Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE - PowerPoint PPT Presentation

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Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING WHY SOCIAL MEDIA? FIRST STEPS SCHEDULING Agenda BOOSTS & ADS QUESTIONS Why Social Media? Easy access to customers Boost SEO &

Small Business Marketing: Social Media ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING
• WHY SOCIAL MEDIA? • FIRST STEPS • SCHEDULING Agenda • BOOSTS & ADS • QUESTIONS
Why Social Media?  Easy access to customers  Boost SEO & Website Traffic  Best way to connect & build relationships with customers  Builds brand loyalty  Can’t beat the price  Easy distribution of information
Traffic & SEO FIND WEB CONTENT Build SEO
Brand Loyalty  Brands with active social media profiles have more loyal customers.  Provide your followers with useful information, help and entertainment, without asking for anything in return
Cheap, Targeted Ads
Cheap, Targeted Ads  Facebook Owns Instagram  Send promotion to Instagram with ONE click
First Steps 1. Define your brand 2. Create business pages 3. Update information across the internet 4. Have a strong website 5. Develop a routine 6. Get comfortable with hashtags
Scheduling Facebook Instagram  Schedule posts direct  Can not schedule direct (yet)  Can use 3 rd party scheduling,  Event scheduling but still need to manually  Editing after scheduling copy and post
Insights/Analytics Facebook Instagram  Page Summary  After 100 followers  Followers  Content  Posts  Followers  Events  Follower Activity
Boosting and Ads  Start SMALL  Pay attention to budget (daily vs. total)  Focus on brand awareness & events  Run campaign on Instagram
Tips & Tricks
Research the competition Decide what platforms are right for you Tips & Create a schedule & calendar Check analytics regularly Tricks Engage & create relationship (messages, comments, groups, hashtags) Do not overshare Get good photos
Questions? ALLIE CAMPBELL OUTSIDE THE BARREL MARKETING ALLIE@OUTSIDETHEBARRELMARKETING.COM

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