Supplier Sustainability Assessment (SSA) or 15 Questions. Stage 1

Walmart’s supply chain sustainability initiatives

Implemented Walmart Sustainability Index in 2012.

• Started with 100

product categories – now more than 700

• Partnered with The

Sustainability Consortium Stage 2

• Consists of approx. 12-16 questions per category to

establish performance

• Complete once a year
• As the index matures, higher

expectations are established and suppliers are expected to push further down supply chain

• Scores are used to rank suppliers against their

competitors

• Used by Walmart buyers

to make decisions

Walmart Index

Examples:

• What % of your ingredients was produced by suppliers

that reported their annual Scope 1 & 2 GHG emissions?

• Do you responsibly source palm oil in your products?
• What is % of recycled content in your product?
• What % of your products do you disclose the

ingredients to consumers online?

• How do you ensure that consumers and the

environment are not harmed by your products or their ingredient?

Surface Cleaner Category – 2015 Index

SUSTAINABILITY: Where did we start?

• Developed a sustainability initiative in 2010
• Formed a “Green Team”
• ISO 14001 Certification

– Manage sustainability Efforts through use of a formal & organized EMS – Drive continuous improvement

• Focused on Walmart Scorecard & other

customer requirements

– Began measuring annual GHGs (2010 - present) and set goal – Measure Water Usage & Waste Generation and set goals

• Developed sustainability flyers
• Get employees involved (AIM Program)
• Joined and served on the board of NISBC – Got

Bright Green Certified (2 Star)

• Started recycling
• Started integrating green chemistry using DfE /

Safer Choice

• Began Supplier Sustainability Initiative
• Sustainability Training
• New LEED Certified Building

MECHANICAL PLAN

12 GAS FIRED UNIT HEATERS 2 MAKE UP AIR UNITS

MECHANICAL PLAN

2 HIGH EFFICIENCY THERMO CYCLER UNITS

FUN FACT

> <

BEFORE AFTER

ADDED DAYLIGHT TO THE WAREHOUSE, 9 NEW WINDOWS WERE INSTALLED DURING THE PROJECT.

FUN FACT

> <

BEFORE AFTER

Packaging Design Changes

50% Reduction in Packaging, while maintaining safe formulation

Packaging Design Changes

CAD# Square Feet Qty/Pallet Total Sq Ft G7860A4 15.58 30 467.4 Layer Pad 11.61 1 11.61 479.01 119,753 TOTAL SQ FT (EACH PALLET) TOTAL SQ FT (250 PALLETS) Clamshell Tray CAD# Square Feet Qty/Pallet Total Sq Ft G8639M1 17.45 2 34.9 G8639J2 12.87 2 25.74 60.64 15,160 TOTAL SQ FT (EACH PALLET) TOTAL SQ FT (250 PALLETS) Shrink Wrap Sleeve

Saved 418.37 sq. ft. of cardboard & $175 for each pallet

Green Marketing

• Companies are eager

to market their sustainability efforts and “greener” products.

• Must be careful how

you do this……

Greenwashing

Misleading consumers or providing deceptive statements regarding a company’s environmental practices

• r the environmental benefits of a

product or service.

GREEN APPROVED

FTC Green Guides

• Designed to help marketers make truthful and

non-deceptive claims about the environmental attributes of their products.

• Launched in 1992
• Revised in 1996, 1998 and 2012

FTC Green Guides

• Environmental claims must be substantiated

and backed up with scientific evidence:

– Ex. “Biodegradable” claim can be supported through testing using OECD 301 Biodegradability Method

• FTC tracks and responds to false claims that

“may or may not be deceptive under Section 5

• f the FTC Act.”
• FTC can take enforcement action, which can

lead to orders prohibiting deceptive marketing and advertising and ultimately fines if the orders are violated.

FTC Green Guides - Examples

Do not make broad, unqualified general environmental benefit claims:

 Qualify claims with specific environmental benefits – be clear, prominent, and specific.

• DO not highlight a small or unimportant benefit
• Evaluate trade-offs of the claim: “Made with All Natural Palm

Oil.” – May be deceptive if there are negative environmental impacts that outweigh the benefits of using the product.

FTC Green Guides - Examples

Do not make claims that your product is “non- toxic” unless you have competent and reliable scientific evidence that it is safe for the environment AND people.

FTC Green Guides - Examples

If recycling facilities are not available to at least 60% of the consumers or communities where the product is sold, you must qualify the claims:

“This product is recyclable only in the few communities that have appropriate recycling programs.”

FTC Green Guides - Examples

If recycling facilities are not available to at least 60% of the consumers or communities where the product is sold, you must qualify the claims:

“This product is recyclable only in the few communities that have appropriate recycling programs.”

FTC Green Guides - Examples

Source Reduction: You must qualify a claim that a product or its packaging is lower in weight, volume or toxicity. Include the amount of reduction and basis for comparison.

“10% less packaging” “10% less packaging than our previous product”

U.S. EPA’s Safer Choice Program

• Rigorous review process & Audit program by EPA to ensure

products are safe for environment & consumers.

• Summit Brands

– Dishwasher Magic (disinfectant) Certified 2012 – Washer Magic Certified 2012 – Disposer Care – Woolite Dry Cleaner’s Secret

• Issue Identity and Brand

Guidelines

• How to describe & Refer to the

Safer Choice Program

• Summary of Labeling Do’s &

Don’ts