AMM STRATEGIC DIRECTION 2015 2015 AMM Officers President: Fabien - - PowerPoint PPT Presentation

AMM STRATEGIC DIRECTION 2015

2015 AMM Officers

• President: Fabien Savenay, Wolters Kluwer
• President Elect, Lori Raskin, Frontline Medical

Communications

• Treasurer, Jack Angel, Coalition for Healthcare

Communications

• Secretary, Joann Mitchell, The Journal of Bone & Joint

Surgery

• Immediate President: Stephanie Hanaway, American

Academy of Family Physicians (AAFP)

2015 AMM Board of Directors

Kevin Bolum, American College of Physicians Anthony Cutrone, Harborside Press Dave Emery, Kantar Media Rob Enos, Abelson Taylor Cindy Flaum, UBM Advanstar Lisa Healy, SSCG Media Group Alan Imhoff, Frontline Medical Communications Eugene Lee, CMI Alison McCauley, Haymarket Media Mike Reynolds, BulletinHealthcare Richard Roash, Slack, Inc. Peter Studer, Cleveland Clinic Foundation Ken Sylvia, UBM Advanstar Ashley Talamo, Pharmacy Times Johanna Tompetrini, Ogilvy CommonHealth Medical Media Art Wilschek, The New England Journal of Medicine

Strategic Direction

• The AMM Board met this past July to review and update

the AMM Strategic Plan

• As a result of that meeting the AMM Mission was updated

and a Value Proposition created

• The AMM Board reviewed current programs and services

to ensure they promote and support the new mission

• Based on the outcome of the meeting the Board is excited

to provide members and prospective members with more information regarding the association’s strategic direction and plans for the future.

New AMM Mission & Value Proposition

Mission

AMM is dedicated to advancing the value and future of professional medical media.

Value Proposition

The AMM provides forums and resources for advancing professional medical media by establishing best practices, research and innovation through deep collaboration with a fully engaged diverse media

• community. Membership benefits include access to proprietary

information, relevant education sessions, professional development and valuable network opportunities to address constant change while advocating for the growth and future of medical media.

Strategic Initiatives

Expand and improve current AMM events to be relevant for all levels of the association

• AMM is always striving for ways to improve our various

educational and social events. programs and services are being reviewed by their respective committee’s

• Program committee is working hard to finalize the

educational programs planned for 2015

• The Nexus Committee is researching ways to make the

Nexus event even more relevant

To provide members with sound research and a variety of resources

• AMM will be launching a new Body of Knowledge on the

website in the coming weeks

• The Body of Knowledge will only be available to AMM

members and organized to allow for easy navigation

• This new section of the website will be continually

updated to provide members with the most up-to-date research they need

• AMM will also be looking to conduct research to fill current

gaps

Review & update current programs to meet the new AMM Mission and investigate new programs

• The goal is to maximize AMM’s programs and services to

better meet the needs of our members and their employees

• AMM will be investigating new program and member

benefits so that our members can have access to the latest in Medical Media

Form Alliances

• AMM is investigating potential alliances with similar
• rganizations and organization with similar missions
• Alliances help to strengthen an organization move AMM’s

mission forward

In Store for 2015

• 5 In-Person Educational/Networking Meetings
• 2 Educational Webinars
• Nexus Forum & Awards
• Bowling for Breast Cancer
• Educational Resources on AMMonline.org
• News and industry updates via email
• Redesigned and Interactive Website

Thank you for your help in shaping the future of professional journal media. Thank you for being part of the Association of Medical Media!