American Muslim Community (AMC) Engagement John T. Pinna, Panelist - - PowerPoint PPT Presentation

American Muslim Community (AMC) Engagement

John T. Pinna, Panelist

Director of Government & International Relations American Islamic Congress (AIC)

Faith, Money, Power: Leveraging the Buying Power and Influence of American Muslims

• The ¡first ¡quan-fiable ¡assessment ¡of ¡the ¡AMC ¡

has ¡just ¡occurred ¡

• A ¡number ¡of ¡studies ¡were ¡released ¡over ¡the ¡

last ¡year ¡

• The ¡AMC ¡is ¡the ¡new ¡immigrant ¡popula-on ¡

The AMC is at critical mass ¡

Make up of the AMC ¡

No two Muslims are the same

• “Multifaith”
• Multi-ethnic
• Multicultural
• Not unlike any other religious group

American Muslims are not a homogeneous population

The AMC is not monolithic

Muslim Communities

Region Culture History & Background Sect Gender Religion Language Environment

Islam is not homogeneous

Deconstructing Muslim

communities ¡

Religion Sect Sub ¡Sect Gender Race Ethnicity ¡ Origin ¡ Person ¡1 Muslim Sunni Tradi-onal Female South ¡Asian Punjabi Pakistan Person ¡2 Muslim Shia ¡ Ismaili Male Arab ¡(white) Arab Lebanon Person ¡3 Muslim Sunni Hanafi Male Asian Hui China Person ¡4 Muslim ¡ Sunni Maliki Female African-­‑American African USA Person ¡5 Muslim Shia Aga ¡Khani Male Central ¡Asian Indo-­‑Greek Afghan Person ¡6 Muslim Sunni Sufi Male African Yoruba Benin

But there are other factors that unify the AMC

What is the unseen common bond? ¡

• Jobs
• The Economy
• Education
• Health Care
• Civil Rights
• Food and housing

American Muslims care about the same things everyone else does

Common to all American Muslims - What do they care about?

• Market analysis
• Case studies commissioned by independent third

parties support our business case

• Forums like this
• By implementing a cohesive program that takes into

consideration these factors you can target your approach

The usual information channels apply

Engagement begins with understanding these these factors and access to information

Access Points to the AMC

Geographic Individuals Public Forums Communities Organizations & Associations

Engagement begins with

identifying your access points

Geography

• Different parts of the country have

different Muslim populations

• Each population is distinct within

Islam

• AIC has identified out of 250

major metropolitan areas 25 represent the substantial amount

• f American Muslims
• Each location represents different

segments of the AMC

• Each location requires some

degree of tailoring

San Antonio Austin Tampa Miami Columbus Denver New Mexico Las Vegas New York Chicago Philadelphia Cleveland San Diego Hawaii Atlanta Orlando Carolinas Seattle Phoenix Los Angeles Dallas Houston San Francisco Portland Boston Edison

The market you want to reach

dictates your approach

Individuals

• Personal relationships
• Community leaders:
• Business
• Social
• Cultural
• Religious
• High-profile individuals

The market you want to reach dictates the individuals leveraged

Organisations & Associations

• Associations
• Sports
• Activity
• Nonprofits
• Chamber of Commerce

The market you want to reach

dictates your approach

Communities

• Business
• Social
• Cultural
• Religious
• Ethnic

The market you want to reach dictates

your approach

Dynamic Engagement

• Collective interactions
• Engages the whole community
• Structured approach
• Round tables
• Discussions
• Links with the greater

community

• National approach

Interfaith Council: AIC Cultural Centers:

• Alternative space to meet
• Events:

– Multicultural – Social – Business – Promotional

AIC engages the entire AMC

AIC Engagement

¡