Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE - - PowerPoint PPT Presentation

Small Business Marketing: Social Media

ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING

Agenda

• WHY SOCIAL MEDIA?
• FIRST STEPS
• SCHEDULING
• BOOSTS & ADS
• QUESTIONS

Why Social Media?

 Easy access to customers  Boost SEO & Website Traffic  Best way to connect & build

relationships with customers

 Builds brand loyalty  Can’t beat the price  Easy distribution of information

Traffic & SEO

FIND WEB CONTENT Build SEO

Brand Loyalty

Brands with active social

media profiles have more loyal customers.

Provide your followers with

useful information, help and entertainment, without asking for anything in return

Cheap, Targeted Ads

Cheap, Targeted Ads

Facebook Owns

Instagram

Send promotion to

Instagram with ONE click

First Steps

• 1. Define your brand
• 2. Create business pages
• 3. Update information across the internet
• 4. Have a strong website
• 5. Develop a routine
• 6. Get comfortable with hashtags

Scheduling

Facebook

 Schedule posts direct  Event scheduling  Editing after scheduling

Instagram

 Can not schedule direct (yet)  Can use 3rd party scheduling,

but still need to manually copy and post

Insights/Analytics

Facebook

 Page Summary  Followers  Posts  Events

Instagram

 After 100 followers  Content  Followers  Follower Activity

Boosting and Ads

Start SMALL Pay attention to budget

(daily vs. total)

Focus on brand awareness & events Run campaign on Instagram

Tips & Tricks

Tips & Tricks

Research the competition Decide what platforms are right for you Create a schedule & calendar Check analytics regularly Engage & create relationship (messages, comments, groups, hashtags) Do not overshare Get good photos

Questions?

ALLIE CAMPBELL

OUTSIDE THE BARREL MARKETING ALLIE@OUTSIDETHEBARRELMARKETING.COM