Alpha Digital. Digital Marketing Proposal THE ALPHA DIFFERENCE ROI - - PowerPoint PPT Presentation

Digital Marketing Proposal

Alpha Digital.

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Ongoing Value Personalised Service Customised Reporting Insourcing Expert Council ROI Focused Transparency

THE ALPHA DIFFERENCE

Your Trusted Guide

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About Us

The Alpha Team

Alpha Digital was established in 2011, with digital marketing experience dating back to 2002. We teach, empower, and guide our clients to navigate the complex digital landscape and achieve outstanding growth. Our youthful and ambitious team stays at the cutting edge of an ever-evolving digital market, to lift brand recognition, revenue and ROI. By simplifying the technical, we shine a light on new growth

• pportunities and foster long-term relationships.

DIGITAL PERFORMANCE SERVICES

SOCIAL MEDIA MARKETING

Facebook Instagram Audience Network Remarketing

GOOGLE & BING ADS

Search Display Video Remarketing

DISPLAY & PROGRAMMATIC

Display Advertising Targeted Placements Dynamic Remarketing Demographic Targeting

DIGITAL EXPERIENCE SERVICES

CONVERSION RATE OPTIMISATION

User Testing Split Testing UX Testing

SEARCH ENGINE OPTIMISATION

Technical Optimisation On Page Optimisation Custom Reporting

CONTENT MARKETING & DIGITAL PR

Content Development Link Building Outreach & Digital PR

City Beach

Data based on Nov 2016 – Jan 2017 7

Paid advertising case study

49%

Increase in Paid Revenue YoY

8x

Return on Investment

41%

Decrease in cost per acquisition YoY

Matt Blatt

Data based on April 2017 – April 2018 8

Paid advertising, SEO & CRO case study

117%

Increase in SEM Revenue

74%

Increase in Conversion Rate

62%

Increase in Organic Revenue

Monash IVF

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Paid advertising, SEO & CRO case study

8.2%

Conversion Rate up from 5.2%

253%

Increase in Leads

68%

Decrease in cost per acquisition

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Performance.

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• Businesses work hard to create their content, so we use paid

social to get it in front of as many eyes as possible

• We custom-create awareness, engagement, and lead

generation campaigns

• Stay front of mind with our remarketing ads
• We build customer journeys and drive purchase intent using

advanced audience targeting

Social Strategy

Facebook & Instagram

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• Google receives more than 40,000 searches per second
• That’s why we use PPC strategies to showcase a businesses ads

at the top of the search results

• The brand only pays when someone clicks on their add
• This ‘pull’ marketing approach draws in new customers who are

searching with intent

Search Strategy

Google & Bing

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• We have access to a massive inventory of video spots across

YouTube, 9now, Plus7, Tenplay, and the Google Display Network

• YouTube is a go-to destination for advice, information and

entertainment.

• It covers every interest area: mainstream to niche
• We place targeted advertising in an engaging environment

where people are paying attention

Video Strategy

YouTube & Video Advertising

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• We build brand awareness with the right audiences through display

advertising

• Our ad buying process is automated and efficient
• We use real time bidding technology and advanced software to

secure high value advertising space

• Display ads placement is based on a user’s online habits. Therefore,
• ur clients ads are seen on the right websites, every time!

Programmatic Strategy

Google Display & Quantcast

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Digital Experience.

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• Obtain prime search engine real estate
• We create a sustainable, long-term source of search traffic
• The organic search listings are free
• First page rankings boost a brand’s online credibility and visibility
• We enhance the on-page experience, build domain authority

through online buzz and backlinks, while making technical improvements to ensure that Google can index and rank our websites

SEO Strategy

Search Engine Optimisation

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• We produce landing page and blog content that helps you rank

for high opportunity keywords

• Our content strategies are sharable and inspire relevant digital

publications to talk about you

• Increase your domain authority, search rankings, and generate
• nline buzz around your brand

Content & Digital PR

Search Engine Optimisation

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• Uncover the highest performing version of your website
• We use a scientific approach to convert more website visitors into

customers

• We use split tests and user testing to optimise and enhance a

website’s performance

• CRO makes the most of all of the traffic you have worked so hard to

attract

CRO Strategy

Conversion Rate Optimisation

Our digital strategies are custom-tailored to your business goals and unique customer journey.

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The Journey

Awareness Consideration Intent Flywheel Close

• Display
• Social Media
• Content
• SEO
• SEM
• Social Media
• CRO
• SEM
• SEO
• Social
• CRO
• Social
• Lifecycle
• Retargeting
• Content
• CRO
• Social
• Lifecycle
• Retargeting

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Getting Started

Chat to us for a free consultation

• We’ll learn about your business goals
• Then we’ll run a free technical audit and uncover opportunities

for growth in your digital strategy

• You’ll be presented with a free digital marketing strategy before

you decide if you would like to sign up for our monthly packages

P: 07 3040 9988 E: info@alphadigital.com.au W: alphadigital.com.au B R I S B A N E

20 Agnes St Fortitude Valley, QLD, 4006

SY D N E Y

Suite 1.06, Level 1, 100 Collins St, Alexandria, NSW, 2015

Questions?

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