COMPANY PRESENTATION AMZ A different kind of Amazon Agency CONTROLLING
1 4 PARTNERS AND CLIENTS CONTENTS T HE AMAZON CHALLENGE Our partners Your digital business card Customer feedback 2 T HE AMZ CONTROLLING 5 OWN PRODUCTS AND PROJECTS SUCCESS STORY Great things to come Who are AMZ Controlling? How does AMZ Controlling differ from other Agencies? 3 6 SUCCESS IN NUMBERS OUR FORMULAR FOR SUCCESS Above and beyond
THE AMAZON CHALLENGE – YOUR With our AMZ-C system and expert advice, you move from point A - your DIGITAL BUSINESS CARD status quo, to point B - your goals on Amazon. Do you lack the necessary skills or the time needed to grow your Amazon sales channel successfully? In recent years, the Amazon marketplace has developed from a rapidly growing and lucrative market to a highly competitive platform. Millions of sellers and vendors are fighting fiercely for the top spots in Amazon search results - However, very few manage satisfactory results. With regular updates to the A-9 algorithm and many new functions and guidelines, Amazon keeps its sellers and vendors very busy. Measures that worked well last month may already be obsolete this month . The sharp increase in competition has meant that measures, such as Amazon SEO , are only the foundation for increasing sales on Amazon. Visibility and sustainable rankings have long required extensive support and extensive Amazon knowledge . With once-cheap click prices on Amazon Advertising rapidly increasing, it is now more important than ever to have a system designed to ensure a good return on investment . The biggest challenge is to create stable and sustainable growth while remaining profitable , despite all fees and costs, as an Amazon business . – 1 –
THE SUCCESS STORY AMZ CONTROLLING UNLOCK POTENTIAL When AMZ Controlling was founded in 2015 , it was one of the first Amazon full-service agencies in Germany . Our founder had great success on Amazon with his first o wn LEAN & DATA brand and decided, due to high demand, to offer his EFFICIENT DRIVEN success system as a service. Due to demand, growth and in order to make international sales easier for customers, AMZ Controlling opened a second location in the United Kingdom in 2016 . In the meantime, the agency looks after 6 successful private labels in Europe and the USA and advises and supports dozens of top-selling clients with a competent team of experts made up of 14 permanent employees, as well as other freelancers, who boast a product portfolio with a current turnover of over 10 million euros per month . $ Through daily internal updates, regular workshops , and employee training we ensure our team is always up to date and performing at the highest level . CLIMB DRIVE SALES RANKINGS & PROFIT With a balanced mix of SEO , marketing , and consulting , our customers get a tailor-made system with which they can scale their Amazon business efficiently . SCALE YOUR BUSINESS – 2 –
WITH AMAZON AGENCIES EVERYWHERE WHAT MAKES US UNIQUE AND SETS US APART FROM THE OTHERS RESISTANCE UP2DATE Nowadays everyone claims to be an It is common knowledge that the Amazon business world can Amazon expert ... But it's not that easy. be fast-paced and surprising . Past successes do not provide To successfully sell on Amazon, it takes more reliable information about the current skills of an Amazon than a good tool for keyword optimization or agency or freelancer . Thanks to the experience of scaling our the purchase of an Amazon Video Course . own brands , we are always up to date , we test new functions and strategies ourselves, and have a comprehensive More and more “Competitors” have shot out vision for building a brand on and outside of Amazon. of the ground offering their services at dumping prices - but what is really behind this? We also use these tools, but to gain results 90% of optimizations must be done by our staff through manual correction a nd INTERNATIONAL adaptation . We offer flexible and individual solutions for international This is why our own brands are all the more expansion on Amazon. This starts with selecting important to us - Having gained the insights competent and experienced employees in the respective of building multiple successful private labels target country . Our employees must have an associated ourselves sets us apart from our competitors understanding of the specific market and customer who promise the world and deliver sub- behavior . Even if it means selling our clients' products via optimal results. our own Amazon Seller accounts . We are always open to finding the right solution for you! Shouldn't this experience always be a prerequisite for a trusting and long-term cooperation with an Amazon agency ? - 3 -
• • • • • • • • • • • • • OUR FORMULA MONITORING, CONTROLLING AND REPORTING FOR SUCCESS Weekly KPI report: Overview of all relevant KPIs CONSULTATION 4 Individual Advice, Guidance, 1 4 Tracking of Organic and and Training on all Topics Sponsored Keyword Rankings Amazon Regular feedback and strategy Assessment, Analysis, discussions with our customers Product and Market Research MANAGEMENT: THE AMZ-C SYSTEM FULL OPTIMISATION Content: Complete optimization of Set-up: Setting up the advertising your product detail pages structure according to our AMZ-C funnel concept, with targeting divided 2 3 Amazon SEO: Intelligent keyword into 4 different portfolios research through analysis of market trends and relevant competitors Sustainable Increase in Keyword Rankings Design: Creative concepts for Images, A + Content and Brand Store Daily Monitoring – 4 – Strategy: Development of an individual Weekly Keyword Management and suitable growth strategy
ABOVE AND BEYOND A good marketing strategy is not the only decisive step for success on Amazon, a holistic approach towards the internal set-up and organization of Amazon as a sales channe l also plays a decisive role. PRODUCT With the help of external traffic , organic rankings on Amazon can be sustainably increased . These can be done by PERFORMANCE using internal resources or external sources outside of amazon – without the fear of cannibalizing sales from other distribution channels . SALES KEYWORD Effective, strategic approach to maximize RELEVANCE your ROI. ORGANIC RANKING TIME MANAGEMENT Use a time-saving and efficient scaling method. MARKETING SEO Search engine optimization in line with Amazons A9 algorithm. TRAFFIC – 5 –
OUR PARTNER S – 6 –
SATISFIED CUSTOMERS Mic Weigl from Mic's Body Shop Kai Koch from Casper Quentin Pratley from FLSK "We have been working with AMZ “We have been working with "Working with AMZ is always Controlling for three years and have Manuel for 3 years. The Amazon straightforward, goal-oriented successfully launched and scaled the DE market has changed again and and efficient. We are glad to and UK markets. Manuel and his team again in recent years, nevertheless, have such a competent partner competently support us in the area of Manuel and his team have always at our side. ” Amazon Advertising, regularly optimize been “on top of their game”, i.e. the product detail pages according to being up to date and always the latest Amazon updates and advise maintaining reliability flexibility us on strategic alignment to Amazon. and accessibility. " We look forward to continuing our cooperation." – 7 –
OUR OWN BRANDS Natural From now on, our Mosquito Repellent as a The amaX Academy practical clips can clip attachment for textiles, enables companies to also be purchased in prams etc. Even though the train their staff in-house launch started outside the Hagebau and Obi – with TÜV certification core seasonality of the stores in Germany. being worked hard on. product, we were able to achieve outstanding results. – 8 –
OUR OWN BRANDS Selling Launch Lectureur Luxury comfort of the book Amazon at the number one bath rugs and DNA . This Handbook institution for continuing bathroom illuminates rich education in the range of accessoires with knowledge about marketing. Manuel international selling on Amazon. responsilble for the two- expansion. day Amazon-W orkshop. – 9 –
GREAT THINGS TO COME - OUR PROJECTS - Expansion Growth Sponsor, of our Pana Home and acquisition of Speaker and exhibitor brand in the USA Seller licenses for at the "White Label Expo" the largest e- Internationally commerce fair in Las recognized brands Vegas and Frankfurt. – 1 0 –
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