alice.ralph@wiredcanvas.com Why use Facebook for your Read Easy - - PowerPoint PPT Presentation

alice.ralph@wiredcanvas.com

Why use Facebook for your Read Easy group?

• Spread the word: digital noticeboard
• Recruit potential volunteers
• Keep existing volunteers engaged
• Raise awareness of Read Easy & adult literacy
• Encourage donations

If you get stuck, go to: www.facebook.com/help

What is the difference between Profiles and Pages?

Profiles are for YOU (personal) Pages are for your BRAND (eg. Group)

Page Profile

What can you post on a Profile and a Page?

• Update (Visible to Public &

Followers)

• Albums (Visible to Public &

Followers)

• Event (Visible to invited

people)

• Messages Inbox (Private)

Page Profile

• Update (Visible to ‘Friends’)
• Albums (Visible to ‘Friends’)
• Event (Custom Privacy)
• Messages Inbox (Private)
• Groups (Private or Public)

What can the public do on your Group Facebook Page?

‘Like’ Page Private Message Like Post Comment


• n Post

View Photos Public Post

• n Page

How to create a Page

• 1. Go to:


www.facebook.com/pages/create

• 2. Choose type of page

(Company, Organisation or Institution)

• 3. Choose ‘Community

Organisation’ and give a name e.g. Read Easy Bournemouth

How to create a Page

• 4. Fill out the boxes… (About)

Short description
 (max 155 characters) Website
 http://www.readeasy.org.uk Memorable URL
 /ReadEasyBournemouth

How to create a Page

• 4. Fill out the boxes… (Profile Picture)

Upload from computer Select the logo JPG (available in Resources

• n website)

How to create a Page

• 4. Fill out the boxes… (Add to Favourites)

Adds your new page to ‘Favourites’ on your Facebook sidebar menu so you can easily access it in future (Optional but recommended)

How to create a Page

• 4. Fill out the boxes… (Preferred Page Audience)

Targeted is better! Choose your town/area (can choose multiple) Age: retired? Gender: all Interests: Reading, Volunteering, Charity and causes, Education etc (add multiple)

How to create a Page

• 5. Follow the guide!

What to add

• Cover Photo
• Profile Picture
• Contact Details

for Group

• Invite friends

and volunteers to like page!

• Post an update!
• Create a ‘Call to Action’

Good Cover Photos

• Famous landmark in area
• Group photo (Volunteers)
• Read Easy signage/stand
• Tell a story

Adding an Update

Photo/Video Offer, Event etc Text Status Add an image

Add an emoticon

Add a location Schedule
 Backdate
 Save Draft Boost Post
 (Paid Ad)

What to post?

• Success stories
• Testimonials / quotes from volunteers & readers
• Photos and images (with permission)
• Group news - eg. events, meetings etc
• Share resources and ideas, book recommendations etc
• News stories, press coverage, petitions etc
• Ask your followers questions and for their input

What makes a good update?

Clear, eye-catching image Short, punchy text - easy to read when scrolling through newsfeed “As lots of you remember” - involves the reader Tells an emotive story Explains what charity is about Clear call to action (link to ‘read more’

• n website)

What makes a good update?

Name-drops the charity Casual, friendly tone of voice Personal - shows faces of the people behind the charity Thanking the audience - makes them feel appreciated and included

Telling a story doesn’t have to be complex

www.facebook.com/humansofnewyork

Read Easy UK’s most popular update

Includes a quote / testimonial Tells a great success story Includes a photo How to improve?

• A picture that tells a story
• Tag @BBC Radio Oxford
• A link to the website / “Read more”

What makes a good update (just to recap!)

• Always include a photo or image (if possible).
• Think: “What would I like to see in my Facebook newsfeed?”
• Share relevant content of interest to audience
• Keep text short(ish) and easy to read - include link to full story on

website if it requires more text.

• Include clear calls to action, for example:



 “Click here to volunteer - [link]”
 “Sign the petition today - [link]”
 “Like and share this post if you agree!”

What NOT to post

• Personal details/photos (without permission)
• Updates with no context or assumed knowledge
• Long text with no images or interest
• Too informal/chatty…
• …or too serious/business-like!

Tips

• Put an @ before name to tag a person or a page

• eg. @Alice Ralph or @Read Easy UK
• Schedule posts in advance
• Don’t panic/overthink! Things can be edited

afterwards!

• Like and Reply to questions or comments on Page

Facebook Admins

• Share the workload
• If you go AWOL (eg. taken ill) then somebody else

can easily take over managing the page

• If your Facebook account was hacked then another

account can revoke your access The benefits of having multiple Facebook admins:

How to add an admin

• 1. Go to your Page
• 2. Click on Settings

(top right)

• 3. Click on Page Roles
• 4. Add admins by

typing name (if they’re a Friend) or their email address

• 5. Select admin role

Admin Page Roles

Message Inbox

Insights

Add Facebook to your Group Page on website

Add Facebook to your Group Page on website

• 1. Go to www.readeasy.org.uk/

group-update

• 2. Log in with password

Blockley2003

• 3. Fill out form including your

Facebook URL (including http://)

• 4. An admin will add it to website

How to find these instructions again?

• 1. Go to www.readeasy.org.uk/

resources

• 2. Log in with your username/

email and password

• 3. Go to Group Resources
• 4. Go to Web & Social Media

Resources

Thank you!

alice.ralph@wiredcanvas.com