ALSD DESIGN-BUILD FORUM MAN AGING A RENOVATION: HOW TO MAXIMIZE - PowerPoint PPT Presentation

ALSD DESIGN-BUILD FORUM MAN AGING A RENOVATION: HOW TO MAXIMIZE VALUE AND MITIGATE RISK July 10, 2017 ASSOCIATION OF LUXURY SUITE DIRECTORS

Panelists Chris Bryan Jason Anton Ryan Sales & Moderator Market & CM Architectur Service Financial e ASSOCIATION OF LUXURY SUITE DIRECTORS

Philips Arena STACKED SUITES, HUH? ASSOCIATION OF LUXURY SUITE DIRECTORS

Philips Arena FEWER SEATS BUT MORE REVENUE ASSOCIATION OF LUXURY SUITE DIRECTORS

United Center SUITE CONVERSIONS ASSOCIATION OF LUXURY SUITE DIRECTORS

Amalie Arena & Coors Field REPURPOSING UNDER-UTILIZED SPACES ASSOCIATION OF LUXURY SUITE DIRECTORS

Philips Arena & Target Center FINDING THE RIGHT MIX ASSOCIATION OF LUXURY SUITE DIRECTORS

Real Estate Utilization Gate Receipt Revenue per Square Foot 200 - End / Corner $41 200 - Bank of America Club $61 300 - Sideline 2 $62 300 - Sideline 1 $65 200 - End $84 200 - Sideline 1 $155 100 - Corner / End $275 100 - Corner $350 100 - Sideline / End $350 100 - Kia Club $400 100 - Sideline Lower $450 100 - Boeing Club $500 100 - C $789 100 - B $1,300 100 - Hollywood B $2,500 100 - Hollywood A $2,900 $0.00 $500.00 $1,000.00 $1,500.00 $2,000.00 $2,500.00 $3,000.00 ASSOCIATION OF LUXURY SUITE DIRECTORS

Amalie Arena FIXING THE TRADITIONAL 200-LEVEL CLUB SEAT Courtesy Generator Studio ASSOCIATION OF LUXURY SUITE DIRECTORS

Nationwide Arena & HR Stadium DIFFERENT FITS FOR DIFFERENT MARKETS ASSOCIATION OF LUXURY SUITE DIRECTORS

Project Implications Financial Profile: Club Seat Reconfiguration Size: 1,750 SQ FT Gross Revenue Affected: $112,000 Project Cost: $3,000,000 Incremental Revenue: Year Introduced: 2019 Gate Receipts: $55,000 Adjusted Cost: $3,278,181 F&B: $150,000 Seats Displaced: 250 Sponsorship: $100,000 Seats Gained: 250 Parking: $25,000 Fulfillment Ticket Price Year Price Growth Conservative Moderate Aggressive 2019 $87.00 3% 65% 70% 75% 2020 $89.61 3% 70% 75% 80% 2021 $92.30 3% 75% 80% 85% 2022 $95.99 4% 75% 80% 85% 2023 $99.83 4% 75% 80% 85% 2024 $104.82 5% 75% 80% 85% 2025 $110.06 5% 75% 80% 85% 2026 $115.57 5% 75% 80% 85% 2027 $121.34 5% 75% 80% 85% 2028 $127.41 5% 75% 80% 85% Goal for Financial Metrics Conservative Moderate Aggressive Return Net Cash Flow N/A $290,000 $330,000 $370,000 Payback N/A 4.88 4.34 3.88 Rate of Return N/A 22% 25% 27% Net Present Value 5% $2,980,750 $3,588,932 $4,197,114 Break-Even Fulfillment 63% 63% 63% ASSOCIATION OF LUXURY SUITE DIRECTORS

ASSOCIATION OF LUXURY SUITE DIRECTORS

ASSOCIATION OF LUXURY SUITE DIRECTORS

ASSOCIATION OF LUXURY SUITE DIRECTORS

ALSD DESIGN-BUILD FORUM MAN AGING A RENOVATION: HOW TO MAXIMIZE VALUE AND MITIGATE RISK July 10, 2017 ASSOCIATION OF LUXURY SUITE DIRECTORS