Analytics for Fun & Profit Matt Bailey President, SiteLogic - - PowerPoint PPT Presentation

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Analytics for Fun & Profit Matt Bailey President, SiteLogic - - PowerPoint PPT Presentation

Sep 11, 2022 220 likes •936 views

Analytics for Fun & Profit Matt Bailey President, SiteLogic @SiteLogic FEAR Reports: - Page Views - Hits - Top Pages - Monthly Visitors - Time on Site when data is SIMPLE action is impossible Visitors = 200,000 Page Views =

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Analytics for Fun & Profit

Matt Bailey

President, SiteLogic @SiteLogic

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FEAR

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Reports:

  • Page Views
  • Hits
  • Top Pages
  • Monthly Visitors
  • Time on Site
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when data is

SIMPLE

action is

impossible

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Visitors = 200,000

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Page Views = 400,000

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Average Time on Site = 6:00 min

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News

Markets Closing Numbers Tickers

Analysis

¡ ¡ ¡ ¡Analysis

Long-­‑term ¡ ¡ ¡

forecasts

¡Columns ¡ ¡

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Goal

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Value

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segments

persona

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Persona

Name: Age: Occupation: Needs: Selling Points: Personality:

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when data is

COMPLEX

understanding is

easy

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  • f

Context Comparison Contrast

3 C’s

Analytics

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Question-asking is the single greatest tool humans have.

  • Neil Postman
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BUILD CONTEXT

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Context

Visitors who searched for: term Who entered at page: page Who stayed longer than: minutes Converted at a rate of: x%

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Context

tells a

story

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Analytics According to Captain Kirk

The “Red Shirt” Phenomenon

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Crew of 450 54 total deaths

= 13.7 % mortality rate

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11% - Yellow shirt 9% - Blue shirt 79% - Red shirt

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SLIDE 34 057.5%
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42.5%

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16%

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57% Beaming Down 42% On-Board Mayhem 16% Kirk meets Alien Women

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more data gives

more

comparison

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comparison

relationships

shows

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more relationships

better

analysis

makes

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Segment Acquisition

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Determine Causality

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Find Intent Discover Expectancy Observe Reactions Analyze Behavior

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Blogs & Articles

YouTube

Discussion Forums

Search

Facebook

Twitter

Digg

Context

Competition

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better analysis

specific

action

provides

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SLIDE 47 $4.35

Content Value

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SLIDE 48 $1.

Content Value

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Find Opportunity

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from:

http://www.sitelogicmarketing.com/recommended- products/internet-marketing-anhouraday

customized:

http://bit.ly/imhour

URL Shorteners

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Track Twitter

Original Link: http://www.sitelogicmarketing.com/

recommended-products/internet-marketing-anhouraday

Trackable Link: ?utm_source=twitter& utm_medium=social& utm_campaign=im-ahad-promo

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SLIDE 56 Product-XYZ-launch Product-XYZ-awards Product-XYZ-update Product-XYZ-newbeta Book - Launch Book - Promo Book - Promo - NYSES Book - Promo - Reviews
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SLIDE 57 57 bit.ly/22D263J bit.ly/8Liu7I bit.ly/tu2bU bit.ly/bk7B5W
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troubleshoot

BOUNCE

rates

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Follow the Money

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specific actions

profit

results in

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“To make charts simpler, add more information.”

  • Edward Tufte

“However, don’t give that chart to the CEO.”

  • Matt Bailey
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Analytics is Action!

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April 2011

Wiley/Sybex

bit.ly/IMhouraday

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Matt Bailey

President Matt@SiteLogic.com

www.SiteLogicMarketing.com/blog