Alpha Presentation Visualizing Brand Loyalty The Capstone - - PowerPoint PPT Presentation

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Alpha Presentation Visualizing Brand Loyalty The Capstone - - PowerPoint PPT Presentation

Jan 15, 2023 225 likes •305 views

Alpha Presentation Visualizing Brand Loyalty The Capstone Experience Team Urban Science Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015 From

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From Students… …to Professionals

The Capstone Experience

Alpha Presentation

Visualizing Brand Loyalty

Team Urban Science

Jeff Baum Richard Brush Nick Durak Meghan Huynh Asha Patel Department of Computer Science and Engineering Michigan State University Fall 2015

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Project Overview

  • Allow OEM Loyalty Managers to explore loyalty

data on a tablet

  • Illustrate loyalty/conquest/defector data in a

meaningful way

  • Show KPIs for specific geographic regions
  • View loyalty information for previous months
  • Provide a cross-platform app for both Android and

iOS devices

  • Send monthly alerts

The Capstone Experience Team Urban Science Alpha Presentation 2

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System Architecture

The Capstone Experience Team Urban Science Alpha Presentation 3

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Push Notifications

The Capstone Experience Team Urban Science Alpha Presentation 4

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Geography Hierarchy Menu

The Capstone Experience Team Urban Science Alpha Presentation 5

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Criteria Menu

The Capstone Experience Team Urban Science Alpha Presentation 6

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What’s left to do?

  • Trigger table updates when new data is

acquired

  • Monthly report
  • Allow back-end to send push notifications
  • Forget/change password
  • Responsive bubble chart
  • Conquest and defector brand specific

information

The Capstone Experience Team Urban Science Alpha Presentation 7