Eating The Elephant A Practical Guide to Social Media Marketing - - PowerPoint PPT Presentation

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Eating The Elephant A Practical Guide to Social Media Marketing - - PowerPoint PPT Presentation

Oct 24, 2023 585 likes •1.03k views

Eating The Elephant A Practical Guide to Social Media Marketing for Small Businesses Presented by: Carolyn Higgins President of Fortune Marketing Company Agenda Social Media Marketing whats it all about? Approach to Social

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Eating The Elephant

A Practical Guide to Social Media Marketing for Small Businesses

Presented by:

Carolyn Higgins President of Fortune Marketing Company

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Agenda

 Social Media Marketing – what’s it all

about?

 Approach to Social Media Marketing  T

  • ols & Tips
  • What to do rather than How

 Overview of programs

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Strategy Before Tactics

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Social Media Marketing is a part of your overall marketing system

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Your Customers Use the Internet!

  • 600 million Facebook users; 109 million Twitter users
  • In the last 2 years usage by 18-35 year olds has fallen; For 36-

65 year olds, it has increased (Source: Blogging, 2011B2B Social Media Guide)

  • 110 million tweets are sent per day on Twitter (Source:

Twitter)

  • 57 million people read and follow blogs (source: Tom

Webster, The Social Habit)

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Social media isn’t just about marketing

 Online conversations  Listening  Customer Service  Spotting Trends  Collaborating  Your own support desk

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Interruption doesn’t work; I want to find you when I need you

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Outbound vs. Inbound Marketing

Outbound

(Prospecting, Hunting, Interrupting)

Inbound

(Attracting, Educating, “Getting Found”) Print Ads Blogs, e-books, white papers Radio Ads Podcasts Television Ads Videos Tradeshows Webinars Cold Calling Search Engine Optimization E-mail Blasts RSS, Feeds

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Conversations & Building Relationships

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New tools and new ways of working

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Opening up new access points

Website

  • r Blog

LinkedIn YouTube Facebook Flickr Digg Stumble Upon T witter Online PR Friend Feed

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Listen First

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2 Great Listening T

  • ols
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www.Google.com/Alerts

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http://search.twitter.com/advanced

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Get Found!

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Grab Your Digital Real Estate

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Create a Google personal profile

http://www.google.com/profiles

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Local search profiles

  • Google Maps
  • Yahoo Local
  • Bing
  • google.com/lbc
  • Google Places
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Social search profiles

  • Yelp!
  • CitySearch
  • Insider Pages
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A blog is a great way to get found

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Blogging best practices

  • Read, follow, and listen
  • Write what people search
  • Feed the spiders often
  • Engage your comment

community

  • Amplify your message
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Create a LinkedIn profile page

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LinkedIn best practices

  • Profile – links, keywords, descriptive
  • Status updates
  • Search for leads – Ideal Customer

Profile

  • Recommend
  • Groups: Questions and Answers
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T witter is Like text messaging

EXCEPT

Instead of you deciding who to send the message to You broadcast messages We decide if we want to listen (follow) P..S. You can also send direct messages, just like regular texting.

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Who do I follow?

  • T

wellow.com

  • Mr tweet
  • T

wubble

  • Just T

weet It

  • search.twitter
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You’ll want some tools for T witter

 T

weetDeck.com

 Seesmic.com  HootSuite.com

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Some basic Facebook stuff

  • Profile
  • Company Page
  • Groups
  • Ads
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Facebook best practices

  • Build Company page – ask friends to

“Like”

  • Promote with special modules and

content

  • Repurpose content
  • Be consistent
  • Buy ads to promote content
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How do we eat without choking?

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Create a routine

  • Daily
  • Weekly
  • Monthly
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Then pick your tools

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Recap

  • 1. Strategy before tactics
  • 2. Listen first
  • 3. Get found by
  • claiming your digital real estate
  • create and share valuable content
  • 4. Lead back to your web site
  • 5. Use a system to stay on top of things
  • Select tools after you define your needs
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Special Offer: Learn Social Media

Online Class

  • Instructional videos, reading, resources,
  • Learn about and “DO” Social Media!
  • Local Online Marketing: Google, Yahoo, Bing
  • Social Media: Facebook, Twitter, Twitter,

Yelp,

  • SEO –Youtube, Flickr, Slideshare, Blogging,

Podcasts

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Special Offer for Biznet!

6 Weeks Online self study PLUS a special Bonus: Weekly group coaching calls Regular Price: $795

T

  • day - 50% OFF!!!

Your Investment:

Only $395

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Contact Information

Carolyn Higgins Fortune Marketing Company chiggins@FortuneMarketingCompany.com 707.718.4489

Website: www.FortuneMarketingCompany.com Blog: www.FortuneMarketingCompany.com/marketing-blog T witter: www.twitter.com/FortuneMktgCo Facebook: http://www.hs.facebook.com/FortuneMarketingCo LinkedIn: linkedin.com/carolynrhiggins Ezine Articles: http://ezinearticles.com/?expert=Carolyn_R_Higgins