All Presentations and our guidebook will be available on our - - PowerPoint PPT Presentation

All Presentations and our guidebook will be available on our website.

https://www.mountbakerbsa.org/events/popcorn/

Please stand for the Pledge of Allegiance

Anna Foster Council Popcorn Kernel

Scout Executive: Kevin Nichols Senior Development Director: Brian Lechner

Brittani Smith Council Popcorn FaceBook Kernel Gary Bazzell Mount Baker Council Vice President of Development

District Director: Sven Gilkey

John Brentari District Popcorn Kernel District Popcorn Warehouse Kernel Carol Thomas District Popcorn Site Sales Kernel

District Director: Dan’l Adams

Jessica Sanders District Popcorn Kernel Jennifer Bontrager District Popcorn Warehouse Kernel Brittani Smith District Popcorn Site Sales Kernel

Sean Moena District Popcorn Kernel Mike Wynn District Popcorn Warehouse Kernel Cora Thomson District Popcorn Site Sales Kernel

District Director: Brian Lenhart District Executive: Jose Rodriguez

Please enjoy our feature presentation

How to sell Popcorn? Right vs Wrong

Movie 1

Movie 2

Movie 3

Movie 4

Movie 5

Movie 6

Safety Protocols during Covid-19

Take Your Sales Online!!

Use the Tools You Have

• Trail’s End Dashboard
• Training Page
• Share Buttons
• Update Trail’s End Site
• Photos
• Videos
• Favorite Product
• Goals
• Trail’s End Facebook Page
• Mount Baker Council Popcorn

Facebook Page

• Social Media Sites
• Mount Baker Council Website
• www.mountbakerbsa.org/popcorn

Website

Scout Personal ID

Click

Scout Code

Why Digital

• Facebook is the most used Social

Media site by adults in US – 2/3

• f adults
• People spend an average of 3

hours per day on social networks and messaging

• 73% of marketers feel Social

Media marketing is effective

• 54% of people use Social Media

to research products

• Instagram Stories use increased

from 150 million to 500 million between January 2017 and January 2019

• 91% of Social Media usage is

with a mobile device

Source: https://www.oberlo.com/blog/social-media-marketing-statistics

Using Trail’s End Share Features

To use the Social share on the Trail’s End app you have to have that social network’s app loaded on your device.

How to use Social Media

As a Unit

• General Communication
• Contests
• Best Practices
• Trail’s End Promotions
• Deadlines
• Encourage people to find a Scout and

purchase popcorn

• If you see a Scout in your neighborhood or at a

store help them fund their Scouting adventure

• Showcase your Scouts
• High Seller
• Most Improved
• Extra Effort
• Sold $700 in 5 hours one day
• First sale of the weekend
• First sale of the site
• Tag the parents in the post about their Scout

As a family

• Sell to family and friends online
• Use Online Direct
• Show pictures of your Scout
• Selling
• Doing Scout Things
• Community Service
• Tag @MountBakerBSA
• Use Hashtags
• #MBCPopcorn
• #MBCScouts
• #AidensAdventure
• #FutureLeader

Utilize Social Media - Personal

• Be Personal
• People are more likely to purchase if you’re

talking about:

• Why
• Who
• Benefits
• Don’t forget to ask them to add an

American Heroes donation

• Go Live
• At site sales
• While doing door-to-door
• Online sales event
• With product or with graphics
• Publicize the time before hand to get viewers
• Use Stories
• Create an Event
• Best Practices
• Post at least once per week
• More if you think your audience will be

receptive

• Post showing Scouts door to door
• Thank the people who purchase
• Tag them if possible
• Use Video!!!
• Have your Scout(s) create a video or series
• f videos (based on age)
• Discuss how the money is used
• Talk about Free Shipping promo
• Talk about their favorite product
• Share why they love Scouting
• The skills they are learning
• Don’t forget to say Thank You at the end

STOP THE SCROLL!

Facebook

• Generated by Trail’s

End

• Personalized

Link Above the Fold Additional Link

Instagram

• Cannot post from Trail’s End app
• r Dashboard
• Links don’t work in Instagram
• Direct them to your Facebook

page or event

• Put your link in your profile
• Ask people to send you a PM
• You can send a

direct message to an Instagram contact from the Trail’s End app.

TE Link under website

Twitter

• Generated by Trail’s End
• Recommendations to

personalize

• Add hashtags
• Tag @MountBakerBSA
• Add a photo?
• Personalize the message

LinkedIn

• Share in a Post or as Private Message.
• If as a post – make it relevant
• Selling popcorn teaches Scouts goal setting,

money management, time management, citizenship, and sales skills. They can even work towards the Salesmanship Merit Badge! Support Scouting by clicking the link.

Email, Text Online Direct

Subject:

Scout Name Scout Name Scout Name

Ads –Yes or No?

• Most individuals who have run ads on social media have not seen an

uptick in sales or interest

• You are more likely to make a warm sale on social media vs a cold sale
• A person who knows you/your Scout is more likely to be inclined to support

you versus a stranger who has no knowledge or interest of your family

• Social Media is inherently risky for youth. Use caution when

promoting your Scout’s photo, video, or site to unknown persons

Dashboard Fun

50 State Challenge

Make it fun – share that fun!

• Fifty State Challenge
• Ask people tag their friends to meet this

challenge

• Update – don’t be afraid to ask for specific

states “I need someone from Maine, can anyone help?”

• Post updated maps to keep people active
• Build a Thermometer
• http://www.jlion.com/Tools/jTherm.aspx
• Set a product challenge
• My favorite product is the Cheese Lovers
• bundle. My goal is to sell 10 bundles by

August 21st. Can you help?

• Be sure to pick an item, or items, over $30.
• Make the challenge short. No more than a

week.

• Post updates – some static, some video
• Could make it 10 American Hero Donations
• Can be done for both a Unit or an individual
• Popcorn Recipe Cards
• Feature product(s)
• Suggest your own bundle
• Game Day Bundle
• White Cheddar and Caramel Corn
• Movie (Netflix) Bundle
• Unbelievable Butter and Blazin’ Hot
• Wine Night Bundle
• Dark Chocolate Salted Caramels and Salted Caramel

Popcorn

• Weekend Get Things Done Bundle
• Campfire Blend Coffee K-Cups and Chocolate

Caramel Crunch

Combining Traditional Sales with Online Direct

• Using Online Direct Door-to-

Door

• Eliminate the need to deliver

product

• Product is made fresh
• Let’s you sell product you may not

have on hand

• IE: Microwave Unbelievable Butter
• Have a large sign with your unique

QR Code on it for people to scan

• Have a take-away item so people

can order later

• Note: People can make an American Heroes donation of

any amount via the app, but not by scanning the QR Code to your page.

• Door Hangers
• Leave behind for people who

weren’t home

• Business Cards
• With thank you message
• Include a way to contact you in case

there is an issue with delivery

• Include expected ship dates for

chocolate

• Include your Scouts link, or QR Code,

for future orders

• Use Gmail or another free service to

create a popcorn email

There are many free QR Code generators on the internet.

Think outside traditional Site Sales

• Garage Sales
• With Product or using Online

Direct

• Sporting Events
• Businesses
• With Online Direct they can ship

direct to their customer

• This will require multiple orders
• No way to include a message
• Great thank you gifts
• Customer appreciation
• Food bank donation
• Give away baskets
• Different counties will be in

different phases

• Plan accordingly

Promote Your Unit

• Both Door-to-door and at site sales
• Cards with your Unit information
• Website/Facebook page
• Email
• Join night information
• BeAScout Day information
• Posters with unit photos at booths
• Have Scouts be prepared to answer

what they do or like about Scouts

• Have Fun

Resources

• Resources
• https://www.mountbakerbsa.org/

membership/how-to-recruit- scouts/

• https://scouting.webdamdb.com/

bp/#/ - BSA Brand Center

• www.mountbakerbsa.org/popcorn
• https://www.facebook.com/group

s/TEPopcornCommunity

• SVG Files
• Cricut
• Silhouette
• Brother

All Presentations and our guidebook will be available on our website.

https://www.mountbakerbsa.org/events/popcorn/

Wagon Sales

Wagon Sales video

Prizes!!

$2,500 UNIT GROWTH INCENTIVES

$5,000 UNIT GROWTH INCENTIVES

$7,500 UNIT GROWTH INCENTIVES

Now for a word from Trails-End Our Trails end Representative: Jared Shephard

The Guide-Book

Commissions Explained

Drawings!!! $1000 $300

$200 Online Sales Drawing $100 $100 $100

Scout Executives minute Kevin Nihols

All Presentations and our guidebook will be available on our website.

https://www.mountbakerbsa.org/events/popcorn/

North Cascades

Stay on the line

Pilchuck go to:

join.me/MountBakerBSA Call 213-226-1066 Conference ID 203-269-269

Salish Sea go to:

District Breakouts