AMZ A different kind of Amazon Agency CONTROLLING 1 4 PARTNERS AND - - PowerPoint PPT Presentation

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AMZ A different kind of Amazon Agency CONTROLLING 1 4 PARTNERS AND - - PowerPoint PPT Presentation

COMPANY PRESENTATION AMZ A different kind of Amazon Agency CONTROLLING 1 4 PARTNERS AND CLIENTS CONTENTS T HE AMAZON CHALLENGE Our partners Your digital business card Customer feedback 2 T HE AMZ CONTROLLING 5 OWN PRODUCTS AND PROJECTS


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SLIDE 1

COMPANY PRESENTATION

AMZ

CONTROLLING

A different kind

  • f Amazon Agency
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SLIDE 2

CONTENTS

4 PARTNERS AND CLIENTS

Our partners Customer feedback

5OWN PRODUCTS AND PROJECTS 6SUCCESS IN NUMBERS 1

THE AMAZON CHALLENGE Your digital business card

2THE AMZ CONTROLLING

Who are AMZ Controlling? How does AMZ Controlling differ from other Agencies?

3

OUR FORMULAR FOR SUCCESS Above and beyond SUCCESS STORY Great things to come
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SLIDE 3 With our AMZ-C system and expert advice, you move from point A - your status quo, to point B - your goals on Amazon.

THE AMAZON CHALLENGE – YOUR DIGITAL BUSINESS CARD

Do you lack the necessary skills or the time needed to grow your Amazon sales channel successfully? In recent years, the Amazon marketplace has developed from a rapidly growing and lucrative market to a highly competitive platform. Millions of sellers and vendors are fighting fiercely for the top spots in Amazon search results - However, very few manage satisfactory results. With regular updates to the A-9 algorithm and many new functions and guidelines, Amazon keeps its sellers and vendors very busy. Measures that worked well last month may already be obsolete this month. The sharp increase in competition has meant that measures, such as Amazon SEO, are only the foundation for increasing sales on Amazon. Visibility and sustainable rankings have long required extensive support and extensive Amazon knowledge. With once-cheap click prices on Amazon Advertising rapidly increasing, it is now more important than ever to have a system designed to ensure a good return on investment. The biggest challenge is to create stable and sustainable growth while remaining profitable, despite all fees and costs, as an Amazon business. – 1 –
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SLIDE 4 UNLOCK POTENTIAL SCALE YOUR BUSINESS DRIVE SALES & PROFIT DATA DRIVEN CLIMB RANKINGS LEAN & EFFICIENT $

THE SUCCESS STORY AMZ CONTROLLING

– 2 – When AMZ Controlling was founded in 2015, it was one of the first Amazon full-service agencies in Germany. Our founder had great success on Amazon with his first own brand and decided, due to high demand, to offer his success system as a service. Due to demand, growth and in order to make international sales easier for customers, AMZ Controlling opened a second location in the United Kingdom in 2016. In the meantime, the agency looks after 6 successful private labels in Europe and the USA and advises and supports dozens of top-selling clients with a competent team of experts made up of 14 permanent employees, as well as other freelancers, who boast a product portfolio with a current turnover of over 10 million euros per month. Through daily internal updates, regular workshops, and employee training we ensure our team is always up to date and performing at the highest level. With a balanced mix of SEO, marketing, and consulting, our customers get a tailor-made system with which they can scale their Amazon business efficiently.
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SLIDE 5

WITH AMAZON AGENCIES EVERYWHERE

WHAT MAKES US UNIQUE AND SETS US APART FROM THE OTHERS

RESISTANCE Nowadays everyone claims to be an Amazon expert ... But it's not that easy. To successfully sell on Amazon, it takes more than a good tool for keyword optimization or the purchase of an Amazon Video Course. More and more “Competitors” have shot out
  • f the ground offering their services at
dumping prices - but what is really behind this? We also use these tools, but to gain results 90% of optimizations must be done by our staff through manual correction and adaptation. This is why our own brands are all the more important to us - Having gained the insights
  • f building multiple successful private labels
  • urselves sets us apart from our competitors
who promise the world and deliver sub-
  • ptimal results.
Shouldn't this experience always be a prerequisite for a trusting and long-term cooperation with an Amazon agency? UP2DATE It is common knowledge that the Amazon business world can be fast-paced and surprising. Past successes do not provide reliable information about the current skills of an Amazon agency or freelancer. Thanks to the experience of scaling our
  • wn brands, we are always up to date, we test new functions
and strategies ourselves, and have a comprehensive vision for building a brand on and outside of Amazon. INTERNATIONAL We offer flexible and individual solutions for international expansion on Amazon. This starts with selecting competent and experienced employees in the respective target country. Our employees must have an associated understanding of the specific market and customer
  • behavior. Even if it means selling our clients' products via
  • ur own Amazon Seller accounts. We are always open to
finding the right solution for you!
  • 3 -
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SLIDE 6 – 4 – MANAGEMENT: THE AMZ-C SYSTEM
  • Set-up: Setting up the advertising
structure according to our AMZ-C funnel concept, with targeting divided into 4 different portfolios
  • Sustainable Increase in Keyword
Rankings
  • Daily Monitoring
  • Weekly Keyword Management
MONITORING, CONTROLLING AND REPORTING
  • Weekly KPI report: Overview of
all relevant KPIs
  • Tracking of Organic and
Sponsored Keyword Rankings
  • Regular feedback and strategy
discussions with our customers FULL OPTIMISATION
  • Content: Complete optimization of
your product detail pages
  • Amazon SEO: Intelligent keyword
research through analysis of market trends and relevant competitors
  • Design: Creative concepts for Images,
A + Content and Brand Store
  • Strategy: Development of an individual
and suitable growth strategy CONSULTATION
  • Individual Advice, Guidance,
and Training on all Topics Amazon
  • Assessment, Analysis,
Product and Market Research

OUR FORMULA FOR SUCCESS

1 2 3 4 4

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SLIDE 7 – 5 – ORGANIC RANKING TRAFFIC PRODUCT PERFORMANCE KEYWORD RELEVANCE MARKETING

ABOVE AND BEYOND

A good marketing strategy is not the only decisive step for success on Amazon, a holistic approach towards the internal set-up and organization of Amazon as a sales channel also plays a decisive role. With the help of external traffic, organic rankings on Amazon can be sustainably increased. These can be done by using internal resources or external sources outside of amazon – without the fear of cannibalizing sales from other distribution channels. SALES Effective, strategic approach to maximize your ROI. TIME MANAGEMENT Use a time-saving and efficient scaling method. SEO Search engine optimization in line with Amazons A9 algorithm.
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SLIDE 8 – 6 –

OUR PARTNERS

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SLIDE 9 – 7 –

SATISFIED CUSTOMERS

Kai Koch from Casper "We have been working with AMZ Controlling for three years and have successfully launched and scaled the DE and UK markets. Manuel and his team competently support us in the area of ​ Amazon Advertising, regularly optimize the product detail pages according to the latest Amazon updates and advise us on strategic alignment to Amazon. We look forward to continuing our cooperation." Mic Weigl from Mic's Body Shop “We have been working with Manuel for 3 years. The Amazon market has changed again and again in recent years, nevertheless, Manuel and his team have always been “on top of their game”, i.e. being up to date and always maintaining reliability flexibility and accessibility. " Quentin Pratley from FLSK "Working with AMZ is always straightforward, goal-oriented and efficient. We are glad to have such a competent partner at our side. ”
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SLIDE 10

OUR OWN BRANDS

Natural Mosquito Repellent as a clip attachment for textiles, prams etc. Even though the launch started outside the core seasonality of the product, we were able to achieve outstanding results. The amaX Academy enables companies to train their staff in-house – with TÜV certification being worked hard on. – 8 – From now on, our practical clips can also be purchased in Hagebau and Obi stores in Germany.
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SLIDE 11

OUR OWN BRANDS

Lectureur at the number one institution for continuing education in the range of
  • marketing. Manuel
responsilble for the two- day Amazon-Workshop. Selling Luxury comfort bath rugs and bathroom accessoires with international expansion. – 9 – Launch
  • f the book Amazon
  • DNA. This Handbook
illuminates rich knowledge about selling on Amazon.
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SLIDE 12

GREAT THINGS TO COME

  • OUR PROJECTS -
Sponsor, Speaker and exhibitor at the "White Label Expo" the largest e- commerce fair in Las Vegas and Frankfurt. Expansion
  • f our Pana Home
brand in the USA Growth and acquisition of Seller licenses for Internationally recognized brands – 10 –
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SLIDE 13 – 11– EXAMPLE OF VENDOR CENTRAL GROWTH ARAP 218 217 216 215 400 k 800 k 1.200 k 1.600 k 214 2016 2017 2018 DATU ORDERED REVENUE ORDERED REVENUE - PRIOR PERIOD ORDERED UNITS ORDERED UNITS - PRIOR PERIOD AVERAGE SALES PRICE AVERAGE SALES PRICE
  • PRIOR PERIOD
CHANGE IN GLANCE VIEW - PRIOR PERIOD CHANGE IN CONVERSION - PRIOR PERIOD Q4 2018 391.625,25€
  • 17,69%
1.205 6,35% 325,00€
  • 22,61%
22,80%
  • 13,39%
Q3 2018 475.816,99€ 111,91% 1.133 166,59% 419,96€
  • 20,51%
45,84% 82,80% Q2 2018 224.534,29€
  • 30,67%
425
  • 32,43%
528,32€ 2,61%
  • 23,61%
  • 11,54%
Q1 2018 323.844 ,76€
  • 11,34%
629
  • 8,44%
514,86€
  • 3,17%
54,83%
  • 40,87%
Q4 2017 365.268,30€ 333,64% 687 343,23% 531,69€
  • 2,16%
76,41% 151,25% Q3 2017 84.232,52€ 33,21% 155 33,62% 543,44 €
  • 0,31%
44 ,87%
  • 7,77%
Q2 2017 63.232,58€ 31,88% 116 30,34% 545,11€ 1,18% –
  • 100,00%
Q1 2017 47.948,12€ 5.342,00% 89 4.350,00% 538,74€ 22,29% 2.832,92% 51,73% Q4 2016 881,08€ – 2 – 440,54€ – – –

SCALING

SUCESSES

DATE ORDERED REVENUE ORDERED REVENUE - PRIOR PERIOD ORDERED UNITS ORDERED UNITS - PRIOR PERIOD AVERAGE SALES PRICE AVERAGE SALES PRICE
  • PRIOR PERIOD
2018 1.411.247,36€ – 3.384 – 417,04€ – 2017 558.721,61€ 63.313,61% 1.044 52.100,00% 535,17€ 21,48% 2016 881,08€ – 2 – 440,54€ – SALES GROWTH QUARTERLY